IFA International 2019 Day 6 Edition

PREDICTING AND ENABLING
THE FUTURE OF MOBILITY
Sebastian Stegmüller
Mobility Innovation Dept., Fraunhofer IAO
WE HAVE
CREATED A NETWORK
OF INDUSTRY
PROJECT PARTNERS
TO COLLABORATE
ON THE MOBILITY
SOLUTIONS OF
TOMORROW
The Mobility Experience and Technology Lab (MXT),
jointly founded by Fraunhofer IAO and McKinsey,
envisages the car as being a “home away from home”.
At Shift Automotive this year, Sebastian Stegmüller,
who heads the Mobility Innovation department at
Fraunhofer IAO will be outlining work being undertaken
in a newly founded innovation network. Speaking to
IFA International, Stegmüller expanded on the nature
of his role.
What does your job entail?
Together with my team, my job
is to look at the various ideas
that are emerging and determine
as quickly as possible which
technologies, services and
business models could catch on
and which of them are unlikely to
succeed in the marketplace. As
future business models need the
involvement of different players
and their points of view, we
decided to establish an innovation
network that endeavours to
bring the future of autonomous
driving to life. Our job is to pick
out the most promising ideas at
the beginning of the innovation
lifecycle, even before product
development has begun in the
areas of automation, vehicle
connectivity and electrification,
as well as new mobility services.
We have created a network
of industry project partners
to collaborate on the mobility
solutions of tomorrow – from
conceptual idea to finished
prototypes.
What are the end goals of the
research?
We are attempting to
create a founded basis for
lucrative business models and
technologies. This targets not
only automotive manufacturers
and suppliers, but companies
from the entertainment, service
and IT sectors as well. One of
the key roles of the MXT Lab
is to carry out user studies,
providing a first indicator of the
viability of potential innovation
opportunities. In one of the first
such studies, we investigated
whether the time freed up by
autonomous driving might be
suited to language learning.
The goal was to assess the
underlying demand for these
sorts of services as well as the
attractiveness of various technical
solutions and driving-related
applications. This information
allows our researchers to draw
conclusions that can then be fed
into the automation of the driving
experience in the future and
the way that these vehicles are
designed
THE CAR AS LIVING SPACE
- CREATING THE FUTURE
MOBILITY EXPERIENCE
Date: Wednesday, 11 September
Time: 1:20 pm
Location: Hall 26b - GRAND
THEATER
INSPIRING SMART MOBILITY
Stephan Pfeiffer is Head of Strategic Partnerships
& Public Affairs at ioki, which aims to “provide a
supplement to public transport – not to replace it”. His
Shift Automotive address examined challenges facing
city and rural public transport. We asked him how he
thinks concepts of mobility are shifting.
Mobility will change significantly.
Low-price mobility and sharing
will be firmly established -
both in rural and urban areas.
And everything will become
increasingly digital: apps will
provide full transparency about
existing offers and digital travel
companions will influence the
choice of mobility offers. In
addition, mobility concepts
will become more flexible,
individualised, inexpensive
and integrated. Even the first
prototypes of autonomous
vehicles will have found their
place on the road by then,
enabling flexible and individual
mobility - fully automated.
Motorised private transport
currently accounts for over 80%
of the total, with public transport
providing the rest. But these two
markets will merge in the future
and integrated public transport
will emerge.
What excites you the most about
what we will be seeing in the
future?
As a customer, I want seamless
and painless public transport.
Moreover, I’m very much
looking forward to the impact
autonomous vehicles will have on
our lives
Stefan Pfeiffer
Head of Strategic Partnerships &
Public Affairs, ioki
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