IFA International 2019 Day 6 Edition

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PREDICTING AND ENABLING

THE FUTURE OF MOBILITY

Sebastian Stegmüller

Mobility Innovation Dept., Fraunhofer IAO

WE HAVE

CREATED A NETWORK

OF INDUSTRY

PROJECT PARTNERS

TO COLLABORATE

ON THE MOBILITY

SOLUTIONS OF

TOMORROW

The Mobility Experience and Technology Lab (MXT),

jointly founded by Fraunhofer IAO and McKinsey,

envisages the car as being a “home away from home”.

At Shift Automotive this year, Sebastian Stegmüller,

who heads the Mobility Innovation department at

Fraunhofer IAO will be outlining work being undertaken

in a newly founded innovation network. Speaking to

IFA International, Stegmüller expanded on the nature

of his role.

What does your job entail?

Together with my team, my job

is to look at the various ideas

that are emerging and determine

as quickly as possible which

technologies, services and

business models could catch on

and which of them are unlikely to

succeed in the marketplace. As

future business models need the

involvement of different players

and their points of view, we

decided to establish an innovation

network that endeavours to

bring the future of autonomous

driving to life. Our job is to pick

out the most promising ideas at

the beginning of the innovation

lifecycle, even before product

development has begun in the

areas of automation, vehicle

connectivity and electrification,

as well as new mobility services.

We have created a network

of industry project partners

to collaborate on the mobility

solutions of tomorrow – from

conceptual idea to finished

prototypes.

What are the end goals of the

research?

We are attempting to

create a founded basis for

lucrative business models and

technologies. This targets not

only automotive manufacturers

and suppliers, but companies

from the entertainment, service

and IT sectors as well. One of

the key roles of the MXT Lab

is to carry out user studies,

providing a first indicator of the

viability of potential innovation

opportunities. In one of the first

such studies, we investigated

whether the time freed up by

autonomous driving might be

suited to language learning.

The goal was to assess the

underlying demand for these

sorts of services as well as the

attractiveness of various technical

solutions and driving-related

applications. This information

allows our researchers to draw

conclusions that can then be fed

into the automation of the driving

experience in the future and

the way that these vehicles are

designed

THE CAR AS LIVING SPACE

- CREATING THE FUTURE

MOBILITY EXPERIENCE

Date: Wednesday, 11 September

Time: 1:20 pm

Location: Hall 26b - GRAND

THEATER

INSPIRING SMART MOBILITY

Stephan Pfeiffer is Head of Strategic Partnerships

& Public Affairs at ioki, which aims to “provide a

supplement to public transport – not to replace it”. His

Shift Automotive address examined challenges facing

city and rural public transport. We asked him how he

thinks concepts of mobility are shifting.

Mobility will change significantly.

Low-price mobility and sharing

will be firmly established -

both in rural and urban areas.

And everything will become

increasingly digital: apps will

provide full transparency about

existing offers and digital travel

companions will influence the

choice of mobility offers. In

addition, mobility concepts

will become more flexible,

individualised, inexpensive

and integrated. Even the first

prototypes of autonomous

vehicles will have found their

place on the road by then,

enabling flexible and individual

mobility - fully automated.

Motorised private transport

currently accounts for over 80%

of the total, with public transport

providing the rest. But these two

markets will merge in the future

and integrated public transport

will emerge.

What excites you the most about

what we will be seeing in the

future?

As a customer, I want seamless

and painless public transport.

Moreover, I’m very much

looking forward to the impact

autonomous vehicles will have on

our lives

Stefan Pfeiffer

Head of Strategic Partnerships &

Public Affairs, ioki

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