IFA International 2019 Day 6 Edition

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PREDICTING AND ENABLING THE FUTURE OF MOBILITY Sebastian Stegmüller Mobility Innovation Dept., Fraunhofer IAO WE HAVE CREATED A NETWORK OF INDUSTRY PROJECT PARTNERS TO COLLABORATE ON THE MOBILITY SOLUTIONS OF TOMORROW The Mobility Experience and Technology Lab (MXT), jointly founded by Fraunhofer IAO and McKinsey, envisages the car as being a “home away from home”. At Shift Automotive this year, Sebastian Stegmüller, who heads the Mobility Innovation department at Fraunhofer IAO will be outlining work being undertaken in a newly founded innovation network. Speaking to IFA International, Stegmüller expanded on the nature of his role. What does your job entail? Together with my team, my job is to look at the various ideas that are emerging and determine as quickly as possible which technologies, services and business models could catch on and which of them are unlikely to succeed in the marketplace. As future business models need the involvement of different players and their points of view, we decided to establish an innovation network that endeavours to bring the future of autonomous driving to life. Our job is to pick out the most promising ideas at the beginning of the innovation lifecycle, even before product development has begun in the areas of automation, vehicle connectivity and electrification, as well as new mobility services. We have created a network of industry project partners to collaborate on the mobility solutions of tomorrow – from conceptual idea to finished prototypes. What are the end goals of the research? We are attempting to create a founded basis for lucrative business models and technologies. This targets not only automotive manufacturers and suppliers, but companies from the entertainment, service and IT sectors as well. One of the key roles of the MXT Lab is to carry out user studies, providing a first indicator of the viability of potential innovation opportunities. In one of the first such studies, we investigated whether the time freed up by autonomous driving might be suited to language learning. The goal was to assess the underlying demand for these sorts of services as well as the attractiveness of various technical solutions and driving-related applications. This information allows our researchers to draw conclusions that can then be fed into the automation of the driving experience in the future and the way that these vehicles are designed THE CAR AS LIVING SPACE - CREATING THE FUTURE MOBILITY EXPERIENCE Date: Wednesday, 11 September Time: 1:20 pm Location: Hall 26b - GRAND THEATER INSPIRING SMART MOBILITY Stephan Pfeiffer is Head of Strategic Partnerships & Public Affairs at ioki, which aims to “provide a supplement to public transport – not to replace it”. His Shift Automotive address examined challenges facing city and rural public transport. We asked him how he thinks concepts of mobility are shifting. Mobility will change significantly. Low-price mobility and sharing will be firmly established - both in rural and urban areas. And everything will become increasingly digital: apps will provide full transparency about existing offers and digital travel companions will influence the choice of mobility offers. In addition, mobility concepts will become more flexible, individualised, inexpensive and integrated. Even the first prototypes of autonomous vehicles will have found their place on the road by then, enabling flexible and individual mobility - fully automated. Motorised private transport currently accounts for over 80% of the total, with public transport providing the rest. But these two markets will merge in the future and integrated public transport will emerge. What excites you the most about what we will be seeing in the future? As a customer, I want seamless and painless public transport. Moreover, I’m very much looking forward to the impact autonomous vehicles will have on our lives Stefan Pfeiffer Head of Strategic Partnerships & Public Affairs, ioki 6
FUJITSU APPLY QUANTUM- INSPIRED SOLUTIONS TO MOBILITY ISSUES This year, Fujitsu is a key exhibitor at Shift Automotive. Hugo Lerias, CTO Automotive, Fujitsu, spoke to IFA International about his keynote at the conference and how the company is working in the field of future mobility. The keynote gave insights on how companies can already solve combinatorial optimisation problems under real-time conditions using quantuminspired technologies. Fujitsu has a long-standing history working in various fields of the automotive industry, being a Tier 1 supplier of electronic components and IT services for a rich ecosystem of automotive suppliers. For megacities like Tokyo and its central taxi company, Fujitsu provides telematics and services that optimise the dispatch of vehicles and improve the utilisation of mobility offering. Furthermore, Fujitsu is leveraging new technologies like the quantumcomputing-inspired Digital Annealing Unit for such things as passenger car matching. We offer biometric authentication services and solutions like PalmSecure for new mobility platforms that help to identify the driver and ultimately improve the customer journey. In 20 years, what will have changed in the way we move around? In the coming decades, the landscape will change dramatically. This will be driven by emerging consumer trends and innovative mobility services. Ecosystems which easily allow multi-modal travelling will evolve, transforming how people move and where they live and work. How important is Shift Automotive as a platform to foster thought leadership in this field, and why? This event shows the future of mobility and provides an excellent platform for interaction with decision-makers and industry thought leaders. Therefore, at Shift Automotive, we present our connected services offering to support next-generation mobility services OPTIMISING THE JOURNEY: HOW TO MAKE FREE-FLOW CARSHARING WORK Date: Wednesday, 11 September Time: 11:25 am Location: Hall 26b - GRAND THEATER Hugo Lerias CTO Automotive, Fujitsu FUJITSU IS LEVERAGING NEW TECHNOLOGIES LIKE THE QUANTUM COMPUTING INSPIRED DIGITAL ANNEALING UNIT CONNECTING CITIES, PEOPLE AND TRANSPORT PROVIDERS Christof Schminke, managing director of Trafi in Germany, addressed the Shift Automotive summit on the topic of a “one-stop shop” for mobility, allowing users to make better informed decisions. We asked him to summarise his presentation for IFA International readers. My presentation explored the idea that holistic multi-modal mobility services organised by a city, together with private partners, is the first step in realising smarter urban mobility - instead of working with one individual transport operator. I argued that this holistic approach enables democratised access for transport providers and helps cities to understand user preferences and provide infrastructural and legal adaptations. For the citizens, it removes the hurdles of mobility - a one-stop shop for mobility allowing users to make better decisions. How are mobility solutions evolving over time? The cities are the beating heart of the mobility ecosystem. Yet, the offer met by citizens is often scattered and hard to digest. New mobility operators are constantly flooding the streets of urbanised areas, but today it’s hard to get an overarching view of what the network system looks like, holistically and comprehensively. To make it easier for people to utilise the entire network of transport, and for cities to regain control of their mobility systems, we have created a digital infrastructure for operating and analysing mobility. The Trafi technology suite makes it possible to connect all types of mobility, from multi-modal options to the public transport network, into one fast and frictionless solution. Instead of adding obstacles to travelling we remove the hustle and create an experience that is seamless, convenient and better suited for the digital consumer on the go Christof Schminke Managing director, Trafi www.ifa-international.org IFA International • Wednesday 11 September 2019 7
Page 1: DAY 6 EDITION Wednesday 11 Septembe
Page 4 and 5: BROUGHT TO YOU BY NEWS Arcelik CEO
Page 9 and 10: HAPPINESS WITH HAPTICS Under the ta
Page 11: BROUGHT TO YOU BY TRADE TALK SENAO
Page 14 and 15: EXCLUSIVE INTERVIEW THERE WILL BE 2
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Page 22: Restaurants ROGACKI Part deli, part

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