Business Chief USA September 2019

denims and creates recycled cotton
from it. This is blended with virgin
cotton to minimise the need for fresh
cotton to be grown and processed.
Along with its work towards sustainable
manufacturing, Soorty is also
engaged in myriad corporate social
responsibility (CSR) projects as a
means to benefit society, alongside
mitigating its environmental impact.
When asked about the company’s
successes in this area, Mobeen
Chughtai, Manager of Corporate
Communications and CSR for Social
Sustainability and Community Relations,
replies, “I think it depends what
you mean by ‘success’ – we don’t view
our CSR as separate from the business,
because it isn’t. If we don’t exist
to have a positive effect on society,
there will be no society for us to exist
in. If we can do that then yes, we will
be successful.” Whatever your definition
of success, it cannot be denied that
EXECUTIVE PROFILE
Asad Soorty
A graduate of the Haas School of Business at UC Berkeley, is an Director
at Soorty Enterprises. Asad worked in consulting for a short period of
time before realizing that his interests lay elsewhere. He joined
his family company in 2015 with a vision to create
succession, and thus sustain the company’s inclusive
growth. Asad began with a 6-month training program
where he rotated between the different departments and
divisions of the company. This was followed by a 6-month
stint as Manager Process Excellence at one of Soorty’s
production units. These grassroots perspectives, coupled with
his strong academic background, has allowed him to settle well
into the company and begin taking charge. In his free
time, Asad enjoys playing football and volunteering.
His passion for volunteering has led him to the Robin
Hood Army, where he is an active volunteer and
member of the core team of the Pakistan chapter.
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