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Business Chief USA September 2019

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ST. JOHN AMBULANCE CANADA<br />

264<br />

“THE GOAL IS NOT ONLY<br />

TO BE THE BIGGEST,<br />

BUT TO BE THE BEST<br />

AND TO TURN THAT<br />

REVENUE BACK INTO<br />

COMMUNITY SERVICE”<br />

—<br />

James Williamson,<br />

Director of Information Systems and<br />

Technology, St. John Ambulance Canada<br />

aiders.” To coordinate that ever-growing<br />

stable of volunteers, future<br />

innovations will also focus on volunteer<br />

communication, as McLaren explains:<br />

“There are tools to allow self-check-in<br />

and mass communication to volunteers,<br />

top-down and bottom-up, that<br />

we’re looking to hopefully leverage in<br />

2020.” Ultimately, the transformation<br />

occurring at St. John Ambulance is<br />

SEPTEMBER <strong>2019</strong>

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