Fall 2019

the
editor’s note
Around this time of year, there is one play on words ad
writers can’t shy away from. The digital banners and paper
flyers read the same as they did the year before: Fall into
Style; Fall into Savings; Fall into Fitness!
Something about this simple phrase continues to draw your
attention, maybe even enough to click on that ad? I think
advertising departments have caught on; this overused
wordplay makes that habit, activity, or purchase you are
considering seem simple, as easy as falling. And we all want
easy right? For the first time, this fall, I haven’t been falling
easily into anything besides my bed at the end of the day.
I came upon a line in F. Scott Fitzgerald’s The Great Gatsby
that resonated; “Life starts all over again when it gets crisp
in the fall.” It’s a bit funny and ironic that while autumn’s
crispness causes nature’s death, it’s also the season that can
feel the most lively.
After a long and lazy summer, life does feel like it is starting
up again! We’re balancing school drop-offs and pickups,
swimming lessons and dance classes while filling our
weekends with all the fun autumn activities we love before
it gets too cold to enjoy spending time outdoors.
We want to see your best fall style! As
always, tag @posterchildmag in your
Instagram pictures or comments!
We will be featuring our fave fall look
submissions on Instagram Stories!
I don’t know about you, but it hasn’t been simple for me to
fall into this season’s schedule with ease. But, one thing we
are making simple is finding autumn fashion inspiration.
We’ve added more pages than ever dedicated to helping
you find the best kid’s fashion out there; plus, advice on
how to recreate our looks and style your favourite fall
pieces! I hope you enjoy falling into your most comfy chair
to discover our new Fall 2019 issue!
xo Rebecca Poier
Poster Child Magazine
Editor-in-Chief