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PAINT A/W19

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A/<strong>W19</strong><br />

Culre<br />

Clash


ECLECTIC, URBAN AND<br />

RICH IN CULTURE – THE<br />

CITIES OF MILAN, LONDON<br />

AND BERLIN PLAYED MUSE<br />

TO THE PAUL MITCHELL<br />

EUROPEAN ARTISTIC TEAM<br />

FOR ITS NEW COLLECTION…


FROM BERLIN’S ICONIC<br />

STREET ART SCENE<br />

TO LONDON’S MANY<br />

NEIGHBOURHOODS AND<br />

MILAN’S CHIC SHOPPING<br />

DISTRICT, THE PAUL<br />

MITCHELL<br />

EUROPEAN<br />

ARTISTIC TEAM HAS<br />

CREATED THE NEW<br />

WANDERLUST COLLECTION<br />

TO INSPIRE A GLOBAL,<br />

INCLUSIVE FEEL. WITH<br />

A FREE-SPIRITED AIR OF<br />

ADVENTURE UNDERPINNING<br />

MODERN CLASSIC STYLING,<br />

EACH LOOK IS INSPIRED BY<br />

ONE OF THESE CULTURE<br />

HUBS, WHILE PAUL<br />

MITCHELL’S VEGAN COLOUR<br />

OPTIONS, THE COLOR<br />

XG AND THE DEMI, GIVE<br />

CHARACTER AND DEPTH


Milan<br />

INSPIRED BY THE VIBRANT ROMANTICISM OF ITALIAN<br />

CINEMA STARLETS, THIS CORAL-ROSE BALAYAGE<br />

ON BOMBSHELL LAYERS IS BOTH SULTRY AND CHIC


“My inspiration came from<br />

pop culture’s obsession with<br />

rose tones and stylists’ desire<br />

for fashion tones and ways to<br />

upgrade balayage services. I<br />

added dimension and texture<br />

by creating a cooler, minky tone<br />

at the roots and a few pops of<br />

colour for variation when the<br />

sunlight hits her hair”<br />

VICKY PANTING,<br />

COLOURIST<br />

“Inspired by the ’50s and ’60s,<br />

this modern shape resembles<br />

the beauty and the sensuality<br />

of Italian icon Sophia Loren.<br />

I combined a geometric<br />

perimeter and internal layers<br />

then framed them with pin-up<br />

fringe that was cut to curve<br />

slightly upward at the corners”<br />

MARCO IAFRATE,<br />

HAIRCUTTER<br />

“I accentuated her<br />

natural texture by<br />

creating very soft<br />

waves with controlled<br />

movement in<br />

the fringe”<br />

SÉVERINE PAPIN,<br />

STYLIST


“I wanted to experiment with the<br />

idea of natural light hitting the<br />

hair to create a shimmering light<br />

effect, while enhancing her natural<br />

texture and bringing it to life. In a<br />

subtle reference to ’90s British<br />

supermodels, I applied foils around<br />

the hairline to enhance the places<br />

where natural light would hit”<br />

LUKE DAWSON-BROWNE,<br />

COLOURIST


Ld<br />

ICONIC LANDMARKS AND A HISTORY THAT STRETCHES<br />

BACK CENTURIES, LONDON’S FASHION-FORWARD EDGE<br />

STANDS IN STARK CONTRAST. THE PALETTE OF WALNUT,<br />

BRONZE AND CARAMEL ON THESE FREE-FLOWING, NATURAL<br />

CURLS GIVES WARMTH, DIMENSION AND TEXTURE<br />

“I wanted the opposite<br />

of sweet curls. I curved<br />

them into a strong<br />

triangular shape, then<br />

added finger waves<br />

on the top for a very<br />

fashionable, retro touch”<br />

SÉVERINE PAPIN,<br />

STYLIST<br />

“I was inspired by the model’s<br />

texture and free-spiritedness.<br />

The cut is made for curls with a<br />

lot of bounce, movement and<br />

freedom of texture. I created it<br />

with a lower forward graduation<br />

technique that is elongated<br />

at the back, while the top is<br />

elevated horizontally to contain<br />

the volume”<br />

MARCO IAFRANTE,<br />

HAIRCUTTER


Berlin<br />

THIS EDGY TAKE ON ‘60S MOD FASHION CLASHES WITH<br />

CONTEMPORARY COLOUR AND TEXTURE, MIMICKING THE<br />

CLASH OF PAST AND PRESENT IN GERMANY’S CAPITAL<br />

“I was inspired by faded pastel<br />

tones painting the Berlin<br />

sky. From autumn to winter,<br />

daylight transitions from a soft<br />

warm light to a beige-coloured<br />

tone. I gave the model’s freshly<br />

lifted hair more dimension<br />

without removing the light for<br />

an edgy finish”<br />

EVELYN STRAUSS,<br />

COLOURIST<br />

“For this look I was reminiscing about<br />

the mod subculture. I decided to<br />

revise the bowl cut or pageboy style<br />

with a modern twist. I combined a<br />

double baseline to introduce different<br />

levels of texture. We began by<br />

naturally drying the roots to contain<br />

volume, then we smoothed the midlengths<br />

to the ends by twisting the<br />

brush in different directions to build<br />

texture diversity for a modern finish”<br />

MARCO IAFRATE,<br />

HAIRCUTTER


“I would love to explore the splendour of<br />

Vietnam – I haven’t been there since I was<br />

a child. It would be a dream to see where<br />

my family is from, take in the sights and<br />

sounds, wander the busy streets enjoying<br />

the cuisine, and fully immerse myself in the<br />

culture... my culture”<br />

NOOGIE THAI<br />

“San Miguel de Salinas in Spain for the<br />

laid-back bohemian feel. This has to be my<br />

special go-to destination. It holds a fond place<br />

in my heart and soul”<br />

LUKE DAWSON-BROWNE<br />

“Every other year I take a road trip through<br />

the United States, visiting different<br />

destinations such as caves, national parks,<br />

deserts, ghost towns and so on. One of the<br />

top trips on my wish list is to go to Alaska for a<br />

few weeks to enjoy the national parks, frozen<br />

glaciers and the amazing scenery”<br />

MARCO IAFRATE<br />

WHERE WOULD YOU LIKE<br />

TO WANDER THIS A/<strong>W19</strong>?<br />

“The Tiergarten in my hometown of Berlin is<br />

the best place for me as this inner-city park is<br />

big and full of colours in autumn. You have the<br />

chance to relax and find new inspiration”<br />

EVELYN STRAUSS<br />

“I’ll be wandering along London’s iconic Brick<br />

Lane. The mix of street art, vintage shops<br />

and quirky places to eat makes it one of my<br />

favourite places to get lost in for a day.”<br />

VICKY PANTING<br />

“I’m a citizen of the world! For me, every<br />

continent and every country is full of<br />

architectural and human treasures. Wherever<br />

I am, I take height – be it a rooftop or a<br />

mountaintop – to take advantage of the<br />

calming views and to contemplate the forms<br />

of an urban or natural landscape”<br />

SÉVERINE PAPIN<br />

Give your team the passport to grow and develop their colour aspirations. For more information on Paul Mitchell Professional Hair Color, including The Color XG and The Demi, or to<br />

request the full Wanderlust brochure with formulas and details to recreate the looks, call Salon Success on 0845 659 0011 or visit salon-success.co.uk/professional-hair-colour


AND GET SWITCHED ON TO COLOUR WITH CREATIVE HEAD TV!<br />

ZOË IRWIN<br />

ROBERT EATON<br />

JORDANNA COBELLA<br />

JAYSON GRAY<br />

AKA KARBON KYD<br />

CLAYDE BAUMANN<br />

Watch Creative HEAD editor,<br />

Amanda Nottage, in conversation with<br />

a host of brilliant Wella colourists…<br />

only on Creative HEAD TV<br />

CREATIVEHEADMAG.COM/TV


COLOUR LIFE FEELING FORMULAIC?<br />

DON’T COME UNSPOOLED!<br />

SELF/STYLED is our creative hub for freelance pioneers – for those<br />

who want to colour outside the lines. Whether you’re juggling time in<br />

the salon with freelance work, rent a chair or have struck out on your<br />

own, SELF/STYLED offers a community of fellow creative souls<br />

• Freelance opportunities on The Gig List<br />

• Be Scene calendar of events and education courses<br />

• Deal of the Month, in partnership with Salon Services<br />

creativeheadmag.com/selfstyled


THIS IS<br />

06<br />

14<br />

28<br />

32<br />

36<br />

40<br />

42<br />

44<br />

50<br />

CONTENTS<br />

<strong>PAINT</strong>ERS<br />

The gang shares some shady nightmares<br />

THE FORECAST<br />

The season’s most wearable new trends<br />

#COLOURIRL<br />

Amazing hues and formulas from real life<br />

FASHION<br />

<strong>PAINT</strong>ER Casey Coleman overpowers our senses<br />

SAY WHAT YOU SEE<br />

How to create a colour menu that makes sense<br />

ONE AND ONLY<br />

The rise of the colour-only salon<br />

CONQUER YOUR FEAR<br />

Don’t be afraid of colour corrections<br />

COLOR ZOOM<br />

<strong>PAINT</strong> goes behind the scenes with Goldwell<br />

OPINION<br />

Thomas Hills on our obsession with Instagram<br />

OUR MISSION IS TO CELEBRATE COLOUR AND THE ARTISTS CREATING IT –<br />

AND TALK FRANKLY ABOUT WHAT’S HAPPENING IN THE SALON AND ONLINE<br />

14<br />

32<br />

50<br />

28<br />

06<br />

40<br />

ON THE COVER<br />

Hair by the Paul Mitchell European Artistic Team<br />

EDITOR Amanda Nottage ART DIRECTOR Nick Jabbal ART Graeme White DIGITAL DESIGNER Eva Vestmann CONTRIBUTORS Kelsey<br />

Dring, Deborah Murtha, Anna Samson CHIEF SUB EDITOR Adam Wood COMMERCIAL EDITOR Eve Wagstaff PUBLISHER Catherine Handcock<br />

<strong>PAINT</strong> is a supplement of Creative HEAD. All rights reserved. No part of this magazine may be reproduced without prior permission from the publisher. All information is correct at time of going to press. Printing by Buxton Press.


Mistakes?<br />

We’ve made a few…<br />

VISIT <strong>PAINT</strong> ONLINE AND YOU’LL SEE OUR RESIDENT <strong>PAINT</strong>ERS<br />

SHARING EVERYTHING FROM TECHNIQUES TO FORMULAS TO CLIENT<br />

ADVICE. WE ASKED THEM WHAT WAS THE SCARIEST MOMENT<br />

THEY’VE FACED WITH COLOUR… AND HOW DID THEY HANDLE THE<br />

SITUATION? COME ON, WE’VE ALL BEEN THERE…<br />

Shia<br />

Hiln<br />

NOT ANOTHER SALON<br />

2019<br />

LAST YEAR I WAS colouring the hair of<br />

an editor from a big fashion magazine.<br />

She was the kind of woman that was<br />

lovely, but you just know the moment<br />

something wasn’t to her taste she<br />

wouldn’t be – you know that client.<br />

She asked for big copper pieces in<br />

her curls with bits of gold. I mixed a<br />

copper on a 7 and some highlight tint<br />

and went to work. Just as I was on the<br />

top few sections I couldn’t help but<br />

notice that it looked strange as it was<br />

developing. I popped downstairs only<br />

to find where the copper is usually<br />

kept sat a tube of pure green pigment!<br />

I literally couldn’t breathe. I looked at<br />

Carla the manager and she said: ‘Come<br />

on Sophia, you do corrections for<br />

everyone else, now you have to do your<br />

own’. You know that feeling when you<br />

can hardly swallow?<br />

I took a bowl of bleach up and<br />

without her realising it ran it over<br />

every copper chunk. Thank god it was<br />

curly hair and chunky sections work<br />

best! Lord knows how I got away with<br />

it, but I toned it all copper and it looked<br />

banging. She said it was her best<br />

colour yet.<br />

Mistakes happen and none of us<br />

are above that sick feeling in our<br />

stomachs. It’s why I’ve launched a<br />

course called ‘Colourists Anxiety’ –<br />

to get on the waiting list email<br />

manager@notanothersalon.com<br />

06 | <strong>PAINT</strong>


I HAD JUST FINISHED applying colour to my<br />

client’s hair when I noticed that the ends were<br />

lifting rapidly. As I thought I was using bleach with<br />

2%, this struck me as really odd, especially once<br />

I noticed there had been very little progress with<br />

the roots. I was perplexed enough to double check<br />

with my assistant what he had mixed. He repeated<br />

the formulas back to me but with the developers<br />

reversed, bleach +9% and the base colour with<br />

2%. It hit me... this was going to be a massive fail.<br />

In the moment I have to admit I was furious, but<br />

I was more concerned at finding a way to style<br />

it out. Was there a way to rectify the situation<br />

without spelling out to my client what exactly had<br />

happened? At Rainbow Room International we<br />

present ourselves as colour experts and charge<br />

accordingly. It didn’t feel conceivable that I was<br />

going to have to tell my client that I had put the<br />

wrong colour on her hair! And that we were going<br />

to rinse her colour off, dry it in front of a mirror,<br />

thus revealing it was still grey at the roots and<br />

orange at the ends – all before attempting to<br />

rectify the issue.<br />

It was a busy Saturday and by this point I had<br />

four clients, and a fifth would be arriving soon. To<br />

be completely honest, I went and sat in the toilet<br />

for a couple of minutes. I needed a moment of<br />

peace to think. I decided honesty was the best<br />

policy. I spelled out the issue to my client and<br />

explained what would happen next. To be honest,<br />

she was not in the least bit happy, and the strength<br />

of her reaction took me by surprise.<br />

It took some persuading but she allowed me to<br />

finish the job and thankfully it looked really good,<br />

not that it seemed to matter to her. When she left<br />

that day, I really didn’t know if she would ever be<br />

back, but I’m grateful to say that she’s still my<br />

client today. This whole incident reinforced to me<br />

the need to always take 100 per cent responsibility<br />

in every aspect of what I do. Because as this<br />

episode showed, at the end of day it’s going to me<br />

that is held accountable, not anyone else.<br />

Paddy McDgall<br />

RAINBOW ROOM INTERNATIONAL<br />

<strong>PAINT</strong> | 07


Casey Coleman<br />

CHAIR SALONS<br />

Ja Gray<br />

AKA KARBON KYD<br />

HERE’S A DOOZY… about nine years ago I had a client that<br />

I used to colour for my boss. She was a base 1 on top of<br />

resistant white hair, so you can imagine the build up!<br />

She decided that because she was naturally so light<br />

and her son’s birthday was coming up, she wanted to go<br />

light. We had about 10 weeks to try and get her to her goal<br />

(which we all know is HIGHLY unrealistic). We lightened it at<br />

week one, then again at week six. We were left with a very<br />

warm 7, which we had to tone to a 6 to eliminate the brass.<br />

Two weeks later, she called to request that she have<br />

it redone because she wanted it a base 10 for her son’s<br />

birthday. I refused to do it several times, but my boss<br />

ended up booking it back in as she was very persistent.<br />

So I gave in. Predictably, once we started rinsing her<br />

colour her hair started coming out with it. In chunks. It was<br />

the only time that something had gone so horribly wrong. I<br />

convinced her to cut her hair shorter to go with the colour,<br />

which she was up for. But there was no saving it. I had a<br />

ball of hair in my hand at the end of the appointment and<br />

nothing but regret, even though she was happy!<br />

I let a client dictate what I was going to do to her hair.<br />

That’s a mistake that I will never make again. Don’t be<br />

afraid to say no!<br />

I WAS AWAY DOING a show<br />

back in the early days.<br />

We were working on a big<br />

presentation in Spain and I<br />

had done all the prep work<br />

leading up to show day and<br />

coloured all the models who<br />

were to be presented minus<br />

the three demo models, who<br />

were due to be coloured<br />

onstage the next day. So off<br />

to dinner we went.<br />

The next morning, as I<br />

prepared one particular<br />

demo model, it dawned on<br />

me that we had not had time<br />

to analyse her hair properly,<br />

and find out all the hair<br />

history… and there was no<br />

time now.<br />

So, off I went to the<br />

stage and proceeded to<br />

demo my look. As I started<br />

my technique and began<br />

applying a lightening<br />

product to the lengths of<br />

the hair, the funniest thing<br />

started to happen. The<br />

hair started to smoke and<br />

combust right in front of<br />

me. I felt sick instantly, but<br />

decided the show must go<br />

on! I worked quickly and<br />

started to talk and make<br />

gestures with my hands,<br />

and the translator had my<br />

back, and also joined in and<br />

made hand gestures, and<br />

remarked on how fabulous<br />

my technique was.<br />

This was literally smoke<br />

and mirrors, as we really<br />

trying to waft the fumes and<br />

smoke away from the stage.<br />

We managed to present<br />

the technique without ‘an<br />

incident’, and got the model<br />

off the stage and rinsed<br />

ASAP. I did save the colour<br />

and managed to make it<br />

look decent in the final<br />

presentation. No-one ever<br />

knew what happened that<br />

day, except the translator<br />

and I… until now!<br />

08 | <strong>PAINT</strong>


And making her painter debut…<br />

Sarah Black<br />

LINTON & MAC<br />

I CAN SAY WITH confidence I’ve had a few scary colour<br />

moments in my career, but there is one that’s fresh in my<br />

memory as it only happened a few weeks ago!<br />

I have a bleach and tone client I’ve been working with for<br />

a few years now, we’ve experimented with silvers and greys,<br />

but for a couple of years she’s been white.<br />

I see her every few months and we do a long regrowth<br />

bleach, her hair is super-light so it lifts like a dream.<br />

She came in a few weeks ago and while I was dealing<br />

with other clients, I had an assistant mix her toner<br />

ready for me to apply. As the toner oxidises<br />

it always looks fearfully dark, but that’s<br />

something I’ve learned not to be scared<br />

of, ironically! Little did I know there had<br />

been a mix up with some colour boxes<br />

and tubes and a base 4 plum had been<br />

mixed into my toner by mistake instead<br />

of pure tone. *INSERT SCREAM HERE!*<br />

So the beautiful white my client loves is<br />

now purple! Of course, I explained the<br />

whole situation to her so there was no<br />

whispering or panicked energy making<br />

her feel on edge. And so began the<br />

cleanse and retoning process!<br />

The result, without adding more<br />

bleach, was going to be warmer, so I left<br />

her with a really soft peach and planned<br />

a (free) home care routine with another<br />

appointment to get it back to white.<br />

By the correction appointment she was<br />

actually enjoying the tone and wanted to<br />

embrace going proper peach. Human<br />

error happens so keep calm, think<br />

logically and use your knowledge.<br />

Most of all, remember that there is<br />

a person under that head of hair, so<br />

be honest and tactful.<br />

For more insight, advice, techniques and inspiration, check out<br />

our <strong>PAINT</strong>ERS at creativeheadmag.com/paint<br />

<strong>PAINT</strong> | 09


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12 | <strong>PAINT</strong>


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Give your clients’ colour a new lease of life with JOICO LumiShine YouthLock.<br />

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<strong>PAINT</strong> | 13


Simon Mo<br />

ZL BY ZLISM<br />

Grace Wales Bonner<br />

The fecast<br />

Anna Sui<br />

Preen<br />

A/<strong>W19</strong><br />

THANKS TO INSTAGRAM AND PINTEREST CLIENTS<br />

ARE MORE SWITCHED ON TO TRENDS THAN EVER<br />

BEFORE – SO YOU NEED TO STAY ONE STEP AHEAD.<br />

WE’VE SCOURED THE CATWALKS FOR THE LATEST<br />

LOOKS AND CHATTED TO TOP COLOURISTS ABOUT<br />

THE HOTTEST TECHNIQUES, SO YOU CAN BE SAFE IN<br />

THE KNOWLEDGE THAT YOU’RE OFFERING THE BEST<br />

COLOUR SERVICES AROUND<br />

Bethany Williams<br />

VIN + OMI<br />

Colin Horgan<br />

Shoptye<br />

Kalissi<br />

Erdem<br />

14 | <strong>PAINT</strong>


Goldwell Elumen Play<br />

Schwarzkopf Professional<br />

IGORA Royal<br />

KAM Hair and Body Spa<br />

Anques roadsh<br />

PRODUCTS JOICO Color Intensity Pearl Pastels, Schwarzkopf Professional BlondMe, Staino<br />

by evo fab pro, Paul Mitchell Blonde SynchroLift, Goldwell Elumen Play, Organic Colour Systems<br />

No Limits, Pulp Riot toners, #mydentity Super Power direct dye<br />

Vas Mikellides, Sinead Kelly London<br />

Edward & Co<br />

Mark Fast<br />

THE TREND<br />

VINTAGE VIBE<br />

In an increasingly uncertain<br />

world it’s no wonder that clients<br />

are taking the opportunity to<br />

inject some optimism into<br />

their lives. They’re embracing<br />

feelgood nostalgia and sepiastyle<br />

blondes or faded pastels<br />

– it’s the hair equivalent of rose-<br />

tinted glasses.<br />

“Think pared-back hues<br />

reminiscent of dusty vintage<br />

gems, the muted hint of metallic<br />

in antique metals such as<br />

copper and brushed gold, and<br />

the faded pastel shades of<br />

washed-out polaroids,” says<br />

Thomas Hills, director at TH1<br />

Hair. “I put the rise of this trend<br />

down to Instagram and the use<br />

of filters that add a retro effect.”<br />

Gary Taylor, owner of Edward<br />

& Co in Brighouse in Yorkshire,<br />

attributes this trend to an<br />

upbeat attitude despite the<br />

seasons changing. “The colder<br />

months are coming but hair is<br />

not following suit with cooler<br />

tones. Warm hues, reminiscent<br />

of radiant golden hour sunshine<br />

in summer are becoming more<br />

popular,” a flawless base is<br />

essential to this Polaroid-perfect<br />

look,” says Gary. “I always use<br />

BlondMe by Schwarzkopf<br />

Professional for lifting locks to<br />

this golden-gleam finish.”<br />

Once you’ve achieved the<br />

right foundation, you can layer<br />

on shimmering shades in<br />

delicate colours, says Karen<br />

Thomson, owner of KAM Hair<br />

and Body Spa. “Mauve, a very<br />

subtle petal-like hue, is great for<br />

blondes or clients with grey hair<br />

who want to a touch of colour<br />

and create a bit of dimension.”<br />

And it’s not just a trend for<br />

light hair, as Thomas explains.<br />

“Brunettes look stunning when<br />

given a shade inspired by<br />

antique metals. Dusty copper<br />

is a great example as it’s toneddown<br />

and less vibrant than<br />

standard copper.”<br />

<strong>PAINT</strong> | 15


THE TREND<br />

CHASING<br />

WATERFALLS<br />

It’s undeniable that interest in<br />

all things natural is at an alltime<br />

high, and that extends to<br />

hair. Clients who want subtle<br />

yet expensive-looking hair are<br />

requesting ribbons of natural<br />

tones, which is an evolution<br />

of a classic trend, says<br />

Tracey Devine-Smith, global<br />

ambassador for ASP Affinage<br />

Salon Professional. “It’s an<br />

update on a ‘80s technique, but<br />

now it’s more subtle.”<br />

It’s a highly personalised<br />

look that works in tandem with<br />

the cut. “This trend pushes the<br />

boundaries of traditional balayage,<br />

featuring clever colour placement<br />

around the hairline to suit the<br />

unique layers of a cut,” explains<br />

global head of technical training at<br />

Fudge Professional, Tracy Hayes.<br />

“Bleach isn’t a necessity, but highlift<br />

blondes, gold blondes, and<br />

caramels will keep this technique<br />

looking super-effortless.”<br />

Steph Peckmore, colour<br />

manager at Bad Apple Hair Group,<br />

explains the subtleties of making<br />

coloured hair look so natural. “It’s<br />

similar to contouring in the sense<br />

that you are using the colour to<br />

create an effect, rather than for<br />

colour change. Follow the lines<br />

as they will dictate where to place<br />

colour for maximum effect.”<br />

Krysia Eddery, owner and<br />

director of Perfectly Posh Hair,<br />

warns against lifting the hair too<br />

much – it’s important to keep it<br />

fluid and understated. “With this<br />

technique it’s all about giving the<br />

hair a very natural, sun-kissed like<br />

finish, so never go too light.”<br />

And it’s important to send<br />

your clients away with the right<br />

tools to keep their hair gleaming.<br />

“The look may appear lowmaintenance,<br />

but treatments and<br />

the right aftercare are essential,”<br />

adds Tracey Devine-Smith.<br />

16 | <strong>PAINT</strong><br />

L’Oréal Professionnel Majirel GLOW<br />

Ernesto Naranjo<br />

Go with the fl<br />

Bad Apple Hair<br />

Redken<br />

PRODUCTS L’Oréal Professionnel Majirel GLOW, ASP Kitoko Botanical Colour, evo fabuloso<br />

pro, ALFAPARF Milano Precious Nature, Redken Shades EQ Gloss, IdHAIR Gloss, Schwarzkopf<br />

Professional True Beautiful Honest Colour Creme<br />

ALFAPARF Milano<br />

ASP Kitoko Botanical Colour


Fashion images courtesy of L’Oréal Professionnel, My Hair.Care,<br />

R&Co, TIGI, Toni&Guy and Wella Professionals<br />

Full flavr<br />

Fudge Professional<br />

Rainbow Room International<br />

PRODUCTS milk_shake colour Whipped Cream, Wella Koleston Perfect ME+, Fudge<br />

Professional Head Paint, Revlon Professional Revlonissimo Colour Sublime, Aveda Full<br />

Spectrum Vibrants , Goldwell @Pure Pigments<br />

Goldwell<br />

Revlon Professional<br />

Zoë Irwin for Wella Professionals<br />

Paul Costelloe<br />

THE TREND<br />

SPICE RACK<br />

Exotic bazaars are the source of<br />

inspiration for spicing things up<br />

this season – add a sprinkle of<br />

these rich, luxurious shades to<br />

liven up natural hair or create an<br />

all-over colour for a fuller flavour.<br />

Zoë Irwin, Wella Professionals<br />

colour trend expert and Most<br />

Wanted Creative Talent 2019,<br />

has identified a rising interest<br />

in terracotta, mustard and sage<br />

green. “Yellow as a tone has<br />

had a 50 per cent year on year<br />

rise, and terracotta is coming<br />

through as being a strong colour<br />

forecast for 2020,” she explains.<br />

Vas Mikellides, executive<br />

stylist at Sinead Kelly London<br />

and winner of the L’Oréal Colour<br />

Trophy 2019, agrees that<br />

this trend is heating up. “For<br />

maximum impact adventurous<br />

clients can go for an all-over<br />

gloss, and for clients who only<br />

want a touch of spice, you can<br />

use freehand techniques.”<br />

Suzie McGill, Schwarzkopf<br />

Professional UK ambassador<br />

and international artistic director<br />

at Rainbow Room International,<br />

advises blondes opt for a<br />

turmeric yellow. “This hair colour<br />

is great for blondes who want<br />

to update their look and opt for<br />

something more vibrant and<br />

for those who do not want the<br />

colour all over the hair, they can<br />

incorporate this into flashes or<br />

panels for a cool update.”<br />

Meanwhile, Kevin Paul Finnell,<br />

director at F&M, recommends<br />

dark peppercorn tones for a<br />

deep and mysterious look, and<br />

a dusting of paprika is equally<br />

alluring to red-headed clients.<br />

“Shades of cinnamon and<br />

paprika are particularly favoured,”<br />

says Neil Barton, Goldwell<br />

ambassador and owner of Neil<br />

Barton Hairdressing. “I love to mix<br />

highlights with Goldwell @Pure<br />

Pigments for gloss and to warm<br />

up the skin tone”.<br />

<strong>PAINT</strong> | 17


COLOUR<br />

DIFFERENT<br />

PRESS PLAY ON GOLDWELL’S REVOLUTIONARY HAIR SYSTEM ELUMEN, REINVENTED<br />

FOR A NEW GENERATION OF CREATIVE COLOURISTS<br />

18 | <strong>PAINT</strong>


The year was 2001. With a unique technology, a pioneering hair<br />

colour was unveiled, with long-lasting direct dyes that were nonoxidative,<br />

ammonia-free and delivered brilliant colour results with<br />

amazing shine. We see you Elumen! Now the story continues…<br />

<strong>PAINT</strong> | 19


20 | <strong>PAINT</strong>


WANNA PLAY<br />

WITH US?<br />

A NEW GENERATION OF ELUMEN FROM GOLDWELL FOR A NEW GENERATION OF CREATIVE COLOURISTS. IT’S PLAY TIME!<br />

WITH THE NEXT generation of colourists comes a new era of Elumen. A different direct dye system for stunningly different<br />

results. A different creative inspiration that encourages you to trust in your own genius. Follow your instinct; you decide<br />

what works. This is a new way to create colour…<br />

*Up to 100 per cent. **NN@6 and NN@8 offer up to 100 per cent natural grey coverage. ***Up to 100 per cent, depending on hair structure<br />

and intensity of colour. ****Prolongs the durability of Elumen colour by up to 12 washes compared with conventional care products.<br />

ELUMEN<br />

The original. Long lasting. Made to stay.<br />

With 32 shades from natural to bold you can<br />

mix and match, while also covering grey.*<br />

Don’t forget the five hard-working support<br />

products in the range to prep hair, thicken<br />

texture, lock in tones, clean stains and<br />

reduce colour. There are new pastel shades<br />

and, for the first time, there are two natural<br />

shades to allow you to cover grey hair with<br />

direct dyes.**<br />

Bashful Rose<br />

Blush Coral<br />

Sunny Yellow<br />

Juicy Orange<br />

ELUMEN PLAY<br />

The new kid on the block. Semi-permanent<br />

and oh so versatile. Made to fade (but<br />

fabulously so) with 13 shades, you can mix<br />

and match. Let them fade on tone, then<br />

repeat. Or not – with new Eraser, you can<br />

remove the colour up to 100 per cent then<br />

Play again.*** From sunny yellow to bashful<br />

rose; just colour, rinse, fade,<br />

repeat… colour, rinse,<br />

fade, repeat…<br />

Fiery Red<br />

Hot Pink<br />

Need some<br />

inspiration, a<br />

refresher or a<br />

confidence boost?<br />

Check out the<br />

Goldwell Education<br />

Plus YouTube<br />

channel!<br />

ELUMEN CARE<br />

The next generation of colour care. Made<br />

to perfectly match colour and look after it<br />

beautifully, including two in-salon exclusive<br />

treatments and four take home heroes<br />

to boost your retail, clients can keep<br />

the brilliance, nourish their hair and help<br />

improve their hair structure.**** Perfect<br />

for Elumen, to maintain that long-lasting<br />

colour… yet also a match for Elumen Play,<br />

to support that true tone fade. Group hug!<br />

Want to be an Elumenator? To discover new Elumen Play, call 0330 1239530, visit goldwell.co.uk and follow @goldwelluk on<br />

#ELUMEN #ELUMENPLAY #COLORDIFFERENT<br />

Mysterious Violet<br />

Ocean Blue<br />

Tropical Green<br />

Jet Black<br />

Cool Mint<br />

Sweet Lavender<br />

<strong>PAINT</strong> | 21


22 | <strong>PAINT</strong>


Loca,<br />

loca, loca<br />

WHERE YOU ARE IN THE COUNTRY CAN HAVE A DRASTIC EFFECT ON THE OUTCOME OF YOUR<br />

COLOUR WORK THANKS TO THE NEGATIVE EFFECTS OF HARD WATER AND AIR POLLUTION.<br />

LEVEL THE PLAYING FIELD WITH REVLON PROFESSIONAL’S MAGNET RANGE<br />

FROM EXTINCTION REBELLION to climate<br />

change reports, recycling concerns to<br />

water contamination, the state of our<br />

planet is hitting the news on a daily basis.<br />

You should be clued up on the latest<br />

issues that could impact your clients’ hair,<br />

including the effect on their hair colour.<br />

If you think London is the only city in the<br />

UK which is choking under the effects of<br />

too much air pollution, you’d be wrong –<br />

more than 40 towns and cities in the UK<br />

have reached, or exceeded, air pollution<br />

limits set by the World Health Organization.<br />

Thirty UK towns and cities, including<br />

seemingly idyllic areas of the country such<br />

as York and Royal Leamington Spa, have<br />

all exceeded the limit of 10 micrograms<br />

per cubic metre. The likes of Oxford and<br />

Brighton are already pushing at that limit<br />

too, with more cities likely to follow.<br />

Your postcode can also affect your<br />

colour work in another big way due to water<br />

quality. In areas of hard water there is a high<br />

concentration of mineral salts that cause<br />

lime. This lime then deposits on the hair<br />

while you’re rinsing and washing, leaving<br />

hair dull and rough to the touch. Hard water<br />

areas cover huge amounts of the UK,<br />

stretching from the south coast of England<br />

up to Edinburgh.<br />

Lead the fight for cleaner hair and<br />

protected colour with the MAGNET<br />

collection from Revlon Professional.<br />

MAGNET is designed to enhance and<br />

clarify your colour results, while also<br />

improving the overall quality of hair.<br />

The innovative Polluplex System<br />

technology fights back against pollution’s<br />

daily damage, both in the salon-exclusive<br />

products and through at-home care.<br />

<strong>PAINT</strong> | 23


A radical idea<br />

YOU DON’T HAVE TO SIT BACK AND SIMPLY ACCEPT THE NEGATIVE EFFECTS OF POLLUTION ON YOUR WORK.<br />

TAKE A STANCE WITH REVLON PROFESSIONAL MAGNET<br />

AIR POLLUTION CAN directly affect<br />

the outcome of your daily colour work<br />

by depositing on the hair surface and<br />

damaging the cuticle. During the colouring<br />

process, deposits from air pollution react<br />

with the hydrogen peroxide and other<br />

ingredients to create free radicals.<br />

Global warming is something else to<br />

be wary of, and in more than just the<br />

way it’s damaging the planet. Excessive<br />

sun radiation degrades hair colour and<br />

damages the hair protein structure,<br />

inducing premature hair aging.<br />

We hear about free radicals all the time<br />

but underestimate the damage they can<br />

cause – these highly reactive molecules<br />

damage hair’s inner structure, breaking<br />

essential hair keratin bonds and leaving<br />

hair weaker and much more fragile.<br />

And, to add insult to injury, they also<br />

interfere with colour performance. Free<br />

radicals give imprecise, unreliable colour<br />

results that appear less vibrant and shiny.<br />

Shields up<br />

● MAGNET’s clever technology works on<br />

five levels, combining to create a shield to<br />

protect hair from the negative effects of air<br />

pollution, UV and water damage<br />

● Chelating agents neutralise and remove<br />

metallic and mineral particles from hair<br />

● Keratin reinforcers protect and repair<br />

hair’s molecular structure<br />

● Polluplex System is a natural DiO<br />

derivative complex that forms a protective<br />

layer over the hair and blocks pollution<br />

● Moringa seed extract helps to naturally<br />

inhibit free-radical formation, strengthen<br />

hair fibre and avoid particle deposits<br />

● Arginine, a natural amino acid, contains<br />

antioxidative properties to protect and<br />

repair hair structure<br />

Air pollution and hard water are issues<br />

no matter where you are in the country.<br />

By introducing a line of products to create<br />

a stable base for hair, you can ensure your<br />

colour work is as effective as possible.<br />

The revolutionary Pollution Neutralizer<br />

kicks things off at the backwash, negating<br />

the effects of metallic deposits and fighting<br />

free radical formation. The Color Lock<br />

Repairing Shampoo provides back-up,<br />

reducing the effects of poor water build up<br />

and helping hair structure to recover.<br />

Equip your clients with the ammunition<br />

they need to continue the fight at home,<br />

with the Micellar Cleanser, Restoring Mask<br />

and Daily Shield to remove daily pollutants<br />

and shield from environmental aggressors.<br />

Stand up to pollution and you’ll see the<br />

difference in the colour and quality of your<br />

clients’ hair.<br />

24 | <strong>PAINT</strong>


STEP 1:<br />

MIX YOUR COLOUR AND DEVELOPER<br />

AS USUAL THEN ADD REVLON PROFESSIONAL<br />

MAGNET ANTI-POLLUTION NEUTRALISER<br />

TO THE MIXTURE<br />

STEP 2:<br />

SHAMPOO HAIR WITH REVLON<br />

PROFESSIONAL MAGNET ANTI-POLLUTION<br />

COLOUR LOCK REPAIRING SHAMPOO<br />

STEP 4:<br />

COMPLETE THE SERVICE WITH REVLON<br />

PROFESSIONAL MAGNET ANTI-POLLUTION<br />

DAILY SHIELD<br />

STEP 3:<br />

APPLY REVLON PROFESSIONAL<br />

MAGNET ANTI-POLLUTION RESTORING MASK<br />

ON TOWEL-DRIED HAIR, LEAVE ON<br />

FOR UP TO 10 MINUTES<br />

Discover how MAGNET can help to protect your colour business. Call 020 7391 7440 or visit revlonprofessional.com<br />

@revlonprofessionaluk #RevlonProfessional #MagnetRP #CreateBoldly #LiveBoldly<br />

<strong>PAINT</strong> | 25


Tracey Burnap<br />

Maria Aleksandrova<br />

Maria Aleksandrova<br />

Be limieß<br />

GET BOLD AND AIM HIGH WITHOUT COMPROMISING YOUR ETHICS OR YOUR CLIENT’S HAIR QUALITY,<br />

WITH NO LIMITS FROM ORGANIC COLOUR SYSTEMS<br />

Alyssa Housch<br />

Sarah Whitesell<br />

Tracey Burnap<br />

26 | <strong>PAINT</strong>


BOLD BRIGHTS AND PRETTY pastels have<br />

boomed over recent years (thank you<br />

Instagram!), with a new hair colour trend<br />

emerging on the regular. From gemlights to<br />

stained glass hair, there’s always a new take<br />

on a hot hue technique. But when choosing<br />

a semi-permanent hair colour brand for<br />

your salon and your clientele, it’s vital to<br />

look not just at the end results but also<br />

the ingredients and the ethical values of<br />

the brand itself. Never has the modern day<br />

consumer been more eco-conscious…<br />

Organic Colour Systems (OCS) is<br />

passionate about why it does what it does.<br />

It cares about the integrity of hair, because<br />

truly healthy hair will always give the very<br />

best results and long-lasting colour. This<br />

is why with its system a wet stretch test is<br />

performed to see what the hair is lacking.<br />

You can then prescribe a treatment before<br />

any colour is applied.<br />

Used by stylists in more than 40<br />

countries worldwide, the 12-strong No<br />

Limits Semi-Permanent colour range<br />

lives up to its name, from Black to Hot<br />

Pink to Silver Grey, and all the shades it<br />

can be pastelised down to inbetween.<br />

And for colourists, it’s great to know that<br />

the colour in the bowl is the result on the<br />

hair, a result that will last between three<br />

and 30 washes. And they’re all completely<br />

free from PPD and PTD, perfect for those<br />

with sensitivities.*<br />

Formulated using a conditioning base,<br />

hair is actually being treated while No<br />

Limits colour develops, with key natural<br />

and organic ingredients include gluten-free<br />

wheat protein to protect the hair, comfrey<br />

extract to detangle and add shine, and<br />

chamomile to condition and hydrate!<br />

And with No Limits colour arriving at your<br />

backwash in a 140ml bottle, you get two to<br />

three full head applications – wave bye-bye<br />

to single-use packaging! It’s no wonder<br />

colourists adore it…<br />

The Organic Colour<br />

Systems way<br />

● OCS believes animals should<br />

not suffer for beauty<br />

● OCS believes in maintaining the<br />

highest quality and safety standards<br />

● OCS believes in using the most<br />

natural and organic ingredients in<br />

products to make them healthier for<br />

stylists and their clients<br />

● OCS believes in making its products<br />

responsibly so as to limit the impact<br />

on the environment<br />

‘‘<br />

I love No Limits because they<br />

give you the freedom as an artist<br />

to create any colour, shade or<br />

tint desired be it natural, vibrant<br />

or pastel. And it leaves the hair in<br />

great condition!<br />

‘‘<br />

Tracey Burnap<br />

Ahavah Organic SpALON, Illinois<br />

‘‘<br />

Bright colourful hair is a fantastic<br />

way for individuals to express<br />

themselves. I love using No Limits<br />

to achieve these looks. The line<br />

gives us the freedom to mix<br />

any tone we desire, whether bright<br />

and bold or soft and pastel. The<br />

colours are true to tone, they don’t<br />

bleed when washing and I know I<br />

am keeping the hair at optimum<br />

health along the way<br />

Sarah Whitesell<br />

Organic Hair Lab, Arizona<br />

Sarah Whitesell<br />

‘‘<br />

*You must still perform a patch test<br />

Free your colour creativity – discover more about No Limits from Organic Colour Systems. Call 01590 646462 or visit organiccoloursystems.com<br />

<strong>PAINT</strong> | 27


#ColrIRL<br />

WHEN <strong>PAINT</strong> LAUNCHED, WE PROMISED TO SHARE YOUR TRANSFORMATIONS<br />

ACROSS PRINT AND DIGITAL IF YOU TAGGED YOUR WORK #COLOURIRL AND HIT UP<br />

@CREATIVEHEADMAG. SO HERE WE ARE – AWESOME COLOUR FRESH FROM OUR FEED,<br />

WITH A FEW FORMULAS TO BOOT. GET SOCIAL, AND SEE WHAT YOU CAN SHARE…<br />

@basicbleech<br />

@danielle_at_sorella, @sorella_salon_knaphill<br />

THE COLOURIST<br />

GRACE LEE<br />

THE LOOK<br />

PASTEL METALLIC<br />

“I used Schwarzkopf Professional<br />

IGORA Royal Absolute Grey Lilac<br />

to blend the natural roots and mid-<br />

lengths together,<br />

then IGORA Royal<br />

Pearlescence 11-<br />

89 for the ends. I<br />

blended using a<br />

swiping motion for<br />

a smooth melt.”<br />

THE COLOURIST<br />

DANIELLE MONTAY<br />

THE LOOK<br />

PINK BALAYAGE+<br />

“This client wanted to spice it up a little.<br />

I used Redken Shades EQ 50:50 pink<br />

and clear to give it a little pink base.<br />

Then I went over it with JOICO Colour<br />

Intensity 50:50 soft<br />

pink and orange,<br />

then a second<br />

mixture of soft<br />

pink on its own,<br />

alternating sections<br />

for different tones.”<br />

28 | <strong>PAINT</strong>


@leighanneregan, @renuhairstudio<br />

@chloeannham<br />

@ghairby_daisymckane, @rcnq<br />

THE COLOURIST<br />

LEIGHANNE REGAN<br />

THE LOOK<br />

RE: FRESH<br />

“This is for clients who are<br />

already blonde but need a<br />

little top-up to feel bright and<br />

blended. Hair health is imperative<br />

for healthy-looking blondes.<br />

RE: FRESH allows blondes to<br />

maintain lift without compromise.<br />

It’s a mixture of foiled highlights<br />

with basin balayage to add an<br />

extra pop without affecting<br />

condition. It’s gentle lifting<br />

technique and is the perfect<br />

way to keep control over lift. I<br />

used Redken Flash Lift 10 vol,<br />

Redken<br />

Shades EQ<br />

9n 9v for the<br />

root tone and<br />

Shades EQ<br />

9n and clear<br />

for the ends.”<br />

THE COLOURIST<br />

CHLOE HAMILTON<br />

THE LOOK<br />

PASTEL SILK BATH<br />

“This was on a seven-week<br />

scalp bleach regrowth. I used<br />

20g L’Oréal Professionnel Blond<br />

Studio Platinium + 60g 30 vol<br />

with L’Oréal Professionnel<br />

Smartbond Step One, developing<br />

for 50 minutes. The root shadow<br />

toner was 10g 9.11 L’Oréal<br />

Professionnel DIA Light 15g 6 vol,<br />

while the lengths and ends was<br />

20g L’Oréal Professionnel DIA<br />

Richesse .20 with 30g 9vol with<br />

L’Oréal Professionnel Smartbond<br />

Step One, developing for 12<br />

minutes then I rinsed. I then used<br />

L’Oréal Professionnel Smartbond<br />

Step Two for 10 minutes of<br />

developing, then shampooed<br />

and towel dried. For the silk<br />

bath, I used 20g Crazy Color<br />

Pinkissimo, 20g Crazy Color<br />

Hot Purple and 20g Crazy Color<br />

Lavender.<br />

I let them<br />

develop,<br />

then cold<br />

rinsed and<br />

conditioned.”<br />

THE COLOURIST<br />

DAISY MCKANE<br />

THE LOOK<br />

TANGERINE DREAM<br />

“I started with freehand balayage<br />

using Redken Flash Lift 20 vol.<br />

I then pre-toned with Shades EQ<br />

Pastel Peach 30g and one cap<br />

of Orange Kicker, and developed<br />

for 20 minutes. After drying the<br />

hair, I applied Redken City Beats<br />

Chelsea Coral and West Village<br />

Sunset in equal parts, and<br />

developed for 30 minutes.”<br />

Don’t forget to share your work<br />

with <strong>PAINT</strong>!<br />

@creativeheadmag #colourIRL<br />

<strong>PAINT</strong> | 29


IT DOESN’T HURT<br />

TO FLIRT<br />

WHETHER YOUR CLIENT IS A FIRST-TIMER OR AN EXPERIMENTER, IT TAKES JUST 10 MINUTES TO<br />

TRANSFORM THEM, WITH NEW NO STRINGS ATTACHED COLOUR FROM WELLA PROFESSIONALS<br />

THERE’S A REASON why highlights and balayage<br />

still rule the roost when it comes to colour services<br />

– clients know what to expect. They might dream<br />

of being a fiery redhead or a popping pastel shade,<br />

but at the end of the day the majority stick to<br />

what they know. But what if they didn’t? What if<br />

you could offer a simple yet stunning service that<br />

was fast, affordable and – most importantly – low<br />

on commitment? No Strings Attached Colour by<br />

Wella Professionals is a super-speedy service<br />

with just 10 minutes’ development time that<br />

conditions hair and infuses hair with colour. And<br />

with a recommended price of £49, it’s a tempting<br />

transformation that won’t break the bank… Thanks<br />

to the extensive Koleston Perfect ME+ shade<br />

range, you have an incredible colour palette of 131<br />

shades to play with and you don’t need any new<br />

tubes to start offering the service. The colour is<br />

mixed with a conditioning product to give clients<br />

maximum condition and shine for a gorgeous<br />

finish. This is the perfect cost-effective, profitable<br />

service to draw extra business out of your existing<br />

colour clients with the lastest trending shades, and<br />

encourage the colour-shy to try a fresh new look.<br />

CHOOSE from 131 shades of Koleston Perfect<br />

ME+. You and your clients have a rainbow of<br />

shades to play with.<br />

THE NO STRINGS ATTACHED COLOUR MENU<br />

TEST THE TREND<br />

Flirt with a brand-new<br />

look and the latest<br />

trending shades<br />

FIRST TIMER<br />

Upgrade your colour-shy<br />

clients to a quick, lowcommitment<br />

colour service<br />

COOL BLONDE<br />

Neutralise unwanted<br />

tones without exposing<br />

natural warmth<br />

MIX one-part Koleston Perfect ME+ with onepart<br />

Welloxon Perfect 1.9% and one-part INVIGO<br />

Post Color Treatment, Elements Conditioner or<br />

System Professional Color Save Conditioner.<br />

APPLY the mixed shade to pre-shampooed,<br />

towel-dried hair and develop for 10 minutes. You<br />

can apply at the backwash or styling station, with<br />

no need to shampoo or condition – just rinse out.<br />

REFRESH<br />

Add shine and fresh<br />

colour to faded lengths<br />

and ends after a<br />

regrowth application<br />

To learn more about this business boosting service, contact your Wella Professionals sales representative or call your local Wella Studio,<br />

London: 020 3650 4700 or Manchester: 0161 8342645. wella.com /WellaUK @wellahairuk #WellaColour #ColourFlirt<br />

30 | <strong>PAINT</strong>


ROBERT EATON, WELLA PROFESSIONALS UK AND<br />

IRELAND TECHNICAL DIRECTOR, EXPLAINS HOW THE<br />

NO STRINGS ATTACHED COLOUR SERVICE CAN HELP TO<br />

UPLIFT YOUR INCOME…<br />

I love the speed and the<br />

simplicity of No Strings<br />

Attached colour. It can fit<br />

into anyone’s column and<br />

complements the existing<br />

salon services easily. I love<br />

the way this is bringing<br />

permanent colour to life<br />

for clients who previously<br />

weren’t using colour<br />

<strong>PAINT</strong> | 31


32 | <strong>PAINT</strong>


OVERPOWERED<br />

BE BOWLED OVER BY A MIX OF CREATIVE COLOURING AND POWERFUL SHAPES FROM CASEY COLEMAN, <strong>PAINT</strong>ER AND<br />

OWNER OF CHAIR SALONS. WITH REFERENCES FROM ’70S AND ’80S WITH A MODERN TWIST, THIS COLLECTION TAKES<br />

COMMERCIAL TECHNIQUES SUCH AS COLOUR BLEEDING AND BLOCKING AND GIVES THEM A FRESH EDITORIAL FLAVOUR<br />

PHOTOGRAPHY BY LEL BURNETT<br />

<strong>PAINT</strong> | 33


34 | <strong>PAINT</strong>


HAIR Casey Coleman. MAKE-UP Chris Howells. STYLING Jamie Russell<br />

<strong>PAINT</strong> | 35


Curing!<br />

Reesh!<br />

SAY WHAT<br />

YOU SEE<br />

FOR YEARS COLOUR MENUS HAVE TALKED TECHNICAL JARGON TO A CLIENT AUDIENCE WHO DON’T ALWAYS<br />

UNDERSTAND WHAT A T-SECTION IS. THESE SALONS HAVE TAKEN A LESSON IN LANGUAGE AND MODERNISED THEIR<br />

COLOUR MENUS TO ENCOURAGE MORE CLIENTS TO PLAY WITH SHADES. ARE YOU SPEAKING THE RIGHT LANGUAGE?<br />

Sun-kißed!<br />

Colr p!<br />

2019<br />

GINA CONWAY<br />

Gina Conway Aveda Salons & Spas<br />

We didn’t revamp our menu so much as<br />

extend our offering. We wanted to offer<br />

guests who were interested in having<br />

colour the option to ‘have a try’ at a lower<br />

price point before taking the plunge, so we<br />

introduced our Express Menu. We felt there<br />

was a whole generation of people who just<br />

needed a little nudge towards using our<br />

services and discovering Aveda.<br />

Our main colour requests are tints and<br />

highlights which can be an investment both<br />

in time and money, so we felt that a ‘taster’<br />

menu would be a great addition to our<br />

colour offering. We also have guests who<br />

visit us just for haircuts and were keen to<br />

introduce them gently to Aveda colour.<br />

The express services are both affordable<br />

and speedy. The Colour Pop allows guests<br />

to have a bit of fun with their colour in<br />

either a prominent or a conservative<br />

location. Feature Foils and Root Refresh<br />

offer a great introduction to classic colour<br />

options adding interest and dimension.<br />

This menu introduces a new element to<br />

our colour business to a younger clientele,<br />

looking for a quick colour fix that won’t<br />

break the bank. Our guests have embraced<br />

the new colour options, adding on a Colour<br />

Pop or Feature Foils to their highlights or<br />

tints. The lower price point is attracting<br />

new guests to the salon, many of whom are<br />

converted after they visit!<br />

36 | <strong>PAINT</strong>


COLIN MCANDREW<br />

Medusa, Edinburgh<br />

As 46 per cent of our clients are having<br />

a technical service of some kind, getting<br />

colour right is vital for our business.<br />

But recently, with so many new products<br />

launching and a new approach to training<br />

within the team, what we offered had<br />

grown so varied and sophisticated, we<br />

were concerned about communicating it to<br />

clients. We had to find a way for our team<br />

to express clearly and succinctly the depth<br />

of our technical services. Clients were<br />

overwhelmed by choice and many had no<br />

idea what each entailed or how long it took.<br />

Our team is highly skilled, but we<br />

recognise it was being left to them to try<br />

to summarise everything while the client<br />

WATCH COLIN ONLINE AT<br />

CREATIVEHEADMAG.COM/TV<br />

was in the chair. There was just too much to<br />

communicate. So, in partnership with Wella<br />

Professionals, we invested in a new menu<br />

that is more of a consultation brochure.<br />

This menu is picture-led but more than<br />

just showing images of colour it lays out<br />

specifics about techniques, estimating the<br />

time so clients can plan for the service and<br />

recognise the level of input required by the<br />

colourist and therefore, vitally, appreciate<br />

the cost. It’s crucial to client satisfaction<br />

that they understand as much about their<br />

transformation as possible ahead of the<br />

actual service. Since the brochure was<br />

introduced last year, colour services have<br />

increased by an average of six per cent.<br />

AKIN KONIZI<br />

HOB Salons<br />

The team created a new colour menu<br />

this year as a solution to what we felt was<br />

needed to support both colourists and<br />

clients in achieving the perfect colour<br />

consultation. We often find that clients<br />

struggle to understand the different types<br />

of colour service on offer, and to accurately<br />

explain the shade and result they’re looking<br />

for, they can be confused about what<br />

colours need what maintenance, and why,<br />

for example, some services will cost more<br />

to upkeep than others!<br />

Our menu clearly sets out the costs<br />

and upkeep requirements of each service<br />

in plain English, as well as a completely<br />

transparent honest account of the pros and<br />

cons of each one. We’re not suggesting<br />

that the menu could ever replace a<br />

colourist’s knowledge and expert advice,<br />

it’s simply a tool to help the colourist<br />

guide the client through the decisionmaking<br />

process with the aid of some visual<br />

steers. Each service description includes<br />

unretouched pictures of real salon clients –<br />

what it really looks like.<br />

Clients have given us great feedback<br />

on the menu and have come out of their<br />

consultations feeling more informed about<br />

the different options. Colourists have<br />

found it easier to start conversations about<br />

aftercare and treatments as the menu acts<br />

as a prompt and they now have relevant<br />

images within easy reach to show the<br />

different results from different services.<br />

We’re looking forward to updating it next<br />

year and making it even better.<br />

<strong>PAINT</strong> | 37


Keeping it Blonde<br />

KATIE HALE<br />

Charles Worthington Salons<br />

We wanted to keep the colour menu<br />

up-to-date so new techniques such as<br />

Foilayage and Llumi Lights were added,<br />

as it’s important to stay ahead on all<br />

the latest trends. Transparency and<br />

simplicity are key to this menu to avoid<br />

clients being overwhelmed by all the<br />

different names given to techniques, and<br />

to give the client a better understanding<br />

what each look entails.<br />

The blonde menu shows six main<br />

colour looks, making it easier for clients<br />

to decide which result they want. Each<br />

look is given a realistic brief on the<br />

maintenance required of their chosen<br />

technique. Clients are intrigued by<br />

this new menu and it’s a great tool<br />

for any colourist to bring out during<br />

a consultation. They find it easy to<br />

understand and the visuals give a better<br />

idea of the results each technique gives.<br />

Bebe Lights<br />

Blonde Bronde<br />

JODY BROOKS<br />

Haus Of Brooks<br />

Social media has led to guests having more<br />

inspiration at their fingertips than ever<br />

before and their hair desires are imagebased,<br />

not technique-based.<br />

Old-style price lists did not allow for<br />

creativity and were often confusing. Clients<br />

have a picture in their mind or on their phone<br />

of what they wanted but no knowledge<br />

of the technique required to achieve it.<br />

Frequently this would lead to them booking<br />

a service based on price, not results.<br />

Services are all-inclusive and fixed price,<br />

avoiding surprises at the desk. The key is to<br />

make it about a look provided by a highlyskilled<br />

professional, not a set of highlights<br />

or roots. We created a new service menu<br />

reducing our colour services to just four –<br />

Colour Renew, Bespoke Colour, Advanced<br />

Bespoke and Freehand Bespoke.<br />

Services are time-based with an<br />

allocation of stock to each service and<br />

colourists attend to only one guest<br />

at a time. The menu was designed to<br />

communicate to guests in a way that<br />

was more about their hair wants, needs<br />

and desires. The descriptions are more<br />

personality rather that technique-based,<br />

and show the time it will take.<br />

We work with evo and evo fabuloso pro,<br />

which allows us to make every guest their<br />

own personalised colour conditioner that<br />

matches their colour. The business has<br />

benefited in many ways; the team is not<br />

rushed and we’ve seen an increase in retail<br />

and guest satisfaction.<br />

Blonde Blonde<br />

Colr renew<br />

Foilayage<br />

38 | <strong>PAINT</strong><br />

Llumi Lights<br />

Before<br />

After


The seasal colr menu<br />

Cobella Contour<br />

3D Blonde<br />

Cobella Contour<br />

Amplify Me<br />

Amplify Me<br />

3D Blonde<br />

JORDANNA COBELLA<br />

Cobella Hair<br />

Ensuring services are appealing, current<br />

and client-friendly is a priority. For decades,<br />

the same techniques such as highlights,<br />

balayage and regrowth have been the only<br />

services offered, this is no longer enough.<br />

Hair colour services must be tailored to<br />

each individual client’s desires and needs.<br />

There are endless methods for tailoring a<br />

colour service but it’s time to educate our<br />

clients on what’s available. Rather than<br />

opting for a ‘technique’ such as balayage,<br />

clients should be given the choice to select<br />

the end result. Researching this made me<br />

wonder if our colour menu reflected our<br />

craftmanship and its bespoke nature.<br />

After a year of research, I launched our<br />

first ever Cobella Colour Menu, with three<br />

bespoke colouring services designed to<br />

sell the client the end result rather than the<br />

method. Each service is presented as a<br />

moodboard featuring colour palettes and<br />

lifestyle images to help the client connect<br />

and visualise their end result. We are selling<br />

a seasonal colour service that is influenced<br />

by the latest trends, colour and design.<br />

This service appeals to both regular and<br />

new clients who are anxious to book colour<br />

services and have little idea on where to<br />

start, what to ask for or what they want.<br />

Alongside a full colour consultation, these<br />

services provide clients with advice on<br />

how to best wear their new hair colour,<br />

featured around complementary fashion<br />

and make-up ideas. For our S/S19 season,<br />

we introduced the following:<br />

Amplify Me – a thickening service ideal<br />

for bob to lob-length hair. It creates a multitonal<br />

effect giving the illusion of thicker,<br />

fuller hair. The technique creates soft hues<br />

with dark tones on the top layers of hair<br />

with lighter tones underneath for a natural<br />

take on reverse-balayage.<br />

Cobella Contour – this service is for the<br />

colour virgin. It’s a flattering, face-framing<br />

technique that illuminates the hair. Rather<br />

than committing to a full balayage, clients<br />

can opt for sun-kissed hues deliberately<br />

placed to enhance the client’s features.<br />

3D Blonde – Existing blonde clients can<br />

explore colour with a playful palette, using<br />

the law of ‘opposites attract’. The palette<br />

is a juxtaposition of cool and warm tones<br />

creating a personalised hint of drama that<br />

is the perfect complement to skin tones.<br />

It can be adapted to create either a loud<br />

contrast or a subtle finish.<br />

Having the moodboards displayed on the<br />

salon floor with swatches of colours is our<br />

way of marrying fashion, design, make-up<br />

and colour worlds into everyday hair. It also<br />

creates a talking point in-salon for colour,<br />

fashion and style advice and contributes<br />

to the unique salon experience. Clients feel<br />

it’s an easier way of visualising colour and<br />

allows for a more tailored service.<br />

Home colouring is now less of a threat<br />

and giving colour advice using the menu<br />

and moodboards elevates the artistry<br />

involved in colouring. I’m now hard at work<br />

devising our next menu!<br />

SEE JORDANNA TALK COLOUR AND MORE ON CREATIVE HEAD VIDEO!<br />

CREATIVEHEADMAG.COM/TV<br />

<strong>PAINT</strong> | 39


Joanne O’Neill<br />

Skyler London<br />

It’s Science<br />

Skyler London<br />

It’s Science<br />

It’s Science<br />

40 | <strong>PAINT</strong>


Skyler London<br />

ONE AND ONLY<br />

Joanne O’Neill<br />

WOULD YOU RISK THE REST OF YOUR SERVICES, AND YOUR CLIENTELE, TO CONCENTRATE ONLY ON COLOUR?<br />

<strong>PAINT</strong> SPEAKS TO SALONS WHERE COLOUR COMES FIRST… AND SECOND… AND THIRD…<br />

WE OFTEN THINK THAT clients want choice,<br />

but can that lead to too much of a good<br />

thing? While some salons are trying to<br />

offer everything in a one-stop shop, others<br />

are carefully selecting their services and<br />

positioning themselves as specialists in the<br />

ever-growing field of colour.<br />

Skyler London was the first colour-only<br />

salon to open in the UK and the team’s<br />

mission was to create expert colour work<br />

that would inspire both the visitors and<br />

the staff. “Our sole focus is on colour. This<br />

means our team can simplify the way our<br />

guests see colour and how we consult with<br />

them on their needs,” explains Lloyd Court,<br />

colour director at Skyler London.<br />

Colouring services and consultations<br />

underpin everything the salon offers;<br />

clients can examine their new hues under<br />

different lights in the 360-degree reveal<br />

zone, relax in the luxury backwash area<br />

complete with fully reclining beds during<br />

lengthy processes, and even opt to dry their<br />

own hair to keep costs down.<br />

Joanne O’Neill, owner of Joanne O’Neill<br />

Hairdressing in Belfast, was advised to stop<br />

doing blow-drys and found a bespoke colour<br />

focus would suit both her health and her<br />

business. “I decided to change the service<br />

menu because I had repetitive strain injury<br />

in my shoulder and elbow,” she reveals. “The<br />

doctor advised me to stop work for a while,<br />

but I could not contemplate that idea as I<br />

love working! Luckily Wella Professionals<br />

had introduced Couture Colour and I loved<br />

the concept of personalised colour and<br />

consultation. I wanted my services to be<br />

ever-changing and more fashion led.”<br />

Gemma Amura only opened her salon, It’s<br />

Science, in Swansea in February this year,<br />

but already has made colour her forte with<br />

more than 80 per cent of guests visiting for<br />

colour. Having invested in a 10ft-long colour<br />

bar, she ensures that her guests feel safe in<br />

the hands of an specialist. “As soon as you<br />

open the door, you are met by our colour<br />

bar,” she explains. “We have no closed-off<br />

area for mixing – everything is formulated<br />

in front of the client. There’s also a huge<br />

blackboard at the side of the bar where we<br />

write down every client’s formulation. These<br />

are backed up in our database, but because<br />

the client can see the numbers, they feel<br />

part of the equation.”<br />

It’s a bold move to make colour the<br />

centrepiece of your salon, but these leaps<br />

of faith have paid off immensely. “I was told<br />

Skyler London<br />

I would lose my bread and butter clients,<br />

and that it would be bad for business. But<br />

it was the right thing to do,” says Joanne.<br />

“I have a bit less stress on my shoulder and<br />

arms. My regular clients are colour clients<br />

who are more open to change, and we get to<br />

concentrate on an expert service. The salon<br />

is reinvigorated!”<br />

Gemma Amura agrees, saying the<br />

unique approach to colouring has had a<br />

positive response: “Our salon is both a<br />

hair experience and a colour education<br />

experience – I often talk through ideas such<br />

as dominant pigments and use images to<br />

demonstrate. When we opened our doors I<br />

wasn’t sure how it would be received, but it’s<br />

a gamble that has totally paid off.”<br />

And Skyler London has successfully<br />

carved out a niche. “Our guests absolutely<br />

love having a place solely dedicated to<br />

colour,” says Lloyd. “They know we are<br />

a dedicated team and create an open<br />

dialogue, offering them the knowledge to<br />

help maintain their colour at home. From the<br />

pricing to booking an online appointment<br />

or consultation, they know at all times what<br />

they’re coming in and paying for prior to<br />

coming in, so there are no surprise charges.”<br />

With one common goal, the Skyler<br />

London team is streamlined, meaning<br />

business is booming. “By only specialising in<br />

colour, our team is more time-efficient and<br />

focused on giving our guests gorgeous hair<br />

colour every time,” says Lloyd. “Our systems<br />

have been tested and we’ve found that a<br />

number of guests could be in and out of the<br />

salon in about an hour. This is far quicker<br />

than traditional salons – it maximises<br />

appointment times, minimises waiting times<br />

and increases our booking rate.”<br />

<strong>PAINT</strong> | 41


Colr<br />

crec<br />

CONQUER<br />

YOUR FEAR<br />

IT’S THE REQUEST THAT MAKES EVERY TECHNICIAN ANXIOUS – COLOUR CORRECTIONS. FACING UNKNOWN LAYERS<br />

OF COLOUR, UNABLE TO TRUST ANYTHING BUT YOUR OWN KNOWLEDGE TO SAVE YOU FROM DISASTER…<br />

<strong>PAINT</strong> INVESTIGATES HOW TO OVERCOME YOUR FEARS<br />

@andpinks<br />

Images: Instagram<br />

BEFORE<br />

AFTER<br />

BEFORE<br />

Whether it’s shocking transformation attempts from pitch black<br />

to icy blonde or more subtle adjustments of mismatched tones,<br />

colour correction can be a complete minefield. Often you’re<br />

working on hair long-past its ideal quality, navigating multiple<br />

brands (and box dyes) – and that’s if your client is being totally<br />

frank with you…<br />

“The problem is challenging clients who expect the same result<br />

they see on social media in just one visit to the salon,” says Gary<br />

Taylor, owner of Edward & Co in Brighouse. “They often try to create<br />

a look at home, but when it doesn’t work out they come to the<br />

salon and expect us to correct it with one visit.”<br />

Jason Hogan, based at Josh Wood Colour in London, also<br />

places blame on distorted home-colour adverts. “With the<br />

production that goes into the advertising and marketing of athome<br />

colours, it’s easy for consumers to be misled, leading to<br />

major mishaps,” he says.<br />

For James Taylor at Moose House of Hair in Market Harborough,<br />

it’s the social media side-by-side comparisons that give him<br />

headaches. “A lot of images are edited or are not transparent<br />

enough at explaining the process, time and cost of these<br />

transformations,” he explains. “They only show the beginning and<br />

the end without any explanation of the journey.”<br />

So, how should you break the news to clients and best equip<br />

yourself for any tears and tantrums that follow? By being scientific<br />

about it and utilising the data you have. Dylan Brittain, international<br />

artistic director at Rainbow Room International and Schwarzkopf<br />

Professional UK ambassador, insists on running strand tests,<br />

as much for your client as for you to be the most confident.<br />

“It’s important to test the strength, porosity, metallic salts and<br />

elasticity, and be happy with the results to all of these tests prior<br />

to conducting any colour correction,” Dylan says. “You should also<br />

share these results with your client before starting.”<br />

<strong>PAINT</strong>ER Jayson Gray, aka Karbon Kyd, likes to play detective<br />

as well: “I always make it my mission to find out who produced<br />

the box dye in question and go from there,” he explains. “That<br />

makes it easier to link it the professional brands and work out its<br />

42 | <strong>PAINT</strong>


composition... et voilà, it takes out some of the guess work.”<br />

Anne Veck, founder of her eponymous salon chain and a Revlon<br />

Professional ambassador, insists on a full written consultation that<br />

the client has to sign, stating that they understand the implication of<br />

the work that’s about to be undertaken. “You need to be aware of any<br />

previous services, what their homecare regime is, any medications<br />

they are on, their use of heated appliances, everything,” she adds.<br />

You also need to stress the importance of honesty. “If you feel<br />

like clients do not understand certain aspects of the colour<br />

correction then be honest and tell them,” says Lloyd Court, colour<br />

director at Skyler London. “You want to make sure both you and<br />

your guest are comfortable.”<br />

You’ll need to set aside an ample amount of time, from<br />

consultation and testing through to the time you give for the<br />

appointments. “But don’t make any promises you can’t keep,” adds<br />

Tom Smith, colour director at Billi Currie and evo international<br />

creative team member. “I never take other bookings while working<br />

love going on courses. Second, if you work in a salon, don’t be shy<br />

to ask your team if you are unsure about something; it’s good to be<br />

vocal about what scares you about colour correction because then<br />

you can start to learn from others.”<br />

Colour corrections aren’t anything to be fearful of, urges Michelle<br />

Marshall, owner of Michelle Marshall Salon in Cardiff. “The best<br />

way to build up confidence is to practice, practice, practice,” she<br />

insists. “We do far more colour corrections than we think every day<br />

– neutralising or adding warmth, adding depth or lightening up… and<br />

that’s just when we are topping up a root retouch!”<br />

When it comes down to it, facing a colour correction boils down<br />

to five key points, as explained by Steph Peckmore, colour manager<br />

at Bad Apple Hair Group: “Make the condition of their hair as big a<br />

priority as the results they are looking to achieve; go back to basics;<br />

remember the science; be confident in your technical expertise and<br />

true to what you believe; and the results will speak for themselves.”<br />

Amen to that!<br />

@chairsalons<br />

@lloydcourthair<br />

AFTER<br />

BEFORE<br />

AFTER<br />

on a colour correction appointment. It’s important to charge<br />

appropriately and for it to be 100 per cent of your focus.”<br />

However, he never turns away a correction case as he believes<br />

there is always something that can be done. “In the worse cases<br />

this might only be a series of Olaplex treatments to prepare the hair<br />

before future colouring, but this can be an opportunity for you to<br />

gain the trust of the client and begin educating them on what will be<br />

required to help them reach their hair goals,” he adds.<br />

Educating your client and getting them involved also helps to buy<br />

you that all-important breathing room, without worrying about what<br />

they might write about you online afterwards. “Even if you’re telling<br />

them something they don’t want to hear, their expectations become<br />

more realistic, allowing you to play it safe!” says <strong>PAINT</strong>ER Casey<br />

Coleman, owner of CHAIR Salons.<br />

Andria Kaisharis, colour director at Fowler35, suggests finding<br />

help from other sources, too: “If you’re not confident, book yourself<br />

on a colour correction course immediately. These are designed to<br />

give confidence. Even though I’ve got 15 years of experience I still<br />

HELP! COLOUR<br />

CORRECTION EDUCATION<br />

COLOR ER<br />

This Redken course covers dramatic makeovers to fixing<br />

box dyes gone rogue. After this you’ll be equipped to deal<br />

with just about anything.<br />

18 to 19 October, London<br />

lorealaccess.com/uk<br />

CORRECTIVE COLOUR<br />

This TIGI course brings a simplified approach to salon corrective<br />

colour work. You’ll learn how to perform a corrective hair<br />

assessment, client consultation and achieve great results.<br />

18 November, London<br />

tigiprofessional.com<br />

<strong>PAINT</strong> | 43


Rip it up and<br />

start again<br />

AT THE ANNUAL COLOR ZOOM UK FINAL, A GOLDWELL<br />

AMBASSADOR TAKES TO THE STAGE TO PRESENT A<br />

HUE-PACKED SHOW. THIS YEAR, SEVERAL ARTISTS<br />

COLLABORATED ON A COLOUR EXTRAVAGANZA,<br />

USING THE COLOR ZOOM ’19 TREND REMIX AS A<br />

JUMPING-OFF POINT. THAT THEME IS A BLEND<br />

OF BOLD COLOURS, SHARP CONTOURS AND<br />

STRONG CONTRASTS, INSPIRED BY POP<br />

ART AND GRAPHIC MINIMALISM TO<br />

CREATE AN OPTICAL POP EFFECT… AND<br />

USING THE NEW ELUMEN PLAY RANGE.<br />

<strong>PAINT</strong> SPOKE TO A FEW OF THEM TO<br />

FIND OUT MORE<br />

Beverly C M BE<br />

“It was a blast! It’s such a positive<br />

vibe and so much fun. All of us<br />

Goldwell ambassadors get on<br />

so well and help each other<br />

backstage. It shows that we are<br />

all in the same boat – working<br />

towards the Goldwell goal. There<br />

is a real professional respect for<br />

each other which makes it such<br />

an easy and enjoyable day.”<br />

Jamie Benny<br />

“We were asked to create our<br />

own looks using new Elumen<br />

PLAY. We prepped our models<br />

together but hadn’t spoken to<br />

each other before that day so<br />

our ideas were very different,<br />

which really showed the<br />

colour’s versatility. Learning<br />

how different teams approach<br />

styling was brilliant to see.”<br />

44 | <strong>PAINT</strong>


Lisa Whiteman<br />

“Backstage prep can be a<br />

strange environment for<br />

stylists working in close<br />

proximity with each other,<br />

but we got on very well.<br />

Just before the models<br />

went on stage all of us were<br />

buzzing as we’d all worked<br />

hard, and when all the<br />

models were lined up, the<br />

expertise shone through.”<br />

Neil Barn<br />

“The colours were very vivid and<br />

really made an impact. The styling<br />

was spectacular too, everything<br />

just pulled together and fitted<br />

well – it was such a smooth show.<br />

We have all worked together<br />

many times and I love watching<br />

how others work and always take<br />

inspiration from my peers.<br />

I especially love watching Beverly<br />

C working on her creations!”<br />

It’s very much about team<br />

spirit, it was lovely to catch<br />

up backstage. This year’s UK<br />

final had a real sense of fun,<br />

with contrasting hair colour<br />

and clashing fashion. We all<br />

chose different shades and<br />

placements for colour and<br />

chatted about how much<br />

we love Elumen PLAY!”<br />

Shane Bennett<br />

<strong>PAINT</strong> | 45


Paintb<br />

The latest launches and products to<br />

boost the contents of your colour kit<br />

A colour palette of 10 super-bright and intense<br />

direct dyes and a clear, staino by evo fab pro is<br />

fully intermixable for customised, long-lasting<br />

bold colour and shine.<br />

In-salon service<br />

evohair.com<br />

The Majirel GLOW collection from L’Oréal<br />

Professionnel is its first translucent permanent<br />

hair colour, perfect for both a colour refresh or for<br />

colour cautious clients looking to try a new hue.<br />

In-salon service<br />

lorealprofessionnel.co.uk<br />

Clients are demanding a beautiful bespoke<br />

blonde; try TIGI’s Copyright Colour True<br />

Light Freestyle Blonder to let the light in.<br />

In-salon service<br />

tigiprofessional.com<br />

Full Spectrum Vibrants Semi-Permanent<br />

Treatment Hair Colour from Aveda is 95<br />

per cent naturally derived. Use it alone for<br />

intense vibrant results or blend together to<br />

create customised shades.<br />

In-salon service<br />

aveda.co.uk<br />

Regular use of the ColorMotion+ line-up from<br />

Wella Professionals improves the quality<br />

of coloured hair by providing protection for<br />

up to eight weeks, giving vibrant shine and<br />

strengthening the hair structure.<br />

RRP from £14.90<br />

wella.com<br />

“Elumen PLAY is just<br />

what we needed. True to<br />

tone, they fade fab and<br />

they’re lovely to work<br />

into the hair!”<br />

Casey Coleman<br />

CHAIR Salons and <strong>PAINT</strong>ER<br />

The iconic colour has been updated,<br />

joined by bright semi-permanent Elumen<br />

PLAY and the new care line-up. Everything<br />

is Elumenated!<br />

In-salon service; Care RRP from £13<br />

goldwell.co.uk<br />

LumiShine YouthLock is JOICO’s first collageninfused<br />

permanent colour, delivering plumping<br />

hydration to revitalise hair with bounce, body,<br />

and softness while offering 100 per cent grey<br />

coverage.<br />

In-salon service<br />

joicoeurope.com<br />

46 | <strong>PAINT</strong>


BLONDME Bond Enforcing Premium<br />

Clay Lightener is a soft-to-solid formula that<br />

cleverly creates an outer shell, keeping the<br />

lightener moist on the inside, while the outer shell<br />

protects uncoloured hair from product transfer.<br />

Perfect for balayage…<br />

In-salon service<br />

schwarzkopfpro.com<br />

Taking its colour shade offering to more than 80<br />

hues, the three new colours Dusty Pink, Coral<br />

and Autumn Foilage are now available from Great<br />

Lengths in GL Tapes and classic bonds.<br />

In-salon service<br />

greatlengthshair.co.uk<br />

IdHAIR Gloss semi-permanent colour system<br />

can be used for toning, colour correction, postbleach,<br />

gloss effects, correcting base colour and<br />

as a colour refresher – and all are vegan and free<br />

from ammonia, parabens and PPD.<br />

In-salon service<br />

idhairuk.com<br />

Say hello to the New Naturals, the new 10-strong<br />

shade range from the color XG by Paul Mitchell.<br />

It keeps clients looking fresh without stepping<br />

out of their colour comfort zone.<br />

In-salon service<br />

salon-success.co.uk<br />

Mindful clients looking for vegan,<br />

gluten-free natural colour?<br />

New ASP Kitoko Botanical Colour is<br />

87 to 100 per cent organic depending<br />

on the shade, with natural dyes<br />

including henna, cassia and turmeric.<br />

There’s a Primer Shampoo too to prep<br />

a blank canvas.<br />

In-salon service<br />

asphair.com<br />

Keep colour<br />

popping and<br />

your client’s<br />

conscience clear<br />

with infuse My.<br />

Colour shampoos,<br />

rich with glossing<br />

pigment. There<br />

are also versions<br />

you can tailor<br />

in-salon for<br />

your clients!<br />

RRP £15.95<br />

my-haircare.com<br />

Defend your client’s colour with MAGNET, the<br />

pollution shield for vibrant hair colour from<br />

Revlon Professional. MAGNET Anti-Pollution<br />

Neutralizer stops the negative effects of metals<br />

during colour services, and works with any brand.<br />

In-salon service; RRP from £17<br />

revlonprofessional.com<br />

Keep high level blondes as cool as ice<br />

this Autumn as Redken Shades EQ<br />

unveils new Level 10 toners – 010VV<br />

Lavender Ice and 010N Delicate Natural.<br />

In-salon service<br />

redken.co.uk<br />

No Limits Semi-Permanent Colours from Organic<br />

Colour Systems last between three and 30<br />

washes, are completely free from PPD and PTD<br />

and bottles give you two to three applications.<br />

Brilliant all round…<br />

In-salon service<br />

organiccoloursystems.com<br />

<strong>PAINT</strong> | 47


Art schl<br />

ALFAPARF Milano<br />

Seamless Colour<br />

This is a full-day course designed<br />

to create beautiful blends and<br />

colour combinations incorporated<br />

into a seamless result for<br />

colourists who have at least one<br />

year’s experience. The focus is on<br />

balayage, seamless root blending<br />

and shine bands.<br />

4 November, Bangor, NI<br />

academy@xperthair.ie<br />

xpertpro.ie<br />

ASP Affinage Salon<br />

Professional<br />

Freehand Colour & Contouring<br />

Want to find out the secrets of<br />

the perfect personalised colour?<br />

This course looks at face shape,<br />

hair fall and client’s lifestyle, taking<br />

you through the correct product<br />

selection and placement to suit<br />

your client’s needs.<br />

28 October, Romsey<br />

01794 527111<br />

asphair.com<br />

Aveda<br />

Kinetic Colour: Vivids<br />

Inspired by Ian Michael Black,<br />

Aveda global artistic director for<br />

hair colour, this course reveals<br />

his creative process for creating<br />

kinetic colour with Pure Pigments<br />

and shares his insider tips for<br />

pushing tones to the extremes.<br />

4 November,<br />

Aveda London Academy<br />

Colour education across the nation – get your brush and apron ready!<br />

0370 4286382<br />

avedapurepro.co.uk<br />

evo<br />

Creative Placement –<br />

Fundamental Staino Techniques<br />

Creative genius is a lifestyle... are<br />

you ready to take your creativity<br />

with evo staino to the next level?<br />

This colour technique class will<br />

take you on a journey and awaken<br />

your inner genius from its slumber,<br />

so you can slay commercial<br />

techniques on the salon floor.<br />

6 to 7 October,<br />

King’s Canary Salon, London<br />

education@evohair.com<br />

evohair.com<br />

Goldwell<br />

Balayage Ombre Fusion<br />

Looking for new techniques, ideas<br />

and inspiration? Want to perfect<br />

your balayage? This one-day<br />

seminar shares quick and easy<br />

techniques to help grow your<br />

colour confidence.<br />

13 November, London<br />

020 3540 1200<br />

goldwell.co.uk/education<br />

IdHAIR<br />

Id Advanced Theory<br />

Delve deeper into the world of<br />

IdHAIR, covering ‘6 To Go’ and<br />

how to use it in your formulation<br />

process to achieve the perfect<br />

result every time, as well as<br />

deal with remaining pigments<br />

in the lightening and colour<br />

correction process.<br />

11 November, Trade Hair<br />

Supplies, Gateshead<br />

0191 482 6340<br />

idhairuk.com<br />

JOICO<br />

Lumishine Colour Essentials<br />

This morning session will provide<br />

a thorough understanding of<br />

the new JOICO Lumishine Color<br />

range. This includes hair structure,<br />

the colour wheel, peroxide choice,<br />

achieving the correct target<br />

shade, formulating and advanced<br />

colour correction.<br />

30 October, Alan Howard Leeds<br />

01253 628008<br />

alanhoward.co.uk<br />

L’Oréal Professionnel<br />

Colour Keys 1<br />

Learn the principles of how<br />

colour works on the hair, taking<br />

into consideration the levels<br />

of lightness and how L’Oréal<br />

Professionnel products and their<br />

reflect families achieve beautiful<br />

results at a foundation level.<br />

18 November, Charlie Miller<br />

Academy, Edinburgh<br />

coursesuk@loreal.com<br />

lorealaccess.com/uk<br />

milk_shake<br />

Rescue Remedies<br />

This is for any qualified stylist with<br />

at least two years of experience<br />

on the salon floor and is designed<br />

to resolve a range of colour<br />

correction problems that are<br />

regularly seen in the salon.<br />

11 November, PHAB, Exeter<br />

01392 365177<br />

milkshakehaircare.co.uk<br />

Organic Colour<br />

Systems<br />

Blondes Workshop<br />

A workshop that teaches you<br />

how to use the High Lift Series,<br />

Naturlite Lightening powder and<br />

toners to achieve gorgeous clean<br />

blondes. Start the day learning<br />

the theory behind blonde biology<br />

and then create your own beautiful<br />

blonde looks.<br />

21 October, London<br />

01590 646462<br />

organiccoloursystems.com<br />

Paul Mitchell<br />

Colour Edit<br />

This course helps you to deliver<br />

Insta-worthy hair! Following the<br />

colour, the on-hand consultants<br />

will help you achieve the perfect<br />

image to post…<br />

21 October, Aylesbury<br />

0845 6590011<br />

salon-success.co.uk/education<br />

Redken<br />

Game of Blondes<br />

Blonde remains the most popular<br />

colour in the country, which is why<br />

it’s so vital for salons to create<br />

48 | <strong>PAINT</strong>


Goldwell<br />

L’Oréal Colour Trophy Grand Final 2019<br />

bespoke, on-trend results to keep<br />

both their clients and colourists<br />

excited. Get the techniques,<br />

formulas and insights to up your<br />

blonde game.<br />

12 to 13 October, London<br />

coursesuk@loreal.com<br />

lorealaccess.com/uk<br />

Revlon Professional<br />

Prism Part 2 with Shaun Hall –<br />

Mark Leeson Team<br />

Upgrade, strengthen and perfect<br />

creative colouring and cutting<br />

on fashion-inspired progressive<br />

looks that can then be diluted and<br />

filtered to everyday salon work.<br />

9 October, Westrow House<br />

Academy, Leeds<br />

020 7391 7440<br />

revlonprofessional.com<br />

Salon Services<br />

Sally Express Colour<br />

Correct & Restore<br />

This interactive workshop will<br />

show you how to maximise<br />

your earning potential by<br />

understanding and building<br />

confidence in resolving colour<br />

problems in a hassle-free way.<br />

17 October, Andover<br />

0330 1231907<br />

salon-services.com<br />

Schwarzkopf<br />

Professional<br />

Colour Decoded<br />

Want to go beyond your usual<br />

colour techniques and learn how<br />

to create individual, personalised<br />

blends for your clients? This<br />

course with Dylan Brittain will<br />

help you to deepen your colour<br />

palette and learn new mixes.<br />

4 November, Peter Marcus,<br />

Manchester<br />

020 7724 7931<br />

skpevents.co.uk/ASKeducation<br />

TIGI<br />

Corrective colour<br />

Gain the confidence to tackle<br />

any corrective colour service<br />

and understand how to simplify<br />

the approach to dealing with<br />

corrective situations with simple<br />

and effective lightening and prepigmented<br />

techniques using TIGI’s<br />

hair colours versatile portfolio.<br />

18 November, London<br />

020 7228 5999<br />

tigiprofessional.com/education<br />

Wella Professionals<br />

Colour Genius<br />

New for 2019, this advanced<br />

course is an opportunity to push<br />

your creativity and expand your<br />

skillset, exploring the latest salon<br />

trends, effective placement and<br />

the art of the consultation.<br />

25 to 26 November, Manchester<br />

0161 8342645<br />

wella.co.uk/<br />

education<br />

Let <strong>PAINT</strong>ER Sophia Hilton<br />

help you deal with clients’<br />

Unrealistic Expectations!<br />

25 November. Book at<br />

notanotheracademy.com<br />

STAGE STARS<br />

This is the platform to change your<br />

career – ready for the challenge?<br />

The Coterie Pop-Up<br />

WHEN 14 October<br />

WHERE Liverpool<br />

Our exclusive networking club<br />

offers a unique chance to mix<br />

with peers and hear from the<br />

biggest names in hairdressing<br />

and fashion – at this Merseyside<br />

event you’ll hear from A-list<br />

colourist, Nicola Clarke.<br />

creativeheadmag.com/eventnews/the-coterie<br />

Goldwell Color Zoom<br />

OPENS January<br />

Fashion meets stunning hair<br />

artistry at Color Zoom, with<br />

looks based on the new Color<br />

Zoom Collection designed by<br />

the global winners of the Color<br />

Zoom Challenge and two of<br />

Goldwell’s international artists.<br />

goldwell.co.uk<br />

L’Oréal Colour Trophy<br />

OPENS January<br />

Share your colour addiction with<br />

this iconic colour competition,<br />

which celebrates its 65th<br />

birthday in 2020! The Regional<br />

Semi-Finals cross the UK before<br />

the party ends in style in London!<br />

lorealcolourtrophy.com<br />

Aveda MASTERJAM<br />

WHEN 25 to 26 February<br />

WHERE Tokyo, Japan<br />

Aveda heads to Japan for<br />

Masterjam Toyko, a two-day<br />

celebration that showcases the<br />

latest international trends and<br />

techniques and pulls in artists<br />

from around the world. And with<br />

Tokyo the home of the 2020<br />

Olympics, we’re expecting<br />

some gold-level inspiration at<br />

the shows from names such<br />

as Antoinette Beenders and<br />

Ian Michael Black.<br />

avedapurepro.co.uk<br />

Wella TrendVision<br />

Award, Creative<br />

Retreat Experience<br />

WHEN 14 to 15 March<br />

WHERE Seville, Spain<br />

This event brings together the<br />

global winners of Trend Vision,<br />

and we’ll have an eye on the<br />

Color Artist of the Year victors<br />

as they work to earn more<br />

trophies. The 2020 competition<br />

opens in February.<br />

wella.co.uk/trendvision<br />

Most Wanted and<br />

The It List Awards<br />

OPENS March<br />

The very best hairdressers will<br />

be competing for the hottest<br />

trophies in town. Keep an eye on<br />

the Colour Expert category!<br />

creativeheadmag.com/<br />

mostwanted<br />

<strong>PAINT</strong> | 49


OPINION<br />

GOT TO<br />

BE REAL<br />

INSTAGRAM HELPS FUEL SALON COLOUR<br />

TRANSFORMATIONS – BUT THOMAS HILLS,<br />

DIRECTOR OF TH1 HAIR, BELIEVES SOCIAL MEDIA<br />

IS CONSUMING OUR INDUSTRY AND IT’S TIME TO<br />

GO BACK TO BEING OUR AUTHENTIC SELVES<br />

Instagram – love it or loathe it, it’s literally changed the way we see<br />

the world and, in my opinion, not always for the better. We have to<br />

be careful that social media doesn’t fully consume us.<br />

Authenticity is a word (or hashtag) you see so much<br />

these days, but are we all being our true, authentic<br />

business selves online? And are our clients seeing a<br />

reflection of your business in its authentic form?<br />

I say this as someone who loves our industry inside<br />

out. I’m obsessed about hair and mad about colour;<br />

creating and innovating is in my blood. But what’s<br />

hard for us as an industry is to be true to ourselves,<br />

striking a balance between inspiring people while<br />

remaining transparent about what can and can’t be<br />

achieved, what’s real and what’s Insta-real, so that our<br />

clients continue to trust in our ability as technicians –<br />

rather than magicians!<br />

While filters can make the ordinary appear to be<br />

extraordinary online, it’s our job to reflect an authentic<br />

online world where the salon floor reaches directly to<br />

your clients’ phone screens. It’s great for your clients to see what<br />

you’re capable of in your collections, or on shoots and shows. But<br />

it’s so important that they also know what you can create in real<br />

life – in real time.<br />

There’s no industry standard in terms of what is being portrayed<br />

as achievable or realistic on Instagram, which means we’re having<br />

to manage our clients’ expectations to avoid the disappointment<br />

of what can and can’t be achieved in the chair. Choose the right<br />

filter and, hey presto, your client might look better than your<br />

competitor online… but did they really, in real life?<br />

While it’s important to acknowledge all that social media has<br />

done for our industry, I long for the day that an even playing field<br />

lies before us with #nofilter. I’ll be fully focusing on the perception<br />

of my business from the inside out, rather than from the outside in.<br />

Have you got an opinion to share? Let us know @creativeheadmag and we’ll start a conversation<br />

50 | <strong>PAINT</strong>


LIVERPOOL<br />

7-10PM, MONDAY 14 OCTOBER<br />

LIVERPOOL, WE’RE COMING FOR YOU… IN A COTERIE FIRST, WE’RE BRINGING<br />

THE INSIDE SCOOP FROM SET, SESSION AND SALON RIGHT TO YOUR DOORSTEP!<br />

NICOLA CLARKE<br />

She’s colourist to famous faces such as Kate Moss<br />

and Kate Winslet and launched her own super-cool<br />

London salon with John Frieda<br />

NICK IRWIN<br />

From styling shows and shoots all over the world to<br />

ongoing collaborations with photographer Rankin,<br />

Nick has one impressive session CV<br />

PADDY MCDOUGALL<br />

The former It List It Guy splits his time between salon<br />

work at Rainbow Room International and session<br />

work – his credits include Louis Vuitton and Marni<br />

CLUB<br />

creativeheadmag.com/club<br />

SINGLE TICKETS £25. GROUP (FIVE TICKETS) £100<br />

CLUB MEMBERS PAY JUST £15!<br />

BUY ONLINE creativeheadmag.com/thecoterie<br />

OR CALL 01434 610416<br />

Includes canapés on arrival, drinks all evening and a gift from BaByliss PRO

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