PAINT A/W19

Loca,
loca, loca
WHERE YOU ARE IN THE COUNTRY CAN HAVE A DRASTIC EFFECT ON THE OUTCOME OF YOUR
COLOUR WORK THANKS TO THE NEGATIVE EFFECTS OF HARD WATER AND AIR POLLUTION.
LEVEL THE PLAYING FIELD WITH REVLON PROFESSIONAL’S MAGNET RANGE
FROM EXTINCTION REBELLION to climate
change reports, recycling concerns to
water contamination, the state of our
planet is hitting the news on a daily basis.
You should be clued up on the latest
issues that could impact your clients’ hair,
including the effect on their hair colour.
If you think London is the only city in the
UK which is choking under the effects of
too much air pollution, you’d be wrong –
more than 40 towns and cities in the UK
have reached, or exceeded, air pollution
limits set by the World Health Organization.
Thirty UK towns and cities, including
seemingly idyllic areas of the country such
as York and Royal Leamington Spa, have
all exceeded the limit of 10 micrograms
per cubic metre. The likes of Oxford and
Brighton are already pushing at that limit
too, with more cities likely to follow.
Your postcode can also affect your
colour work in another big way due to water
quality. In areas of hard water there is a high
concentration of mineral salts that cause
lime. This lime then deposits on the hair
while you’re rinsing and washing, leaving
hair dull and rough to the touch. Hard water
areas cover huge amounts of the UK,
stretching from the south coast of England
up to Edinburgh.
Lead the fight for cleaner hair and
protected colour with the MAGNET
collection from Revlon Professional.
MAGNET is designed to enhance and
clarify your colour results, while also
improving the overall quality of hair.
The innovative Polluplex System
technology fights back against pollution’s
daily damage, both in the salon-exclusive
products and through at-home care.
PAINT | 23