PAINT A/W19

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20 | <strong>PAINT</strong>
WANNA PLAY WITH US? A NEW GENERATION OF ELUMEN FROM GOLDWELL FOR A NEW GENERATION OF CREATIVE COLOURISTS. IT’S PLAY TIME! WITH THE NEXT generation of colourists comes a new era of Elumen. A different direct dye system for stunningly different results. A different creative inspiration that encourages you to trust in your own genius. Follow your instinct; you decide what works. This is a new way to create colour… *Up to 100 per cent. **NN@6 and NN@8 offer up to 100 per cent natural grey coverage. ***Up to 100 per cent, depending on hair structure and intensity of colour. ****Prolongs the durability of Elumen colour by up to 12 washes compared with conventional care products. ELUMEN The original. Long lasting. Made to stay. With 32 shades from natural to bold you can mix and match, while also covering grey.* Don’t forget the five hard-working support products in the range to prep hair, thicken texture, lock in tones, clean stains and reduce colour. There are new pastel shades and, for the first time, there are two natural shades to allow you to cover grey hair with direct dyes.** Bashful Rose Blush Coral Sunny Yellow Juicy Orange ELUMEN PLAY The new kid on the block. Semi-permanent and oh so versatile. Made to fade (but fabulously so) with 13 shades, you can mix and match. Let them fade on tone, then repeat. Or not – with new Eraser, you can remove the colour up to 100 per cent then Play again.*** From sunny yellow to bashful rose; just colour, rinse, fade, repeat… colour, rinse, fade, repeat… Fiery Red Hot Pink Need some inspiration, a refresher or a confidence boost? Check out the Goldwell Education Plus YouTube channel! ELUMEN CARE The next generation of colour care. Made to perfectly match colour and look after it beautifully, including two in-salon exclusive treatments and four take home heroes to boost your retail, clients can keep the brilliance, nourish their hair and help improve their hair structure.**** Perfect for Elumen, to maintain that long-lasting colour… yet also a match for Elumen Play, to support that true tone fade. Group hug! Want to be an Elumenator? To discover new Elumen Play, call 0330 1239530, visit goldwell.co.uk and follow @goldwelluk on #ELUMEN #ELUMENPLAY #COLORDIFFERENT Mysterious Violet Ocean Blue Tropical Green Jet Black Cool Mint Sweet Lavender <strong>PAINT</strong> | 21
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PAINT A/W19

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