PAINT A/W19
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Keeping it Blonde<br />
KATIE HALE<br />
Charles Worthington Salons<br />
We wanted to keep the colour menu<br />
up-to-date so new techniques such as<br />
Foilayage and Llumi Lights were added,<br />
as it’s important to stay ahead on all<br />
the latest trends. Transparency and<br />
simplicity are key to this menu to avoid<br />
clients being overwhelmed by all the<br />
different names given to techniques, and<br />
to give the client a better understanding<br />
what each look entails.<br />
The blonde menu shows six main<br />
colour looks, making it easier for clients<br />
to decide which result they want. Each<br />
look is given a realistic brief on the<br />
maintenance required of their chosen<br />
technique. Clients are intrigued by<br />
this new menu and it’s a great tool<br />
for any colourist to bring out during<br />
a consultation. They find it easy to<br />
understand and the visuals give a better<br />
idea of the results each technique gives.<br />
Bebe Lights<br />
Blonde Bronde<br />
JODY BROOKS<br />
Haus Of Brooks<br />
Social media has led to guests having more<br />
inspiration at their fingertips than ever<br />
before and their hair desires are imagebased,<br />
not technique-based.<br />
Old-style price lists did not allow for<br />
creativity and were often confusing. Clients<br />
have a picture in their mind or on their phone<br />
of what they wanted but no knowledge<br />
of the technique required to achieve it.<br />
Frequently this would lead to them booking<br />
a service based on price, not results.<br />
Services are all-inclusive and fixed price,<br />
avoiding surprises at the desk. The key is to<br />
make it about a look provided by a highlyskilled<br />
professional, not a set of highlights<br />
or roots. We created a new service menu<br />
reducing our colour services to just four –<br />
Colour Renew, Bespoke Colour, Advanced<br />
Bespoke and Freehand Bespoke.<br />
Services are time-based with an<br />
allocation of stock to each service and<br />
colourists attend to only one guest<br />
at a time. The menu was designed to<br />
communicate to guests in a way that<br />
was more about their hair wants, needs<br />
and desires. The descriptions are more<br />
personality rather that technique-based,<br />
and show the time it will take.<br />
We work with evo and evo fabuloso pro,<br />
which allows us to make every guest their<br />
own personalised colour conditioner that<br />
matches their colour. The business has<br />
benefited in many ways; the team is not<br />
rushed and we’ve seen an increase in retail<br />
and guest satisfaction.<br />
Blonde Blonde<br />
Colr renew<br />
Foilayage<br />
38 | <strong>PAINT</strong><br />
Llumi Lights<br />
Before<br />
After
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