PAINT A/W19

Curing!
Reesh!
SAY WHAT
YOU SEE
FOR YEARS COLOUR MENUS HAVE TALKED TECHNICAL JARGON TO A CLIENT AUDIENCE WHO DON’T ALWAYS
UNDERSTAND WHAT A T-SECTION IS. THESE SALONS HAVE TAKEN A LESSON IN LANGUAGE AND MODERNISED THEIR
COLOUR MENUS TO ENCOURAGE MORE CLIENTS TO PLAY WITH SHADES. ARE YOU SPEAKING THE RIGHT LANGUAGE?
Sun-kißed!
Colr p!
2019
GINA CONWAY
Gina Conway Aveda Salons & Spas
We didn’t revamp our menu so much as
extend our offering. We wanted to offer
guests who were interested in having
colour the option to ‘have a try’ at a lower
price point before taking the plunge, so we
introduced our Express Menu. We felt there
was a whole generation of people who just
needed a little nudge towards using our
services and discovering Aveda.
Our main colour requests are tints and
highlights which can be an investment both
in time and money, so we felt that a ‘taster’
menu would be a great addition to our
colour offering. We also have guests who
visit us just for haircuts and were keen to
introduce them gently to Aveda colour.
The express services are both affordable
and speedy. The Colour Pop allows guests
to have a bit of fun with their colour in
either a prominent or a conservative
location. Feature Foils and Root Refresh
offer a great introduction to classic colour
options adding interest and dimension.
This menu introduces a new element to
our colour business to a younger clientele,
looking for a quick colour fix that won’t
break the bank. Our guests have embraced
the new colour options, adding on a Colour
Pop or Feature Foils to their highlights or
tints. The lower price point is attracting
new guests to the salon, many of whom are
converted after they visit!
36 | PAINT