PAINT A/W19

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A radical idea YOU DON’T HAVE TO SIT BACK AND SIMPLY ACCEPT THE NEGATIVE EFFECTS OF POLLUTION ON YOUR WORK. TAKE A STANCE WITH REVLON PROFESSIONAL MAGNET AIR POLLUTION CAN directly affect the outcome of your daily colour work by depositing on the hair surface and damaging the cuticle. During the colouring process, deposits from air pollution react with the hydrogen peroxide and other ingredients to create free radicals. Global warming is something else to be wary of, and in more than just the way it’s damaging the planet. Excessive sun radiation degrades hair colour and damages the hair protein structure, inducing premature hair aging. We hear about free radicals all the time but underestimate the damage they can cause – these highly reactive molecules damage hair’s inner structure, breaking essential hair keratin bonds and leaving hair weaker and much more fragile. And, to add insult to injury, they also interfere with colour performance. Free radicals give imprecise, unreliable colour results that appear less vibrant and shiny. Shields up ● MAGNET’s clever technology works on five levels, combining to create a shield to protect hair from the negative effects of air pollution, UV and water damage ● Chelating agents neutralise and remove metallic and mineral particles from hair ● Keratin reinforcers protect and repair hair’s molecular structure ● Polluplex System is a natural DiO derivative complex that forms a protective layer over the hair and blocks pollution ● Moringa seed extract helps to naturally inhibit free-radical formation, strengthen hair fibre and avoid particle deposits ● Arginine, a natural amino acid, contains antioxidative properties to protect and repair hair structure Air pollution and hard water are issues no matter where you are in the country. By introducing a line of products to create a stable base for hair, you can ensure your colour work is as effective as possible. The revolutionary Pollution Neutralizer kicks things off at the backwash, negating the effects of metallic deposits and fighting free radical formation. The Color Lock Repairing Shampoo provides back-up, reducing the effects of poor water build up and helping hair structure to recover. Equip your clients with the ammunition they need to continue the fight at home, with the Micellar Cleanser, Restoring Mask and Daily Shield to remove daily pollutants and shield from environmental aggressors. Stand up to pollution and you’ll see the difference in the colour and quality of your clients’ hair. 24 | <strong>PAINT</strong>
STEP 1: MIX YOUR COLOUR AND DEVELOPER AS USUAL THEN ADD REVLON PROFESSIONAL MAGNET ANTI-POLLUTION NEUTRALISER TO THE MIXTURE STEP 2: SHAMPOO HAIR WITH REVLON PROFESSIONAL MAGNET ANTI-POLLUTION COLOUR LOCK REPAIRING SHAMPOO STEP 4: COMPLETE THE SERVICE WITH REVLON PROFESSIONAL MAGNET ANTI-POLLUTION DAILY SHIELD STEP 3: APPLY REVLON PROFESSIONAL MAGNET ANTI-POLLUTION RESTORING MASK ON TOWEL-DRIED HAIR, LEAVE ON FOR UP TO 10 MINUTES Discover how MAGNET can help to protect your colour business. Call 020 7391 7440 or visit revlonprofessional.com @revlonprofessionaluk #RevlonProfessional #MagnetRP #CreateBoldly #LiveBoldly <strong>PAINT</strong> | 25
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