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YouthSight eBook - Banking on the next generation

Gen Z's attitudes to money and how you should react

Gen Z's attitudes to money and how you should react

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Gen Z are savvy with where <strong>the</strong>y<br />

spend <strong>the</strong>ir m<strong>on</strong>ey – but how do<br />

<strong>the</strong>y access it?<br />

Gen Z are rejecting traditi<strong>on</strong>al m<strong>on</strong>ey<br />

management for refreshing digital alternatives<br />

We’re living in an increasingly cashless society – where c<strong>on</strong>tactless payments mean that<br />

m<strong>on</strong>ey is digital, ra<strong>the</strong>r than physical.<br />

Services like PayPal and Apple Pay allow young people to spend digitally and feel<br />

secure in doing so – more recently not-for-profit organisati<strong>on</strong>s such as The Big Issue<br />

have even g<strong>on</strong>e cashless al<strong>on</strong>g with charities such as Oxfam, Barnardos and NCSPCC.<br />

70%<br />

of Gen Z have made in-app payments in <strong>the</strong> past year,<br />

whe<strong>the</strong>r it be <strong>on</strong> a payment app such as Google Pay or Apple<br />

Pay or <strong>on</strong> a retailer’s app, more than any o<strong>the</strong>r generati<strong>on</strong><br />

23%<br />

of Gen Z predicts physical cards will so<strong>on</strong> be obsolete as<br />

opposed to just 6% of <strong>the</strong> over 55s.<br />

Source: U.S Mobile App Report 2017

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