YouthSight eBook - Banking on the next generation
Gen Z's attitudes to money and how you should react
Gen Z's attitudes to money and how you should react
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Gen Z are savvy with where <strong>the</strong>y<br />
spend <strong>the</strong>ir m<strong>on</strong>ey – but how do<br />
<strong>the</strong>y access it?<br />
Gen Z are rejecting traditi<strong>on</strong>al m<strong>on</strong>ey<br />
management for refreshing digital alternatives<br />
We’re living in an increasingly cashless society – where c<strong>on</strong>tactless payments mean that<br />
m<strong>on</strong>ey is digital, ra<strong>the</strong>r than physical.<br />
Services like PayPal and Apple Pay allow young people to spend digitally and feel<br />
secure in doing so – more recently not-for-profit organisati<strong>on</strong>s such as The Big Issue<br />
have even g<strong>on</strong>e cashless al<strong>on</strong>g with charities such as Oxfam, Barnardos and NCSPCC.<br />
70%<br />
of Gen Z have made in-app payments in <strong>the</strong> past year,<br />
whe<strong>the</strong>r it be <strong>on</strong> a payment app such as Google Pay or Apple<br />
Pay or <strong>on</strong> a retailer’s app, more than any o<strong>the</strong>r generati<strong>on</strong><br />
23%<br />
of Gen Z predicts physical cards will so<strong>on</strong> be obsolete as<br />
opposed to just 6% of <strong>the</strong> over 55s.<br />
Source: U.S Mobile App Report 2017