YouthSight eBook - Banking on the next generation
Gen Z's attitudes to money and how you should react
Gen Z's attitudes to money and how you should react
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Showing you understand Gen Z’s<br />
values and attitudes towards m<strong>on</strong>ey<br />
is certainly likely to result in repeat<br />
purchase.<br />
However, repeat purchase is not <strong>the</strong><br />
same as loyalty – Gen Z are savvy<br />
enough to find cheaper alternatives.<br />
If it’s brand loyalty that you<br />
want to build, you need Gen Z<br />
to love your brand. You can find<br />
<str<strong>on</strong>g>YouthSight</str<strong>on</strong>g>’s take <strong>on</strong> brand love<br />
and how to cultivate it here.
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