YouthSight eBook - Banking on the next generation
Gen Z's attitudes to money and how you should react
Gen Z's attitudes to money and how you should react
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Gen Z have busy lives –<br />
make it easy for <strong>the</strong>m to remain loyal<br />
04 Seamless<br />
Starbucks has <strong>the</strong> most regularly used loyalty<br />
rewards app (48%) am<strong>on</strong>g a list of major<br />
restaurant chains. Why is <strong>the</strong> app so popular?<br />
The answer is seamless digital integrati<strong>on</strong>.<br />
In order to earn loyalty points (or stars, in <strong>the</strong>ir<br />
case), customers must order or pay with <strong>the</strong><br />
Starbucks app – something that is very familiar<br />
to Gen Z and part of <strong>the</strong>ir every day lives.<br />
This makes claiming and using rewards an<br />
automatic, seamless process.<br />
Source: The Manifest
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