YouthSight eBook - Banking on the next generation
Gen Z's attitudes to money and how you should react
Gen Z's attitudes to money and how you should react
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Taking a <strong>on</strong>e-size-fits-all approach to rewards is<br />
unlikely to be successful<br />
Young people have flexibility in many o<strong>the</strong>r aspects of <strong>the</strong>ir lives,<br />
and <strong>the</strong> way <strong>the</strong>y spend <strong>the</strong>ir m<strong>on</strong>ey should be no excepti<strong>on</strong>.<br />
01 Flexible<br />
Take Sephora for example, who<br />
offer a range of different opti<strong>on</strong>s for<br />
how customers can use <strong>the</strong>ir points.<br />
Sephora offers customers more<br />
than just a transacti<strong>on</strong>al rewards<br />
program – you d<strong>on</strong>’t just get to use<br />
points <strong>on</strong> products, you can also<br />
develop your beauty skills! Instore<br />
beauty services such as free beauty<br />
classes are part of <strong>the</strong>ir loyalty<br />
programme aside from actual<br />
products.
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