YouthSight eBook - Banking on the next generation

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1 Gen Z’s cautious attitude towards money 4
Gen Z in the UK are living in a time of uncertainty With the UK due to leave the EU and the future becoming much more uncertain for Gen Z, the backdrop to their lives is one of political, social and financial instability. Gen Z grew up in the post 2008 crash period – a time of austerity and less-than-optimistic prospects for the future. More recently, the housing crisis and worries over job prospects have increased uncertainty about their future and specifically their finances. 69% feel their future prospects will change for the worse by leaving the EU 65% of Gen Z are worried about committing to any major financial decisions at this point 5 Source: <strong>YouthSight</strong> State of the Youth Nation Y1.5 Feb 2019 (N=1028), A_Y20_3 December 2018 (N=1030)
Page 1 and 2: eBook Bank
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Page 7 and 8: Long term goals mostly drive Gen Z
Page 9 and 10: What young people are spending thei
Page 11 and 12: 2 The young and the cashless
Page 13 and 14: Gen Z are savvy with where they spe
Page 15 and 16: Source: Finder Digital banks are fu
Page 17 and 18: There is a stereotype that cryptocu
Page 19 and 20: 3 How to align with Gen Z’s evolv
Page 21 and 22: Taking a one-size-fits-all approach
Page 23 and 24: Gen Z aren’t spending on big flas
Page 25 and 26: Reward doesn’t have to be monetar
Page 27 and 28: Showing you understand Gen Z’s va

YouthSight eBook - Banking on the next generation

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