YouthSight eBook - Banking on the next generation

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Why should you care what young people spend their money on? It’s easy to think that young people don’t want to spend their money on big purchases such as a house or car because it takes too long... …However instant gratification isn’t the reason why young people are spending on smaller, easy access items… Mini status symbols deliver cultural currency and are obtainable Status is being redefined by young people – for older generations having a big house and a luxury car symbolise status, however because young people can’t afford these things, they turn to mini status symbols instead. These are things like going to quirky food places, festivals, branded experiences or keeping up with the latest fashion. Status for young people is far less extravagant. 10
2 The young and the cashless
Page 1 and 2: eBook Bank
Page 3 and 4: In this eBook we w
Page 5 and 6: Gen Z in the UK are living in a tim
Page 7 and 8: Long term goals mostly drive Gen Z
Page 9: What young people are spending thei
Page 13 and 14: Gen Z are savvy with where they spe
Page 15 and 16: Source: Finder Digital banks are fu
Page 17 and 18: There is a stereotype that cryptocu
Page 19 and 20: 3 How to align with Gen Z’s evolv
Page 21 and 22: Taking a one-size-fits-all approach
Page 23 and 24: Gen Z aren’t spending on big flas
Page 25 and 26: Reward doesn’t have to be monetar
Page 27 and 28: Showing you understand Gen Z’s va

YouthSight eBook - Banking on the next generation

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