YouthSight eBook - Banking on the next generation
Gen Z's attitudes to money and how you should react
Gen Z's attitudes to money and how you should react
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Source: <str<strong>on</strong>g>YouthSight</str<strong>on</strong>g> (May 2019)<br />
Help young people out by acknowledging<br />
when <strong>the</strong>y decide to spend <strong>the</strong>ir hard-earned<br />
m<strong>on</strong>ey with you.<br />
Offer <strong>the</strong>m little extras (rewards) al<strong>on</strong>g <strong>the</strong><br />
way that are…<br />
Flexible<br />
01 02<br />
Relevant<br />
Little and often<br />
03 04<br />
Seamless<br />
N<strong>on</strong>-m<strong>on</strong>etary!<br />
05 Advocative<br />
06<br />
If I'm buying things often from <strong>the</strong> same<br />
place, I'd like to be rewarded for being loyal.<br />
13-15 year old
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