YouthSight eBook - Banking on the next generation
Gen Z's attitudes to money and how you should react
Gen Z's attitudes to money and how you should react
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The <str<strong>on</strong>g>YouthSight</str<strong>on</strong>g> Take<br />
Our clients frequently ask us how <strong>the</strong> future generati<strong>on</strong> of<br />
c<strong>on</strong>sumers are currently using and managing <strong>the</strong>ir m<strong>on</strong>ey, and<br />
what this will look like in <strong>the</strong> future.<br />
Through this <str<strong>on</strong>g>eBook</str<strong>on</strong>g> we uncover how Gen Z – <strong>the</strong> generati<strong>on</strong> of<br />
young people born from 1995 <strong>on</strong>wards – are actually smarter<br />
and savvier with <strong>the</strong>ir m<strong>on</strong>ey than <strong>the</strong>y are often given credit<br />
for.<br />
They want to access <strong>the</strong>ir m<strong>on</strong>ey digitally and informally,<br />
which a new breed of cutting-edge businesses understand.<br />
M<strong>on</strong>ey must integrate seamlessly into young people’s lives and<br />
speak <strong>the</strong>ir language.<br />
Getting this right can be challenging. To keep up-to-date <strong>on</strong><br />
<strong>the</strong> evolving attitudes and preferences of your youth audience,<br />
get in touch to see how our State of <strong>the</strong> Youth Nati<strong>on</strong> tracker<br />
can help.
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