YouthSight eBook - Banking on the next generation
Gen Z's attitudes to money and how you should react
Gen Z's attitudes to money and how you should react
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Reward doesn’t have to be m<strong>on</strong>etary. Can you<br />
align to Gen Z’s values and encourage <strong>the</strong>m to<br />
pass <strong>the</strong> reward <strong>on</strong> instead?<br />
05<br />
N<strong>on</strong>m<strong>on</strong>etary<br />
Gen Z are a very passi<strong>on</strong>ate and aware generati<strong>on</strong> – <strong>the</strong>y have many c<strong>on</strong>cerns about <strong>the</strong> future of <strong>the</strong> world with<br />
<strong>the</strong> most important political issue being <strong>the</strong> envir<strong>on</strong>ment stated by 49%, as well as healthcare – particularly<br />
mental health – and equality.<br />
Toms are a shoe brand,<br />
renowned for its One for<br />
One approach, in which <strong>the</strong><br />
brand d<strong>on</strong>ates a pair of<br />
shoes to a child in need for<br />
each pair of shoes<br />
purchased.<br />
WEEWOOD, a watch brand, understands Gen Z’s c<strong>on</strong>cerns about<br />
<strong>the</strong> future of <strong>the</strong> planet.<br />
They plant a tree for every watch<br />
purchased and have planted<br />
442.246 trees across <strong>the</strong> globe so<br />
far since <strong>the</strong> programme began in<br />
2010.<br />
As a result, spending <strong>on</strong> fashi<strong>on</strong> – a seemingly unethical act – rewards Gen Z by making <strong>the</strong>m feel like <strong>the</strong>y are doing good for<br />
<strong>the</strong> world.<br />
Source: <str<strong>on</strong>g>YouthSight</str<strong>on</strong>g> State of <strong>the</strong> Youth Nati<strong>on</strong> A_H10 June 2019 (N=1034)
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