YouthSight eBook - Banking on the next generation
Gen Z's attitudes to money and how you should react
Gen Z's attitudes to money and how you should react
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Gen Z aren’t spending <strong>on</strong> big flashy items and<br />
<strong>the</strong>refore d<strong>on</strong>’t expect extravagant rewards - a<br />
little goes a l<strong>on</strong>g way!<br />
03 Little and<br />
often<br />
Superdrug’s loyalty card lets customers spend as little as 100<br />
points, which is £1, <strong>on</strong> <strong>the</strong>ir purchase at <strong>the</strong> till. £1 off may not<br />
sound like an exciting rewards, but to Gen Z who are m<strong>on</strong>eyc<strong>on</strong>scious,<br />
a little goes a l<strong>on</strong>g way.<br />
Customers can even pay partly with points and partly with cash<br />
- this means <strong>the</strong>y d<strong>on</strong>’t have to wait too l<strong>on</strong>g before <strong>the</strong>y start<br />
seeing <strong>the</strong> savings.<br />
66%<br />
Of <strong>the</strong> 13-15yr olds we surveyed would prefer regular, smaller offers<br />
compared to less frequent, bigger offers.<br />
Source: <str<strong>on</strong>g>YouthSight</str<strong>on</strong>g> (May 2019)
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