YouthSight eBook - Banking on the next generation
Gen Z's attitudes to money and how you should react
Gen Z's attitudes to money and how you should react
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Gen Z in <strong>the</strong> UK are living in a time of uncertainty<br />
With <strong>the</strong> UK due to leave <strong>the</strong> EU and <strong>the</strong> future becoming much more uncertain for Gen Z, <strong>the</strong> backdrop to <strong>the</strong>ir lives is<br />
<strong>on</strong>e of political, social and financial instability.<br />
Gen Z grew up in <strong>the</strong> post 2008 crash period – a time of austerity and less-than-optimistic prospects for <strong>the</strong> future.<br />
More recently, <strong>the</strong> housing crisis and worries over job prospects have increased uncertainty about <strong>the</strong>ir future and<br />
specifically <strong>the</strong>ir finances.<br />
69%<br />
feel <strong>the</strong>ir future prospects will change for<br />
<strong>the</strong> worse by leaving <strong>the</strong> EU<br />
65%<br />
of Gen Z are worried about committing to<br />
any major financial decisi<strong>on</strong>s at this point<br />
5<br />
Source: <str<strong>on</strong>g>YouthSight</str<strong>on</strong>g> State of <strong>the</strong> Youth Nati<strong>on</strong> Y1.5 Feb 2019 (N=1028), A_Y20_3 December 2018 (N=1030)
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