Beauty Turkey January 2020

92 Beauty Güzellik
Largest Exhibition in the Industry
Receives the Ministry’s Support
Kozmetik Sektörünün En Büyük
Fuarı’na Bakanlık Desteği
The cosmetics industry, which records significant growth in
Turkey every passing year, gradually increases its contribution
to the national economy. While the cosmetics industry grew
by 26 percent in the first 9 months of 2019, the market size
expectation reached TRY 14 billion at the end of 2019. In
parallel with the growth in the industry, BeautyEurasia, which
sets more ambitious goals each year, attracts attention with its
increasing number of exhibitors and business volume. Beauty
Eurasia, which was the first cosmetics and beauty exhibition
supported by T.R. Ministry of Trade last year, has become the
only exhibition that receives the support for the year 2020 as
well. Last year, the 15th edition of BeautyEurasia generated a
business volume of 420 million euros for its exhibitors.
16th Beauty Eurasia will be organized by Hyve Group, which
brings together thousands of foreign investors with domestic
business partners via the exhibitions it organizes each year for
the locomotive industries of the Turkish economy, on June 18-
20, 2020 and it received the support of T.R. Ministry of Trade.
Supporting the exhibitions of an international character, the
Ministry of Trade decided to continue to support the exhibition
in 2020 as well. With this decision of the T.R. Ministry of Trade,
which started to provide support for the beauty and cosmetics
industry for the first time last year, BeautyEurasia has maintained
its position as the first and only cosmetics and beauty exhibition
benefiting from 50 percent support. 16th International
Cosmetics, Beauty, Hair Exhibition, BeautyEurasia continues to
offer its exhibitors the opportunity to meet international buyers
and industry experts, exhibit their products to the masses, and
supply new business partnerships in 2020 as in the past 15 years.
The exhibition, which already has reached a participation rate of
65 percent, hosted 374 exhibitors from 36 countries and 11,786
professional visitors from 130 countries in 2019.
Business Volume of 420 million Euros in the 15th Year Sharing
Türkiye’de her yıl önemli büyüme kaydeden kozmetik sektörü,
ülke ekonomisine katkısını giderek artırıyor. Kozmetik sektörü
2019’un ilk 9 ayında yüzde 26 büyürken, 2019 sonunda
pazar büyüklüğü beklentisi 14 milyar TL’ye ulaştı. Sektördeki
gelişmeye paralel olarak her yıl iddiasını büyüten BeautyEurasia
Fuarı, artan katılımcı sayısı ve oluşturduğu iş hacmiyle dikkat
çekiyor. Geçtiğimiz yıl kozmetik ve güzellik fuarı olarak T.C
Ticaret Bakanlığı tarafından ilk kez destek kapsamına alınan
BeautyEurasia2020 yılı için de destek alan tek kozmetik
ve güzellik fuarı oldu. Geçtiğimiz yıl 15’incisi düzenlenen
BeautyEurasia, katılımcıları için 420 milyon Euro’luk iş hacmi
sağlamıştı.
Türkiye ekonomisinin taşıyıcı sektörleri için düzenlediği
fuarlar ile her yıl binlerce yabancı yatırımcıyı yerli iş ortakları
ile bir araya getiren Hyve Group’un 18-20 Haziran 2020’de
düzenleyeceği 16. BeautyEurasia Fuarı için T.C. Ticaret