EPICURE Early Spring 2020

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SPRING STYLE
fashion guide
In this new decade, throwaway trends are
becoming increasingly passé, and we are all
looking for clothes that will have a lasting
impact, forming a part of a capsule wardrobe.
The spring/summer 2020 catwalks were notably
more commercial than usual, with a focus on
classic, long-lasting legacy buys rather than
whimsical and artistic creations - goodbye
impracticality, hello wearable pieces that deliver
season after season.
'Realistic' seems to be the overarching theme.
Another buzzword for spring 2020 fashion is
'wearability'—a word not usually associated with
fashion and one we are usually loathe to use to
describe clothes, given it is their basic function!
But you'll see pieces that tick lots of boxes, some
that can combine trends and transcend seasons.
The headlining trends will all seamlessly
transition into many of our wardrobes and stay
there for the foreseeable future. One of the most
in-demand items for spring, for example, is a
simple blue Oxford button-down shirt, along
with bodysuits, little black dresses and relaxed
suiting.
"Keep it simple but never boring," is how Moda
Operandi's Lisa Aiken sums up the tone of this
sensible season. "The large majority of the runway
collections have been incredibly wearable, the
brands have showcased the ultimate wardrobing
heroes in a new and interesting way: the suit, the
Bermuda short, the white shirt, the tank top…"
says Elizabeth von der Goltz, Global Buying
Director at Net-a-Porter.
Behind this desire for more timeless pieces is the
topic that's now at the top of the agenda of every
fashion office in the world: sustainability.
The world was rocked last year amidst
the news that Burberry burns millions of
pounds worth of clothes at the end of each
season to limit market saturation or low
selling points - the fashion industry is a
carbon nightmare, but designers are waking
up. There's no doubt sustainability will
have a significant impact on how trends are
shaped over the next decade.
Heather Gramston, BrownsFashion's
Buying Manager, said what is particularly
notable for 2020 is how new talent is
responding to these challenges, finding
new ways to produce and create clothes:
"I think the innovation coming out of
the new wave of talent look to creating
sustainable collections. Designers like
Ancuta Sarca, Mariah Esa and Duran
Lantink are all creating something
incredibly unique and pushing the
conversation on conscious dressing forward."
We've also begun to see the blurring of the
lines between seasons - they are much less
defined than they used to be —the spring
summer 2020 collections make a case for
building a capsule that you can layer and
adapt twelve months a year. In fact, you were
as likely to see coats and partywear as you
were swimwear on the runways for these
collections, which is reflective of the how
we no longer buy something to wear for one
season only.
Putting the trend for Bermuda shorts
aside, because, we just aren't ready for that,
we've collected some of our favourite look
inspirations for the coming season. ..
EPICURE | Early Spring 2020 47
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