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Runway S/S20

The original Runway magazine

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KOOKY CUTTER

PRADA

IT’S OFFICIAL: le geek, c’est chic. Haute nerds

aren’t joiners – they’re delightfully idiosyncratic

outliers – but if they were, Prada is the cult they’d

join. Eternally kooky, brimming with nostalgia

and always addled with irreverence, it’s the brand

that celebrates the individual. And this season

more than ever, Miuccia Prada’s directive was

about honing your personal style to reduce

throwaway fashion. The result was a joyfully

eclectic mélange of textures (think cheesecloth,

macramé and velvet) and colours (there were

strong nods to the ’70s in the retro palette of

browns, blues and tangerines). Over on hair,

Guido for Redken was also celebrating the

individual. “There’s a hint of strangeness to the

look which is classic Prada. I added sideburns to

each model to add a little boyishness,” he said.

“There’s a touch of uniformity while still allowing

each model’s personality to shine.”

Image courtesy of James Cochrane

10 SPRING/SUMMER 2020

RUNWAY

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