Runway S/S20

TRENDS
Sharon Wauchob
Christopher Kane
Daniel Pascal Tanner at On|Off
WET WET WET
RELUCTANT TO DIVE into a wet-look trend? Come on in,
the water’s fine! Better than fine if this season’s hydrophilic
looks are anything to go by. From damp (see the Kingston
University MA show by Electric’s Mark Woolley for L’Oréal
Professionnel), to drenched, there wasn’t a dry follicle in the
house. Take global Redken creative director Guido’s sexily
saturated look at Versace. “It’s meant to feel like you just got out
of the shower,” he revealed backstage. Gel was certainly the
product du jour, reflecting the ’80s influence that seemed to seep
into every fashion capital. Case in point the strict, almost S&M
ponytails at Proenza Schouler, which Guido bound in leather.
Over at Daniel Pascal Tanner at On|Off, the look was a little
more relaxed as Richard Phillipart from The Boutique Atelier for
L’Oréal Professionnel sought to reflect the ’80s echo of the
clothes. It was a look not dissimilar to the one sported at Carolina
Herrera, which Guido explained was also a nod to the decade of
power suits and power hair. Many of the other wet-look ’dos were
a more masculine affair with sideburns at Prada for a ‘boyish’
nuance, a strong side-parting at Sharon Wauchob for an
‘androgynous femininity’ and ‘shellacked’ ponytails at
Christopher Kane for a ‘futuristic boyishness’.
Images courtesy of Simon Armstrong,
L’Oréal Professionnel and Redken
Kingston Universtiy MA show
HAIR Guido for Redken
THE LOOK Just out of the shower –
‘messy, very sexy, very Donatella’
HOW A 10p-sized amount of Redken
Hardwear 16 Gel was raked back
through the hair with fingers, combing
through lengths for a wet appearance,
adding more of the gel as they styled.
Kingston University MA show
GET THE LOOK – VERSACE
Kingston University MA show
A few pieces of hair were then taken
from the hairline and brushed across
the forehead for a messy, fresh-fromthe-shower
appearance. Triple Pure
32 hairspray was spritzed all over for
high hold without crunch, then a little
Shine Flash 02 was spritzed over the
whole look to get a high-gloss finish.
Carolina Herrara
Proenza Schouler
RUNWAY
SPRING/SUMMER 2020
21