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£4.50 FEBRUARY 2020
all back to mine
Let’s GET it started
A COMPLETE NEW LOOK, NEW ON-TREND PRODUCTS, INNOVATIVE
TECHNOLOGY AND REWORKED SUSTAINABLE PACKAGING.
THIS IS PLANET F – THE WORLD ACCORDING TO FUDGE PROFESSIONAL
FUDGE UP THE RULES
OF STYLING
TO BUILD UPON ITS ALREADY
ICONIC REPUTATION, FUDGE
professional HERALDS A
SHAKE UP IN STYLING LIKE
YOU’VE NEVER SEEN BEFORE.
EVER SINCE 1991 FUDGE
PROFESSIONAL HAS BEEN
REWORKING THE RULES OF
STYLING. NOW, ITS MISSION IS
TO OFFER A COMPREHENSIVE
RANGE OF UNIQUE AND ON-
TREND PRODUCTS THAT SUPPORT
THE NEEDS OF THE SALON
pROFESSIONAL. NEW PRODUCTS
PACKED WITH INNOVATIVE
TECHNOLOGY TO GIVE EVEN
GREATER STYLING OPTIONS
IN THE SALON AND AT HOME,
WHILE THE OUTSIDE EMBODIES
A COMPLETEly NEW LOOK and
MORE SUSTAINABLE PACKAGING.
CREATIVE HEAD PARTNERSHIP
PLANET F
IN A FLASH
DESIGN DETAIL – now modern and
eye-catching with a signature holographic finish
in line with the care portfolio
PLASTIC PROMISE – 76 per cent of the new range contains
recycled plastic and by 2025 Fudge Professional will be using
25 per cent less plastic with 100 per cent of its products in
reusable, recyclable or compostable plastic packaging
SKINCARE MEETS HAIRCARE – new styling products contain
hydrating hyaluronic acid to deliver the most moisture-heavy yet
lightweight finish
CURL REVOLUTION – the natural hair movement has
influenced new product development to offer greater
control, protection and hydration to all types of curls
INNOVATIVE TECHNOLOGY – purposedesigned
formulas to care for hair and
give longer-lasting styling power
CELEBRATE GOOD
HAIR, COME ON!
MEET THE GAME-CHANGING, SCIENCE-SAVVY PRODUCTS
ADDED TO FUDGE PROFESSIONAL’S PREP, SCULPT AND FINISH
LINES. PACKED WITH INNOVATIVE TECHNOLOGY, THESE
HARD-WORKERS WILL REVOLUTIONISE YOUR KIT BAG
LIFE AND SOUL
JONATHAN ANDREW, FUDGE PROFESSIONAL GLOBAL B
RESEARCH AND DEVELOPMENT TEAM TO CREATE THE HA
BRAND HAS EVER SEEN. WHICH W
THE TECH SPEC
FLEXI FIBRE
Blend of polymers which form
a transparent and flexible film
around each strand to offer
strong and remouldable hold
CLIMATE-CONTROL
Protects against humidity
and controls frizz for
all-day protection
WEATHER-SHIELD
A protective shield for each
hair strand to give frizz control
and humidity resistance
SHINE-LOCK
Conditioning agent that
envelops, smooths and
secures cuticles to ensure
high-shine and softness
CURL CONTROL
Hydrates, defines, reduces
frizz and locks all types of
curls in place
HYALURONIC ACID
Moisturises from within the
cuticle and shields each
strand to hydrate, control
frizz and lock in shine
PREP
BLOW DRY AQUA PRIMER
The essential fi rst step for the ultimate,
long-lasting blow-dry, this lightweight liquid
works as a virtual umbrella for the hair.
First, protecting from heat up to 230°C,
it contains HYALURONIC ACID and Fudge
Professional’s WEATHER-SHIELD
TECHNOLOGY to deliver all-day humidity
resistance and frizz control, improved
softness, smoothness and visible shine.
JONATHAN SAYS: “Blow Dry
Aqua Primer is so versatile!
We were inspired by waterbased
make-up to provide
lightweight moisture without
weighing the hair down”
PREP
CURL REVOLUTION MIST
For curly boys and girls everywhere, this
weightless dew defi nes everything from waves
to curls and spirals to revolutionise the look and
feel of curls. Packed with WEATHER-SHIELD
TECHNOLOGY to protect against frizz and
humidity, it quenches curls’ thirst for moisture
and creates beautiful defi nition, natural volume
and texture with a healthy-looking shine. No
stickiness, no heaviness and no crispy crunch.
“Psst, this
isn’t just for
girls – guys need to
get involved! Spray
all over hair and
scrunch it dry”
OF THE PARTY
RAND AMBASSADOR, WORKED CLOSELY WITH THE
RDEST-WORKING NEW PRODUCTS THE FASHION-LED
LL BE YOUR NEW FAVOURITE?
CREATIVE HEAD PARTNERSHIP
SCULPT
FINISH
HYALURONIC
ACID – WHAT
IS IT?
A saviour in skincare for its
hydrating properties, hyaluronic
acid is a magnet for moisture. One
gram of the stuff can hold up to six
litres of water. Crazy, huh? Added
to skincare and haircare it has
the ability to help texture
and dryness
MATTE HED MOULDABLE
AQUA SHINE SERUM
Mix up shorter styles with this medium-hold
clay, enriched with FLEXI FIBRE technology
to give movement and texture with a longlasting
matte fi nish. Enhanced with
CLIMATE-CONTROL shield to provide
all-day humidity protection, its lightweight
consistency makes it ideal for fi ner hair types.
JONATHAN SAYS: “Matte
Hed Mouldable is great for
guys who have longer hair as
it gives all the benefi ts of a
matte fi nish but is soft enough
to be reworked and styled
throughout the day”
The ultimate weightless, smoothing, glossing
fi nish for every style. Smooth through hair to
create a virtual umbrella of protection with
WEATHER-SHIELD TECHNOLOGY that
delivers all-day humidity resistance and frizz
control. Infused with HYALURONIC ACID and
SHINE-LOCK technology to envelop each
strand, this smooths down cuticles for your
best ever smoothness and long-lasting shine.
“For amazing
shine put a couple
of drops in your hand
and work it through
from the underneath to
the top of the head on
wet or dry hair”
Planet F to the rescue
FUDGE PROFESSIONAL HAS PLEDGED A
‘PLASTIC PROMISE’ TO USE 25 PER CENT LESS PLASTIC
BY 2025. HERE’S HOW IT’S GONNA HAPPEN
Fudge Professional knew that in order to reduce its carbon footprint,
fundamental revisions needed to be made to its packaging across all
product lines. With this at the forefront of the renovation, the fashionfavourite
brand has made radical improvements, pushing forward
with its ‘Plastic Promise’ to completely revamp its iconic jar.
Sculpt Shaper packaging is now 100 per cent recyclable, uses 30 per
cent less plastic and features a stylist-savvy fl ip lid. In fact, all of your
favourite Fudge Professional products in bottles and jars now contain
post-consumer resin (PCR), which means it’s been given a new life
after being used by the consumer, and post-industrial resin (PIR) –
a blend of recycled resins from industrial waste. That’s not forgetting
the cans in Fudge Professional’s impressive arsenal, which are all
completely recyclable. Fudge Professional has already ensured
76 per cent of its styling product components can now be
completely recycled and it’s working towards 100 per cent.
FUDGE PROFESSIONAL’S
PLASTIC PROMISE
By 2025 Fudge Professional will use:
● 25 per cent
less plastic
● 30 per cent
recycled content in
all plastic packaging
● 100 per cent of its
products in reusable,
recyclable or
compostable plastic
MAKE A DIFFERENCE TO YOUR CLIENTS’ STYLES, YOUR SALON’S RETAIL BUSINESS
AND THE WORLD AROUND YOU – JOIN THE PLANET F PARTY NOW.
CALL 0161 968 4040 OR VISIT FUDGEPROFESSIONAL.COM
@fudgehair
@FUDGEHAIR #FUDGETHERULES #PlanetF
CREATIVEHEADMAG.COM
MAGAZINE EDUCATION EVENTS INSPIRATION CREATIVE HEAD STORE COMPETITIONS
EXCLUSIVE
Pre-Raphaelite beauty touched by darkness; ‘Prosepine’ by Marina Roy
explores wild texture, undulating shapes and quirky placement
The awards, the follower counts and the
show-stopping events! Delve into the
history of Creative HEAD as we chart
a timeline of our 20-year existence
We’re tackling colour conundrums at
PAINT online. February sees Wella
Professionals Passionista Clayde
Baumann battle bad balayage
Big salon names, smart business ideas.
We’ve got two days brimming with
invaluable know-how lined up, so get
your tickets now for Salon Smart 2020
creativeheadmag.com
creativeheadmagofficial
@creativeheadmag
Find us on and at Paul Mitchell UK
Forty years ago, it all started
with two friends and a dream.
John Paul DeJoria and Paul Mitchell,
with just $700 in their pockets,
started a company that would
support the success of hairdressers
and provide salon-quality products
at an affordable price. Four decades
later this is still the enduring
promise that we make to the
professional industry.
“Our goal has always been to
provide hairdressers with the
best products and education,
and we’re constantly finding
new ways to achieve it.”
-John Paul DeJoria
Available exclusively from Salon Success - The Distributor of Choice
To find out more visit salon-success.co.uk or call 0845 659 0011
The L’Oréal Colour Trophy is the longest running
live hairdressing competition in the world.
Celebrating 65 years, we are dedicated to all that is great
in our industry – the artistry, the mastery and most
importantly YOUR talent.
Now 111 years old, L’Oréal Professionnel was founded on
professional hair colour, advancing the boundaries of
breakthrough innovation and pushing the industry forward.
The L’Oréal Colour Trophy invites you to make your mark
in 2020 by entering this historic year of the competition.
This is history in colour.
This is your life in colour.
ENTER NOW ONLINE*
LOREALCOLOURTROPHY.COM
Deadline for entries: 24th February 2020, 5pm
Make sure you consult the rules within the
competition Terms and Conditions!
*Open to UK residents aged 16+ (and up to aged 25 for the STAR award category) entering as part of a salon team (except for the
College award category where entrants must not be working in a salon and can be ROI residents). One entry per individual across all
categories. Entries must be uploaded onto www.lorealcolourtrophy.com by 24/02/20. Must use only L’Oréal Professionnel products,
entry photos must be in colour and no more than one year old. Winning team (or individual in the case of the College Award category)
receives the 2020 Award for the relevant category and the chance to attend other hairdressing events/trips dependent on category.
See www.lorealcolourtrophy.com for full details and T&Cs. Promoter: L’Oréal Professionnel, a trading division of L’Oréal (UK) Limited.
Image: UK Grand Final 2019
Hair by: Jo Cree Brown, Creative Director, Special
Projects for Trevor Sorbie International
@LOREALPRO
#LCT20 #LOREALPROUK
Editor’s letter
58
20
42
I HAVE A confession: I’m really nosy (although I prefer the label
‘curious’). As a child, I loved to watch Loyd Grossman go Through the
Keyhole on TV, leading us across the shag pile and through the chintz of
’80s celebrity homes, and I’m no different now when I hear of new salons
opening. I want to get right in there and see what they’ve done, enjoy the little
unique touches (check out the wine cellar in a mechanics pit on page 20 for
example!) and get a proper vibe from all the choices taken. A location and its design
has such an effect on everyone through the door, so these are decisions that should
never be taken lightly. Hear how Most Wanted Best New Boutique Salon douce
makes the most of its compact aluminium Airstreams (on p36 – truly illustrating
that size does not matter) before perusing interiors advice from the salon design
experts (p54). Living walls? Industrial concrete? Communal tables carved from
giant tree trunks? Choose your salon’s aesthetic carefully, but just ensure you
make it individual and welcoming to tempt people in from your
competitors…
CREATIVE HEAD
Since 2000
Amanda Nottage
Editor
JOIN US!
Next month is a BIG one!
On 1 March, our Most
Wanted and The It List
competitions open for
2020 entries. Got your
eye on a trophy? Sign up
at creativeheadmag.com/
newsletter for MWIT20
updates. Business
networking returns to
London on 29-30 March
in the shape of Salon
Smart – and progress is on
the agenda. Head to pages
42-47 for more and to see the
presenter line-up – we’re talking
Kenna, Bad Apple’s Gavin Mills,
Richard Phillipart, team SliderCuts
and many more. Finally, mark
16 March in your diary –
The Coterie is off to Edinburgh!
Creativeheadmag.com/events
amanda@alfol.co.uk creativeheadmag.com creativeheadmagofficial
@creativeheadmag
FOR MORE DETAILS CONTACT CUSTOMER SERVICES
UK 020 7391 7440 Customerservice.uk@revlon.com
IRELAND 018869300 Customerservice.ire@revlon.com revlonprofessionaluk
#COLOR
STROKE
COLOR EXCEL
TM
by REVLONISSIMO
Transform every service into a color destination.
For every client add a stroke of color,
our unique technique takes your client’s life
as inspiration for a personalized color service
#colorstroke.
Your expertise taken to the next level.
Learn more at Revlon Professional
revlonprofessional.com
CREATIVE HEAD
February
Since 2000
WHAT’S INSIDE
62
FASHION
Shelly Sumner
combines
feminine finishes
with masculine
shapes
36
DOUCE
Phil Benton’s compact douce salons take
mobile hairdressing to another level
ON THE COVER
Hair by Jonathan Andrew
for Fudge Professional.
Photography by Simon
Songhurst. Make-up
by Mario Brooksbank.
Styling by Oliver
Vaugyhn.
54
ROOM WITH
A VIEW
Your salon is the
embodiment of
your brand – does
it need a refresh?
EDITOR
AMANDA NOTTAGE
DEPUTY EDITOR
DEBORAH MURTHA
STAFF WRITER
ANNA SAMSON
COMMERCIAL EDITOR
EVE WAGSTAFF
ART DIRECTOR
NICK JABBAL
CHIEF SUB EDITOR
ADAM WOOD
DIGITAL DESIGNER
EVA VESTMANN
ONLINE AND
DIGITAL ASSISTANT
KELSEY DRING
ONLINE AND
DIGITAL EDITOR
ALISON ROWLEY
CLASSIFIED EXECUTIVE
DAVID HAMMOND
SPECIAL PROJECTS MANAGER
JENNY BROOKS
SPECIAL PROJECTS DIRECTOR
JOANNA ANDERSEN
PUBLISHER
CATHERINE HANDCOCK
Creative HEAD is printed on
paper certifi ed as being from
sustainable sources using only
vegetable-based inks. Printed
by Buxton Press, Environmental
Printer of the Year and Printing
Company of the Year.
WRITE TO US AT:
Creative HEAD,
21 The Timberyard,
Drysdale Street,
London, N1 6ND
020 7324 7540
enquiries@alfol.co.uk
Creative HEAD is published
10 times a year by Alfol Ltd.
Creative HEAD is a registered
trademark. No part of this
magazine may be reproduced
without prior permission of the
publisher. All information correct
at time of going to press.
Printing by Buxton Press
creativeheadmag.com
creativeheadmagofficial
@creativeheadmag
The edit
THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY
SUPERCUTS AND
REGIS UK RESCUED
THE UK REGIS and Supercuts salon chains
have been rescued after being bought out
of administration. The Bushell Investment
Group has agreed to acquire 140 locations
still trading under the two brand names
across the country, saving more than 1,000
jobs. However, some 60 sites are still expected
to close as a result of the firm going into
administration last October, putting about
200 jobs at risk. Regis had cited a “perfect
storm” of pressures, including a reduction
in footfall in shopping centres where many
of its salons are based, as well as higher
wage costs. Paul Fleming, partner at law
firm AG, which helped advise on the deal
for administrator Deloitte, said: “This will
not only save a number of jobs, it will also
help ensure a familiar name on British high
streets continues to support local economies.”
John Vial at Charles Jeffrey Loverboy
Pacifism
Art School
London Fashion
Week Men’s A/W20
LONDON’S REBELLIOUS STYLE streak took centre stage as London Fashion
Week Men’s showcased riffs on classic and individualised looks. John Vial
created exaggerated ‘super quiffs’ in acid-bright colours at Charles Jeffrey
Loverboy for American Crew and Revlon Professional. Federico Ghezzi’s team
accentuated textured lengths using KEVIN.MURPHY at Bethany Williams,
while Yuuki Yanase created ’20s-esque Marcel waves with splashes of colour for
1x1 Studio using TIGI. Retro ’70s afros were spotted at Pacifism with Brendan
O’Sullivan using go24•7, while Toni&Guy artistic director Federico Patelli
offered wind-swept styling at Paria Farzaneh. Stefano Chahid Mazzoleni and
his team styled slick kiss-curls, intricate shapes and bright colour using Leonor
Greyl at Bianca Saunders. Elsewhere Charlie Le Mindu and ANTI Collective
created a fusion of non-binary shapes and styles for Art School.
Art School
Bethany Williams,
photography by Jade Berry 1x1 Studio, photgraphy by Al de Perez
KENNA COMES TO SALON SMART!
Session supremo Kenna has been announced
as the finale interview at Salon Smart 2020. The
founder of Kennaland salons in London and
New York, he’s an in-demand session stylist
whose worked with the likes of Gigi Hadid,
ghd, GQ and Vogue. Turn to page 42 for more
The L’Oréal Professionnel
Steampod isn’t the only
thing getting a makeover.
The matching haircare products,
which somehow manage to deliver
heat protection and hydration in
light-as-air formulations, make for a
styling dream team.
lorealprofessionnel.co.uk
12
The world’s smartest software
for appointment booking
Timely is designed to help you deliver exceptional client experiences. Automatically save time with no more
unproductive gaps in your calendar, and connect to iZettle for a fast and seamless checkout your clients will love.
With more than 500 software updates every year, we’re continuing to deliver more product goodness to help your
business thrive. Join over 36,000 global Timely customers today.
Talk to us: +44 20 3808 0465
gettimely.com
#CHedit
Headmasters Paddington team
HEADMASTERS AWARDS CHANNEL THE BIG APPLE
HEADMASTERS PADDINGTON WAS crowned Salon of the Year as the salon group
celebrated its annual awards in a New York-themed extravaganza at Battersea Evolution. The
Headmasters Artistic Team, led by creative director Andrew Barton, also took to the stage
with show-stopping looks to celebrate the diversity of the Big Apple’s music scene. One lucky
colourist drove away with a Mini Cooper, and a partnership with EasyJet Holidays means
12 Headmasters stylists have the chance to become a social media ambassador for the travel
company. The group also announced it had raised an impressive
£106,000 for its charity of the year, the Teenage Cancer Trust.
+625%
The percentage increase in searches
and pins on Pinterest for gender-neutral
haircuts over the past year, according to
Pinterest’s 2019 review.
Wella revamps
XPOSURE
Wella Professionals has unveiled a makeover
for its student competition XPOSURE, with
two new categories in an updated format.
Creative Colour is for students to showcase
their creative use of colour, while Colour
the Cut is for a total look that encompasses
colour, cutting and styling skills. The
updated photographic categories are open
to students in training and with fewer than
five years of experience. Before and after
images are submitted online for their chosen
category, with successful candidates making
it through to Regional and Ireland heats
before qualifying for the UK & Ireland Final.
Gold winners will win a face-to-face session
with a Wella guest artist and a course of their
choice. The college or academy with the
highest number of entries will also receive a
bespoke Look & Learn session. Entries close
on 18 February.
TO SEE the full list of winners,
visit creativeheadmag.com
DUBLIN DELIVERS
More than 500 salon and spa owners converged
on Dublin for the annual Salon Owners Summit
from Phorest Salon Software. Salon owner Ken
Picton, celebrity colourist Christophe Robin,
Marcus Allen from Urban Retreat and Pamela
Laird, beauty expert and owner of Moxi Loves, all
featured on the line-up presenting on the theme
‘Create a 2020 vision for your salon’.
The search is on for
new VISIONARIES
REVLON PROFESSIONAL IS on the hunt
for six talents to form its new VISIONARIES
team, led by Revlon Professional global
artistic ambassador Mark Leeson and a
team of experts. The year-long scheme is a
platform to explore creativity while learning
hands-on session stage and editorial skills
and is now open for entries. The 12 chosen
finalists will be invited to recreate their entry
look live in Leeds on 25 February, in order to
win one of the six coveted spots.
MY month
AHEAD
What February
has in store for...
KIM GOODGER
RAW
We have Carolyn Newman
coming to the salon to teach
a bespoke consultation and
colour course. She taught
us her ‘Colour your Column’
course last year and the team
loved it so much they wanted
her back again! Education is
such a huge
part of our
culture and
something the
team and I are
passionate
about.
PAULA MCCASH
FREELANCE STYLIST
February is an exciting
month thanks to fashion
week, I already have some
shows lined up for Milan
and London. I love getting
together with our team and
smashing out the looks for
the shows. I’m also very
excited about
launching my
new website!
2019
MOVERS AND
SHAKERS
Samantha Grocutt has
been named president of
the Hair & Beauty Charity
for 2020.
Sam Villa is the recipient of
the inaugural International
Hair Influencer of the
Year Award from the
International Hairdressing
Awards.
Fotis Sfetas has become
the newest member of the
Toni&Guy Artistic Team.
14
MAKE THE HAIR RE-BLOOM.
A METROPOLITAN LIFESTYLE CAN COMPROMISE THE BALANCE OF
YOUR SCALP, BUT IT IS RIGHT AT THE ROOT THAT THE BEAUTY
OF YOUR HAIR BEGINS. SEMI DI LINO SCALP TAKES CARE
OF YOUR SKIN’S WELLBEING AND RESTORES YOUR HAIR’S
NATURAL STRENGTH AND RADIANCE.
SO YOU CAN FEEL AT EASE, IN ANY SITUATION.
Contact us: 0207 849 3251 Email: customerserviceuk@alfaparf.com AlfaparfMilano.gb
alfaparfmilano_official
Get adventurous with the
CHROMA ID semi-permanent
rainbow of shades and formulas
from Schwarzkopf Professional –
from sweet candy to bold brights,
your clients can mix and match to
suit their style.
IN-SALON SERVICE
0800 328 6920
schwarzkopfpro.com
TECNI.ART 6-FIX from
L’Oréal Professionnel
is the range’s strongest
fixing spray yet.
We love the triple
diffusion dry mist,
the 24-hour extreme
hold and humidity
protection, all without
crunchiness.
RRP £15.60
0800 030 4034
lorealprofessionnel.co.uk
You have a tough choice between sparkling Hot Kiss,
Mauve Amour, Passion Berry, Peri-Wink and True Lav
with the new Color Intensity collection from JOICO
ambassador Larisa Love.
IN-SALON SERVICE
0845 071 2326
joico.eu
Irresistible services consumers will want
to snap up, selected by the Layered team
Hairdryers have become seriously sexy and
consumers are prepared to pay big bucks for a
dryer if it looks the part and can deliver. That’s
why ghd’s new helios (available in four colours) is
something to get excited about. It’s proclaiming
this latest launch is the lightest and fastest
professional hairdryer yet thanks to its brushless
motor, meaning it’s also quieter
and gives users 30 per
cent more shine to boot.
Aeroprecis technology
delivers a concentrated
temperature and airflow
distribution, for precise control,
less frizz and dazzling shine.
RRP £159
01924 423400
ghdhair.com
New from Instagram sensation
Guy Tang comes this balayage-ina-box,
Stroke it Out. Stuffed with
rose gold tools including a paddle
and a mix of brushes, your kit will
look lit.
SALON PRICE £60
0845 659 0011
salon-success.co.uk
Keep on stylin’ with Neuro
Reshape and Neuro Restore,
the latest additions to this heatactivated
range from John Paul
Mitchell Systems to help you
rework and freshen up styling.
RRP FROM £9.95
0845 659 0011
salon-success.co.uk
Why should blondes have all the
cool stuff? Redken shows some
love to brunettes with the Color
Extend Brownlights blue toning
range to banish any brassiness.
RRP FROM £18.50
0800 085 4956
redken.co.uk
Treating hair loss doesn’t have
to be cold and clinical. The new
Genesis line from Kérastase offers targeted treatments
with sophisticated, luxurious formulas to fortify hair.
RRP FROM £23.90
0845 600 0122
kerastase.co.uk
Joining the
milk_shake
Lifestyling range,
welcome the Braiders:
Braid Cream to prep,
Braid Grease for separation
and Braid Lotion for flexibility.
RRP £18.79 EACH
01392 365 177
milkshakehaircare.co.uk
16
CREATIVE HEAD
#CHedit
STOCK
OPTIONS
OUR PICK OF THE LAUNCHES TO
STACK ON SHELVES, ADD TO MENUS
AND SHARE WITH YOUR STYLISTS
Indulge those sugar cravings with these
sweet additions across Fudge Professional’s
revamped prep, sculpt and finish lines.
Designed with the fashion-savvy stylist in
mind, the four new products are packed
with unique patented technology to protect,
control, shine and texturise clients’ hair.
Blow Dry Aqua Primer resists humidity
and protects against the elements, while
water-based gel Aqua Shine Serum provides
all-day humidity protection. For all the curly
boys and girls there’s Curl Revolution Mist,
a light dew that defines everything from
waves to spirals and coils with its Curl Control
technology. Shorter styles can update their
look with Matte Hed Mouldable, enriched
with Flexi Fibre technology to give movement
and texture. And it’s not just the extra unisex
formulas that will pique your interest; the
iconic brand’s revamp also reflects its
sustainable and eco-friendly stance. As
part of its plastic promise for 2025, Fudge
Professional has pledged to use 25 per cent
less plastic, 30 per cent recycled content
and have a 100 per cent of its products
in reusable, recyclable or compostable
plastic. Get some of that candy!
RRP FROM £15.50
0161 968 4040
fudgeprofessional.com
IT’S ALL ABOUT... BRUSHES
Perfect for extensions wearers,
the bristle brushes from Great
Lengths now have a new slick and
sophisticated black shine finish,
while new lightweight, wooden
handled brushes are great for the
salon or at home.
RRP FROM £7.50
0113 278 1292
greatlengthshair.co.uk
Be dazzled by the Pro Shine
Enhancer Detangler range
from WetBrush, using natural
boar bristles to distribute the
hair’s own oils for shiny, smooth
results and protection against
split-ends and breakage.
RRP £15.99
023 9400 3660
wonderful-brands.com
CREATIVE HEAD
17
SOPHIE KINLOCH
AGE 22
SALON MCINTYRES SALONS
WHY DID YOU WANT TO BE
A HAIRDRESSER?
I felt like I could
express myself
through hair in a
creative way and
I did so from a
young age on my
own hair. I also
live for and crave
the sensation of
being able to make
people feel and
look amazing.
WHAT HAVE BEEN YOUR HIGHLIGHTS SO FAR
It has been winning Wella TrendVision Award
UK and getting the opportunity to go to
Seville in March to represent the UK.
It gave me all the confidence
I was missing as a
stylist and, as a first
competition for me,
I had so much fun.
WHERE DO YOU
SEE YOURSELF IN
10 YEARS’ TIME?
Hopefully doing a lot more
editorial work and having
more opportunities to work
with different hair textures.
The hair industry allows a
stylist to go down so many
paths – I just want to try
everything and see what
I like doing the most.
WHAT WOULD YOUR
DREAM GIG BE?
Doing Lily Allen’s
hair. A close second
would be working
at New York
and Paris
Fashion Weeks.
18
World leading
ethical hair extensions
To enquire about joining the elite and becoming a Great Lengths certified stylist visit
GREATLENGTHSHAIR.CO.UK/BECOME-A-CERTIFIED-STYLIST
#CHedit
Inside
story
BE IRONBRIDGE TELFORD
It’s taken a little longer to get the doors open at BE Ironbridge, the fi rst
salon from award-winning stylist Brooke Evans. But that’s the risk when
you choose a unique location in a world heritage site in Shropshire. It
has an individual interior, featuring bespoke, hand-crafted furniture and
accessories. The site was once a garage and Brooke’s family all pitched
in to help transform this large, cold space into a warm, inviting locale that
anyone would want to spend time in. The old mechanics pit? That’s now a
wine cellar with a glass cover (genius!), while a living wall has been installed
to add a little green interest as well as cleanse the air. Partnerships have
been carefully cultivated with local businesses, including a neighbouring
cafe so clients can buy homemade cakes while enjoying a blow-dry or a
root touch-up. Brooke is keen for the salon to be a place where people
can meet friends for coffee and cake or even an afternoon drink (she’s fully
licensed), aiming to establish BE Ironbridge as a hub of the community.
HOT BUYS
COLORADO RAPID
Get tidy on new wheels with the
Salon Services Colorado trolley,
packed with trays, accessory
holders, compartments and a
holder for your dryer.
£59 exc. VAT
0330 123 1907
salon-services.com
now open
LA GROOVY AT YE OLDE BELL BARNBY MOOR
This spa-set salon offers panoramic views
over the surrounding countryside and boasts
Roberto Cavalli wallpaper designed using
more than 6,000 crystals.
20
CREATIVE HEAD
THE BUSINESS EDIT
WHAT’S IN A NAME?
WHETHER IT’S ON a sign above your shop
or popping up as a tag on Instagram, your
salon’s name is often the first time that
potential customers encounter your brand
– so it’s important to get it right. But how do
you pick the perfect salon name?
The name of Ego Hair Design was chosen
to reflect its philosophy. “It’s always been
about the client – our team members set
their own egos aside to serve our clients and
make them feel amazing,” explains owner
Caroline Sanderson. “It was never an option
to put my name above the door; it’s about
the clients and the team, not me.”
Most Wanted Best New Salon winner Gina
Conway has described her decision to name
her salons after herself as a blessing and
a curse. “Overnight I lost my anonymity,”
she says. “But having your name be your
brand means that everything you represent
and believe in becomes a greater extension
of you. Your ethics and quality are seen
through the eyes of your team and clients.
When they hear your name, they associate
that with your reputation, be it good or bad.”
When Robert Bruce took over the
Edinburgh salon he had been working in for
three years, he made the decision to change
the name. “It could be confusing for new
clients,” he explains. “I wanted to put my
own stamp on things. We chose ROKU – six
in Japanese – as it’s my lucky number and
also the building number. I was looking for
something that people wouldn’t forget.”
Karine Jackson recently revised her
business’s moniker to highlight her eco
credentials. “When I started my business 16
years ago I decided that using my name was
the best choice,” she says. “We have recently
updated to Karine Jackson Sustainable
Hair and Beauty. It reflects the work I’ve
been doing to create a plastic-free salon with
sustainability at its heart. The name gives
clients a clear idea of what we stand for.”
GEM JONES,
TAYLOR ROSE HAIR
EXTENSIONS LONDON
It’s so important that a name
encapsulates the essence of
the brand and resonates with
the clients. I knew I didn’t
want to use my own name, but
I felt it was important to have
some kind of personal name
for my business. I loved the
idea of using the name Taylor
as it evokes ‘tailor’, and with
that a bespoke service. I also
love how universally roses
are associated with beauty.
Ultimately, I wanted a name
that was elegant and feminine
but still inclusive as a brand.
H …
DELIVER AN A-LIST EXPERIENCE
NEED A LITTLE KNOW-HOW TO
NAVIGATE AND GROW YOUR
BUSINESS? FREDDIE BANKS,
GENERAL MANAGER UK & IRELAND
FOR KÉRASTASE AND SHU UEMURA
ART OF HAIR, IS HERE TO SHARE
SOME INSIDER KNOWLEDGE…
‘EXPERIENCE’ SEEMS TO be the buzz word right
now, but have you struggled when thinking how
you could improve your salon experience?
You’ve probably adapted and improved so
much in the past few years that there is
surely no way it can get any better. Is there?
I take inspiration from author Geoff Ramm;
who simply asks the question: “If your next
customer was an A-list Hollywood celebrity,
what would you do differently?” Would you
take more time for the consultation? Would you
upgrade your coffee? Order more plants and
flowers? Check the bathrooms every hour?
I guarantee you could come up with five
ideas in less than a minute, and ultimately
drive more loyalty. Customer experience is also in
your team’s hands, so ask them what they would
do if their next client was their favourite celebrity?
You will end up with a plethora of suggestions on
how to up your game when you didn’t think you
could do any more.
All that’s left is to put them into action; and
you can do this starting tomorrow, on that first
appointment with Mrs Harris. She may not be
a celebrity but she’s been coming to you for 15
years, so she deserves to be treated like one!
DO THE A-LIST EXERCISE
WITH YOUR TEAM:
1 Imagine an A-list celebrity calls you now to
book in for tomorrow
2 Write down as many ideas as you can in
60 seconds that you would do differently for them
3 Make them happen for every client
moving forward
WANT TO KNOW HOW YOU CAN BOOST YOUR BUSINESS WITH KéRASTASE? CALL 0800 085 4958 OR VISIT KERASTASE.CO.UK
CREATIVE HEAD
21
#BusinessEdit
LIFE
LESSONS
KEN’S CLINIC
GOT A BUSINESS HEADACHE?
LET KEN WEST, DIRECTOR OF BUSINESS
EXPERTS 3•6•5, OFFER A PERSONAL PRESCRIPTION
MELISSA
TIMPERLEY
MELISSA TIMPERLEY
Be focused. Know who
you want to attract into the
salon and focus your offer.
I’m learning that you can’t
be all things to everyone,
and trying to do so just loses
your brand identity.
Learn from those who
have ‘been there’. I’ve
learned to get feedback
from mentors and not
be defensive about the
comments made. The key
is not to let your standards
slip, but to keep pushing for
an even better version of
yourself and your business.
Recover from setbacks
quickly. There’s no point
in dwelling on a problem or
feeling sorry for yourself;
the quicker you can pick
yourself up and move
forward in a practical way,
the sooner you can start to
make changes.
Maintaining the morale
of the team is paramount.
The team takes its tone and
attitude from the leader, so
it’s my job to role model the
behaviours I need to see.
Learn the signs and provide
feedback on an ongoing basis.
KEN’S DIAGNOSIS
First of all, congratulations for being in
business for 50 years. This is something
to be really proud of and often in our world
of ‘shiny new toys’, it’s easy to think that this
isn’t something to boast about. I believe it
is. It shows that you have managed to move
with the times, remain current and have run
a successful and profitable business.
So how can you celebrate this? Well the
last salon that I worked closely with that
had reached such a milestone produced a
wonderful book that it gave to its clients and
friends. It was a beautiful pictorial journey
of all that it had achieved over the past 50
years. Now, we don’t all have that salon’s
track record of international success, but you
have your own history, photos and a story
that would be lovely to share. It’s relatively
simple to produce a book nowadays and
there are many websites that can help.
While you are celebrating, share your plans
for the future – this will inspire both your
clients and your team. Salons only become
‘fuddy-duddy’ when they allow themselves
to become complacent. Constantly keep your
salon looking amazing. Nice is not enough.
Keep your team educated and the best they
can possibly be. Good is not good enough
and the challenge for a long-standing
“It’s our 50th
birthday in 2020
– how can we
celebrate while
illustrating that our
salon is full of life
and soul and not
a ‘fuddy-duddy’
sort of place?”
MADELINE JOSÉ
FORSDYKE, WILLOW
HAIR DESIGN
salon can often be that the team becomes
complacent. They are successful and ‘know
what they know’ but skills is the one area
where you absolutely must keep up with
‘the shiny new thing’. Experience and age
hopefully bring knowledge but can also
bring comfort and complacency. The fact is
we never know enough. Even the most senior
and experienced stylists should constantly
update their skills. Dinosaurs become extinct.
Make the most of your social media
platforms to ensure that you celebrate
everything that is new in your
salon. Praise and celebrate
success and education so that the
public are aware that you believe
in constant education and growth.
Lastly, involve your community
in your celebrations. Without
them you would not have
survived. Hopefully you
are already involved in
community projects,
local charities and
consumer groups.
Clients, both old
and new, love to
support a business
that gives back.
DO YOU HAVE A BUSINESS HEADACHE YOU’D LIKE KEN TO HELP WITH?
Email KenW@365Hair.com or tweet @creativeheadmag
22
CREATIVE HEAD
#BusinessEdit
GET CYBER SAFE IN 2020
SALONS CAN WRONGLY ASSUME they
are too small be targeted by cybercriminals
as hackers can see them as an easy
target, says NHBF finance director
Kishon Mather.
He said that as the world celebrates
Safer Internet Day on 11 February, now
is the perfect time to assess your online
security. There are a number of steps you
can take to protect your systems, including
data backup, password protection,
securing mobile devices, and looking out
for phishing attacks (fake emails that ask
for bank details or link to scam websites).
Government figures showed that last year
80 per cent of UK businesses received
phishing emails.
He added: “It’s vital to remain vigilant
as a cyberattack could destroy your salon
computer system and lead to key data such
as banking and client details being used by
criminals to commit fraud.”
Find out more at nhf.info/cyber-threats
Employment law set
to change this April
FROM APRIL 2020, a new employee must be
given a written statement that includes all the
terms and conditions of their job on the first day
of their employment, says NHBF chief executive
Hilary Hall. “This is a change from the current law
which says you must do this within two months,”
she added.
The Queen’s Speech after the December
election last year also introduced a bill to protect
workers’ rights that includes greater redundancy
protection, extended leave for parents whose
babies need neonatal care, more flexible working
and ensuring tips are passed on in full.
The NHBF contracts and staff handbooks are
free to members and include all necessary terms
and conditions, visit nhf.info/contracts
GOV’T PLANS MASSIVE
LIVING WAGE INCREASE
“THE BIGGEST CASH increase ever” is how the government has described
planned increases to the National Living Wage (NLW). The rise to £8.72 for
over-25s is more than four times the rate of inflation. The National Minimum
Wage (NMW) is also set to increase.
NHBF chief executive Hilary Hall said: “We can expect higher than
inflation increases over the next five years. This will put further pressure on
salon finances as wages are such a high proportion of costs. We will continue
to work with government to ensure it supports small firms in our sector.”
From April 2021, the NLW will apply to those aged 23 and over. The
government plans to further reduce the qualifying age to 21 by 2025. The new
rates will be:
Wage increases from April 2020
National Living Wage (aged 25 and over)
National Minimum Wage, age 21 to 24
National Minimum Wage, age 18 to 20
National Minimum Wage, age 16 to 17
Apprentices*
£8.72 per hour
£8.20 per hour
£6.45 per hour
£4.55 per hour
£4.15 per hour
*An apprentice aged over 19 in the second year of their apprenticeship must receive the
age-appropriate NLW/NMW
What the Queen’s Speech
means for salon businesses
GOVERNMENT PLANS OUTLINED in the Queen’s Speech after the December election
could have a significant impact on the hair and beauty industry.
NHBF chief executive Hilary Hall said: “In good news for our industry, the government
said it will reform business rates to protect businesses such as salons. We also welcome
the government’s pledge to protect high streets from excessive tax hikes and to keep
our town centres vibrant.”
The government focus on Brexit and a new immigration system will mean EU citizens
who arrive after January 2021 will be treated similarly to non-EU citizens.
“Our industry can also expect more measures to protect the environment, which many
salons already support,” added Hilary. “The further investment in education and training,
including an extra £400 million for education for 16 to 19-year-olds, is also good news.”
Find out more at nhf.info/queens-speech
CREATIVE HEAD
23
#BusinessEdit
BUSINESS BUILDER
Diversify your service menu and take exfoliation
to the next level with the new Dermaplaning
course (£350 exc. VAT), available to book on the
Salon Services website. Not only will you gain
the skills and knowledge required to complete a
tailored treatment for various skin types, you’ll
also be given tips on aftercare to help your clients
achieve brighter and more youthful-looking skin.
ASK ME
ANYTHING
THERE ARE EXPERTS INSIDE
EVERY BRANCH OF SALON
SERVICES WITH KNOWLEDGE
TO SHARE, SO JUST ASK!
Want to boost business? Help your clients
achieve optimal results and relaxation
with a little TLC at the backwash. Just
10 minutes is all it takes to provide an
express add-on treatment that will leave
their hair restored and their senses
soothed. The Olaplex collection – which
has revolutionised the haircare game – is
perfect for this.
Jo Martin
marketing director
at Sally Europe
THE SERVICE STATION
In association with
Innovative launches, expert advice and business
boosting ideas – drop in and feel the buzz!
ON RIGHT NOW
This February, Wunderbar – the cutting-edge
professional haircare brand – is arriving at
Salon Services. Featuring an extensive range
of hair colour creams, shampoos, toners,
peroxides and more, it includes everything
you’ll need to create distinctive and unique
looks for clients. Head online to stock up!
WELL-GROOMED
BUYS FOR THE BOYS AT
Add-on services are
a great way to turn
your salon into a onestop-shop
for all your
customers’ beauty
needs. Manicures
are another crowd
pleaser, and can be
enjoyed by both men
and women. Sally’s
Manicure & Pedicure
course (£70 exc. VAT)
is a great all-rounder
if you’re looking to
add a new service to
your menu.
Q: As a mobile
hairdresser, how
can I attract and
retain customers?
A: First of all, be sure
to leverage social
media. Once you’ve
decided which channels
you want to use,
ensure your profiles
align with the same
names and include all
the most important
pieces of information,
such as your contact
details, services and
the area you operate
in. Don’t forget to
post plenty of eyecatching
imagery that
showcases your work.
Referrals are another
great marketing trick.
It is also important
to reward existing
customers for sending
new clients your
way – and consider
offering new clients a
little something extra
to entice them, for
example a free blow-dry
if they book a wash and
cut or a 2-for-1 voucher.
FOR ADVICE ON HOW TO BUILD YOUR BUSINESS, CALL 0330 123 1907 OR VISIT SALON-SERVICES.COM
24
CREATIVE HEAD
#BusinessEdit
MISSION CONTROL
PUTTING YOU IN THE DRIVING SEAT OF YOUR SALON
in association with Phorest Salon Software and the Creative HEAD Reader Panel
Reader Panel methodology: survey conducted in a poll of 50 salons employing four or more staff and spread geographically across the UK
ONCE EACH ISSUE of Creative
HEAD lands with our subscribers,
we speak to our Reader Panel to
ask them how their business is
going, in partnership with Phorest
Salon Software. We combine the
results from our Reader Panel
with research compiled by Phorest
Salon Software, using its client
base of salons from across the UK,
to gauge the what’s going on in the
industry and discuss how to solve
common problems and issues. This
month we’re talking about staffing
and how it affects salons.
PERCENTAGE OF TURNOVER
ATTRIBUTED TO RETAIL SALES
9.4%
AVERAGE CLIENT SPEND IN
DECEMBER (EXC. VAT)
£66.05
HOW DO YOU
COMPARE?
How was business in December
compared with November?
UP
100%
How was business in
December 2019 compared
with December 2018?
THE MISSION: SOLVE STAFFING ISSUES
60%
of salons
worry about
hiring staff
70%
of salons said
that concerns
over staffi ng have
held back their
business
SAME
10%
DOWN
10%
UP
80%
80%
of salons have
employed
someone new
in the past
year
“I would most likely have opened another salon by now but the problems
of recruiting and motivating staff has well and truly put me off !”
JANET SALVAGE, RUBY MANE HAIR BOUTIQUE, FARNHAM
DID YOU KNOW…
HIRING STAFF IS THE BIGGEST CHALLENGE
FOR 57 PER CENT OF SALON OWNERS
IF THERE IS a greater thorn in a salon owner’s
side than staffi ng, let it make itself known.
Nothing? I thought so. The salon owners I
talk to regale me with anecdotes of being left
short-staffed at short notice, having to protect
their business from light-fi ngered employees
or struggling to fi nd and keep talent. So when
we ran a survey with the mission of discovering
what the biggest challenges were facing salon
owners, the results were hardly surprising.
Of the 1,000 salons interviewed, 57 per cent
said it was their number one challenge when
setting up their salon (ahead of fi nance at 42
per cent and location at 37 per cent). And once
established, staff issues still reign supreme as
the most challenging topic: 29 per cent of salon
owners say dealing with staff (hiring, training,
rosters, payroll and commission) is the most
demanding of their time and energy. Broken
down further, right after fi nding the right staff
(59 per cent struggle with this), training them
in technical and business skills bothers 23 per
cent, and 51 per cent fi nd it tricky to get them
upselling and rebooking.
So what can you do to help? First, make sure
you’re investing in software that does the heavy
lifting for you. Phorest can help with staff rosters
and reports that track individual performance,
while the Phorest Go app lets your team know
what to expect from their day, delivered right to
their phones. There is also free training for life for
you and your team and we’ve proudly launched
the online Phorest Academy. Even if you’re not
a Phorest client, you can still check out annual
campaigns to help you motivate your team.
Next up is the 30Days2Grow challenge – sign
up this March and receive 30 simple challenges
over one month that will get your team
motivated. Small steps equal big success.
Follow us on Instagram at @phorest.ukie
Shauna O’Halloran is content &
marketing manager at Phorest
Salon Software. Find out more
at phorest.com and
@phorestsalonsoftware
CREATIVE HEAD
25
COLOUR VISION
BANISH THE DRAB AND DULL WINTER DAYS AND LET WELLA PROFESSIONALS
BRING SOME COLOUR TO YOUR LIFE
IN ASSOCIATION WITH
COLOUR CRAFT
CORRECTION
Let’s face it, when a client walks in with hair
colour that needs major correction work, it can be
immensely satisfying but equally terrifying. Thankfully,
Wella has launched a course that’s aimed at
mastering the skill of colour correction in an intensive
two-day course aptly named Colour Craft Correction.
This will change the way you look at colour correction
forever and covers everything you need to truly
solve even the most challenging hair colour disaster.
Expect to gain confidence, develop your skills and
take your colour business to the next level. Best of all,
you can save money by booking this as part of the
many education packages that Wella offers. Call your
local Wella studio for further information.
THE COLOUR CLINIC IS OPEN…
EVERY ISSUE WE TACKLE A UNIQUE COLOUR CONUNDRUM WITH THE HELP OF WELLA’S COLOUR CREATIVE GUEST ARTISTS.
NIKKI CLIFFORD, DIRECTOR OF NJUK HAIR AND BEAUTY SALON IN CLOWNE, DERBYSHIRE, IS IN THE HOTSEAT
“One of my main frustrations as a professional is when other colourists just attempt to
give clients what they think they want – even if it doesn’t suit the client, the colour isn’t
achievable in one visit, or they don’t have the knowledge to create it in the first place. It
doesn’t turn out how the client visualised, leaving the stylist disheartened, all because
they are afraid to say no. It then makes life harder for us to get the integrity of the hair
back on track before attempting to achieve the desired colour, which could have initially
taken two to three salon visits but may now take four to five. It’s important to ensure you
understand what clients want to achieve, and that their expectations are managed. That’s why it is crucial
to provide a first-class consultation, and the Wella Colour Equation is the perfect tool for this.
“We regularly see bad colour work walk through our salon doors. Take the vibrancy of trending fashion
colours, for example – they need to be maintained every three weeks. Every one of my clients undergoes
a thorough consultation on maintenance before we even consider realising their hair goals. I also give my
clients a pot of custom-made Wella Colour Create to take home, to keep their colour fresh. They are my
walking advertisement, after all, and I need to ensure their colour stays beautiful at all times.”
26 CREATIVE HEAD
SHELFIE TIME
At this time of year hair is at
the mercy of the elements.
The Oil Reflections range is
a great weapon to ‘winterproof’
your clients’ hair from
damage outside in the cold
and wet, or indoors being dried out
by heaters. My must-have product is the
Oil Reflections Luminous Smoothening Oil.
This is the front line against the elements.
Using it before blow-drying or as a daily
smoothing product at home, it keeps hair
nourished and frizz at bay.”
RICHARD POTTS, RAGE HAIR
#ColourVision
THE WELLA PROFESSIONALS XPOSURE 2020
COMPETITION IS NOW OPEN FOR STUDENTS!
An amazing opportunity for fresh talent
to test their skills.
Entries close Tuesday 18 February.
For more information, visit
wella.com/xposure
CREATIVE HEAD ADVERTORIAL
Hair by Robert Eaton and Richard Myles
WHY I’M
WELLA
We love Wella because of the incredible portfolio of colours
and products it offers, and how it enables us to be creative with
hair every day. The relationship our family business has with Wella
Professionals spans more than 40 years. I began my training with
Wella at the age of 15 and, although I have loved working with
many great brands throughout my career, Wella has always
been my favourite. We have enjoyed many creative projects
together such as the Wella TrendVision shows, shoots, and
seminars, as well as receiving excellent business support
that has enabled our brand and team to develop further
within the industry.”
ROBERT EATON, WELLA PROFESSIONALS
TECHNICAL DIRECTOR, UK & IRELAND
COLOUR CONFIDENTLY WITH WELLA PROFESSIONALS. CONTACT YOUR WELLA PROFESSIONALS SALES REP OR CALL YOUR LOCAL WELLA STUDIO:
LONDON – 020 3650 4700 MANCHESTER – 0161 834 2645
DISCOVER THE PRODUCTS AT UK.WELLASTORE.COM. BOOK YOUR FACE-TO-FACE STUDIO AND ONLINE EDUCATION AT EDUCATION.WELLA.COM
@wellahairuk #WellaColour #ColourFlirt Wella Professionals @WellaUK
CREATIVE HEAD
27
WHERE THE FUTURE
STARS ARE MADE
EXPLORE YOUR CREATIVITY
DEVELOP YOUR SKILLS
BUILD YOUR CONFIDENCE
RAISE YOUR PROFILE
BECOME THE NEXT RISING STAR!
ENTER IN 3 EASY STEPS
1. Choose your category
2. Select your image
A finished look you have
created in the last 12 months
3. Post it on Instagram
Using the category #hashtag
and tagging @WellahairUK
OPEN TO ALL HAIRDRESSERS
WHAT’S NEW FOR 2020
• Easier than ever before entry on Instagram
using a look created in the last 12 months
• More people than ever will go through to the
UK Regional & Ireland Heats
• Formal judges presentations at UK Regional &
Ireland Heats replaced with informal chat at
your competition workstation
• Open to all hairdressers
CATEGORIES
COLOUR ARTIST
Beautiful and salon relevant hair
with a focus on colour
CRAFT ARTIST
Beautiful cut and style transformation
that will express the model’s true self
STYLE MASTER
Exceptional styling execution to
produce a modern wearable look of
the ghd girl - energetic, bold and
fearless,yet poised, calm and polished
EDITORIAL LOOK
Editorial image that reflects the Sebastian
Professional identity
MEN’S HAIR
Charismatic model showing a trendy male
haircut reflecting the Seb Man identity
COLOUR SPECIALIST
Beautiful and natural looking balayage
with a soft transition from dark to light and
harmonious shades selection
DATES FOR
YOUR DIARY
Photographic entries open
Sunday 16th February
Photographic entry deadline
Thursday 9th April
Photographic results
announced
Monday 27th April
UK Regional Heats
1st, 2nd, 8th and 9th June
Ireland Heat:
TBC August
UK & Ireland Final:
Monday 28th September
The Roundhouse, London
IT’S NEVER
BEEN EASIER
TO ENTER
Find out more
We have some more
exciting developments
for 2020 that we can’t
wait to share with you
very soon.
+44 845 6018 128 (UK)
+353 1 416 0900 (IRE)
wellaevents@cotyinc.com
www.wella.co.uk/trendvision
#WELLATVA #TRENDVISION2020
Plenty in
Twenty
CREATIVE HEAD
Since
2000
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
THE MOMENT: THE LAUNCH OF SALON SMART
THE DATE: JUNE 2007
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
AS CREATIVE HEAD CELEBRATES ITS 20TH BIRTHDAY, WE’RE
LOOKING BACK OVER THOSE TWO DECADES TO SELECT SOME
CHOICE HIGHLIGHTS FROM OUR HALLOWED HISTORY
Some 13 years ago, we unveiled our fi rst Salon Smart business networking
event the Guoman Tower Hotel in London’s Tower Bridge – a unique
opportunity for independent salon owners and managers to get together
and talk shop. Among the fi rst batch of 100-odd attendees was Paul Cook
of Hair Concept in Banbury; and he’s attended every Salon Smart since –
all 13 of them!
Today Salon Smart – also now in Dublin – has an excellent reputation for
bringing together brilliant people and exciting brands, sharing real stories
and new ideas. It provides unique opportunities for salon owners and
managers to learn from and spend time with, a host of respected industry
innovators. It’s a chance to re-energise body and business mind with
inspiring presentations, practical workshops, topical debates and creative
performances – all hosted in four-star luxury. Salon Smart 2020 takes place
in London on 29 and 30 March and in Dublin on 1 November.
30
WANT TO SEE the full Creative HEAD timeline?
Visit creativeheadmag.com for more
CREATIVE HEAD
THEY’RE HAPPY
Over 5,000 salons,
barbershops and
chair renters can’t
be wrong.
Join us today!
www.nhf.info
ARE YOU A CREATIVE HEAD CLUB MEMBER?
IT’S OUR BIRTHDAY…
LET US GIVE
YOU A GIFT! *
TO CELEBRATE OUR 20TH BIRTHDAY, WE’VE DECIDED OUR BRILLIANT CREATIVE HEAD CLUB MEMBERS DESERVE
A BIRTHDAY PRESENT… AND LOTS OF BIG HAIRDRESSING NAMES AGREE WITH US! THAT’S WHY EVERY MONTH
IN 2020 TWO WINNERS WILL FIND A PLATINUM TICKET IN THEIR ISSUE OF CREATIVE HEAD – THAT’S A TOTAL OF
20 WINNERS! WITH THE £10 SUBSCRIPTION, EVENT DISCOUNTS AND ACCESS TO NEW PRODUCT SAMPLES,
THERE’S NEVER BEEN A BETTER TIME TO JOIN THE CREATIVE HEAD CLUB
In February, you could win…
The complete line up of Copyright Care & Create
worth £230 and the TIGI Classic Collection book –
thanks TIGI! A hamper of ALL of TIGI’s Copyright Care &
Create products** AND a copy of the TIGI Classic Collection
book, which isn’t widely available you know. Congrats!
A Wella Professionals Colour Masterclass with
Robert Eaton worth £360 – yes!
The folks at Wella Professionals have a Colour Masterclass ***
with the brand’s award-winning UK & Ireland technical
director for grabs for one lucky Club member. Wow!
Join the Creative HEAD Club now for just £10!
Visit creativeheadmag.com/club
*Prizes are non-transferrable. No cash equivalent will be offered. **Not all products are pictured. ***In Manchester on 15 June
Pick &mix
Why choose one colour? Embrace the rainbow with CHROMA ID,
Schwarzkopf Professional’s new customisable colour system
Paint the
Bottle blonde, boring brunettes and samey
peach pastels are so 2010…
rainbow
If you’re not offering your client the opportunity to play with every
crayon in the box and personalise their look then you’re missing a
trick. CHROMA ID is Schwarzkopf Professional’s new 100 per cent
customisable semi-permanent mixing and toning colour system.
Unlock your creativity and open your client’s eyes to how easy
it is to rock a fresh look. Regular colour chameleons and curious
fi rst-timers alike can enjoy an infi nite array of colour options to
express themselves without worry.
The integrated Bonding Technology gives every colour intense
care, while the intermixable shades cover everything from trending
warm tones to edgy, striking shades. Are you ready to paint the
rainbow with CHROMA ID?
Intense Bonding Colour Masks
For bold colours that express every shade and facet
of your client’s personality. Customise with the six
Bonding Colour Masks or create pastel perfection
when intermixed with the Clear Bonding Mask
Bonding Colour Masks
Play with low-commitment colour service
options and refresh dulled colour, or help to
boost IGORA ROYAL or VIBRANCE colours.
Tone and top-up at will with 13 shades to
choose from
At-home Bonding Colour Masks
Get your clients in on the colour action. Help them
to refresh and maintain your colour concoctions for
fresh vibrancy with six at-home colour masks
Play it your way
Colour is hugely personal and can have
a real impact on your client’s mood and
character. Not everyone wants to prelighten,
being scared of damaging their
hair structure, or the permanency
of their decision. Rest easy knowing
CHROMA ID enables you the colourist
to maintain and even improve your
client’s hair condition
• Bonding technology
Enforces the structural bonds within
the hair shaft for stronger hair and
less breakage
• Low-salt technology
Reduces the pigment penetration
barrier of the hair shaft, maxing out
the ability of colour pigments to enter
for better colour deposition
• Keratin and panthenol
Provides extra care and helps to seal
the outer hair cuticle for improved hair
quality and shine
Shades of you
Offer a service for every client that sits in your chair –
whether they’re a regular colour user or not
CREATIVE HEAD PARTNERSHIP
Play it cool
Cool things off
with anti-yellow
pigments, perfect
for light blonde,
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or anti-orange for
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Sweet like candy
Candy fl oss-sweet shades are
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Simply mix a Bonding Colour
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Feeling fresh
Apply directly, mix and match and
customise to your heart’s desire. There
are so many options for you to create
truly customised colour
Pass the sunnies
Some people aren’t made to blend in.
Enjoy mixing up an unlimited palette of
bright, intense and inspiring colours
Bold Expressionist
2Tone Artist
Variety is the spice of life!
With nine different looks and step-by-steps
available for each, your creativity can be
endless and your client can choose the look
they’d love to try
From March there will be a fresh update of
seasonal colour melts for S/S20
RosÉ Huntress
SWEETEN YOUR COLOUR MENU WITH CHROMA ID AND
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FOR MORE INFORMATION CALL 0800 328 6920
OR VISIT SCHWARZKOPFPRO.COM
Ginger Explorer
Colourful Revolution
@SCHWARZKOPFPROUK
Edgy Naturalist
PASTEL WARRIOR
Arctic Pioneer
Refreshed Original
FOR SALON OWNERS & MANAGERS
CREATIVE
HEAD
FOR BUSINESS
001-002_BH_Cover_Salon Success_16pp_GW11.indd 2 18/02/2019 10:18
LET’S
the
THIS
CLUB
creativeheadmag.com/club
*For the fi rst 20 new members to sign up between 1 February and 29 February 2020. Subject to availability and no cash equivalent will be offered.
NEW RULES:
Have fun
Make lots of
Money
Be number one
FOR JUST
£10
YOU’LL GET:
SPRING/2019
cH
• 10 issues of Creative
HEAD magazine – and
supplements including
Runway, PAINT and
HEAD for Business –
delivered to your door
• Exclusive ticket prices
for Creative HEAD events **
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and prizes
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from leading professional
brands
JUST MEET
ESTD 1979
Salon
Success
PAST WEEK
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Win a hamper of JOICO
products, worth £100
Already a Creative HEAD Club member? We’ve got something special for
you too! One lucky club member has the chance to win a hamper of JOICO
products from their new JoiFull range. Simply keep an eye on your
inbox for your exclusive link to the competition entry form – all
Creative HEAD members will receive an email on 1 February!
FOR
CREATIVE
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MEMBERS
ONLY
Does
what it
says on
the tin
24FT X 8FT X 8.8FT – THAT’S THE SIZE OF A COMPACT AND BIJOU DOUCE SALON, CONVERTED
ALUMINIUM AIRSTREAMS THAT ARE SMARTENING UP CLIENTS ACROSS THE SOUTH EAST.
CO-FOUNDER PHIL BENTON EXPLAINS WHY HE IS THE EPITOME OF A MOBILE HAIRDRESSER
BRIGHT, SHINY AND full of character, douce’s eye-catching exterior
is guaranteed to make you do a double take. A caravan that’s actually
a hair salon? It’s not your typical salon de coiffure, but that’s just
one of the many reasons that makes douce – French for fresh – an
extraordinary hair destination, and the winner of the 2019 Most
Wanted Award for Best New Boutique Salon.
Phil Benton, co-founder of douce, bought a 1964 Tradewind Land
Yacht Airstream (affectionately known as Sandy) and set about turning
it into the brand’s second creative hub. “It truly was a family effort from
start to fi nish,” Phil reveals. “The blood, sweat and tears were all part
of the journey.”
Equipped with three stylist chairs and a backwash basin, the salon
on wheels is completely self-contained with built-in electrics, gas, solar
panels and hot water. And although practical, the douce mobile salons
pride themselves on having as attention-grabbing interiors as their
burnished outer shells. “The design and build were worked on for fi ve
months before completion,” says Phil. “Following the concept of the
previous salon, we sourced ’60s décor and magazines from vintage
fairs and intertwined walnut and birch to combine old and new.”
Describing itself as a ‘lifestyle brand’, douce offers a friendly
environment and place to relax that can bend around the daily and
personal activities of its customers. Catering to all, clients can choose
36 CREATIVE HEAD
from scissor and clipper cuts to blow-drys, colour and grooming. And
with its indoor and outdoor waiting areas that can hold up to six people,
douce’s intimate design allows everyone to interact with one another. This,
Phil believes, is what makes the concept a personal experience for staff
and customers alike.
The first salon has made a home in Cambridge, the second has taken
root predominantly in Broadgate, one of London’s busiest footfall areas.
“The Broadgate neighbourhood is great as it enables us to use the
spaces, free of charge, for events, studios and meetings,” says Phil. “But
the freedom of douce and its mobility means we can venture to festivals
and weddings all across the UK and into Europe. Being mobile allows
us to migrate to different places, and the aluminium exterior reflects the
changing landscapes.”
Douce has expanded its freedom and creativity with a campaign for the
French brand K-Way. “A clothing range has always been a dream of ours,”
says Phil. “And now not only will we be selling douce branded K-Way
jackets, but we’ll soon be launching
our own debut collection. Due to
2019
come out in summer, we’ll be on the
move in the salon, attending markets
and vintage car-boot sales.” Safe
travels, douce.
CREATIVE HEAD
37
Around
the
world
THE GLOBAL CREATIVE AWARDS FROM GOLDWELL ARE REDRAWING THE LINES WHEN
IT COMES TO COLOUR COMPETITIONS – AND IT COULDN’T BE MORE EXCITING
38 CREATIVE HEAD
CREATIVE HEAD ADVERTORIAL
Color Zoom was Goldwell’s pioneering colour competition – a meeting point for
colour fanatics the world over. Unapologetically bold, it bucked the trends and always
showcased visionary work. But a new decade heralds a fresh take on creativity…
the new Global Creative Awards from Goldwell have arrived
IMAGINE
With fresh categories now
spanning cutting and men’s
styling, this will be the
most exciting competition
from Goldwell yet! Let your
imagination run wild and
envisage a collection that
showcases your colour mastery,
your technical ability and
your creativity. Moodboards,
Pinterest, swatching – it’s time
to start honing your vision.
CREATE
Assemble a dream team to
bring your vision to life. You’ll
need to create the perfect
image to win over the judges
and earn your place in the live
finals. And with a new Salon
award on the cards, your whole
team can be involved. Nail your
looks and produce a dream
photoshoot that will advance
you through to the Global
Creative Awards.
INSPIRE
A selection of new photographic
categories means your work
will go up against the best from
around the world from the getgo.
With no live finals, getting
your artistic edge caught on
camera has never been more
important. You need vision, eyecatching
models and the skills
to see your designs come to life.
Inspire and be inspired in this
truly international competition.
Global Gold winners
will receive a coveted
International Gold Trophy,
worldwide press and
editorial coverage, a
cash prize of £2,000 for
the Editorial Categories,
and participation in a
Goldwell photo shoot for
the Technical Categories.
Piqued your interest?
CREATIVE HEAD
39
Harder,
better,
faster,
stronger
THERE ARE ALL SORTS OF SURPRISES COMING FROM GOLDWELL THIS YEAR –
ARE YOU READY TO GET CREATIVE?
40 CREATIVE HEAD
CREATIVE HEAD ADVERTORIAL
Editorial Categories
Brand new, photo-only categories celebrate editorial creativity in all its glory. It’s time to go all out!
Men’s Hairstylist
of the Year
Prove your talents in styling,
barbering and grooming with a
collection of boundary-breaking
men’s looks that are bound to
start trending.
Salon Team of the Year
Collaboration is the name of
the game here. If you have a
team that makes you proud
then prove it with a collection
that represents your shared
vision and collective skills.
Avant Garde Stylist
of the Year
Be limitless and let your
creativity explode in an avantgarde
extravaganza. This is your
chance to show the world you
are a true visionary.
Editorial Colorist
of the Year
Colour creativity, precision and
vision – you’ll need all of these
as well as impeccable colour
skills to claim this prize for your
editorial colour collection.
Technical Categories
One for the thrill-seekers. It starts with a photo shoot and ends
with a live global colour competition for National Gold winners
How to do it:
❐ Choose your category
❐ Read the judging criteria
❐ Imagine and create your entry
New Talent Colorist
of the Year
Age is just a number – if you
have the vision and the skills
then show it. Designed for
stylists with fewer than fi ve years
of experience.
Creative Colorist
of the Year
Welcome to the big leagues,
this is the ultimate colour
competition. Open to all stylists
with the drive to compete in the
riotous world of colour.
Creative Haircutter
of the Year
You need the right cut for a
perfect colour. For those with
sharp scissor skills and an even
sharper eye, you’ll compete
live at international level.
❐ Submit your entry documents
between 1 May and 31 May 2020
at globalcreativeawards.com
❐ National winners will be
announced in July 2020
❐ Live global competition at
the Kao Salon Global Experience
in Amsterdam in October
IT’S ALL TO PLAY FOR. FOR MORE INFORMATION ON EACH CATEGORY AND FULL ENTRY TERMS AND CONDITIONS,
VISIT GLOBALCREATIVEAWARDS.COM
CREATIVE HEAD
41
CREATIVE HEAD’S BUSINESS NETWORKING
EVENT FOR SALON OWNERS AND MANAGERS
PROGRESS
PREPARE AND BUILD FOR THE FUTURE
DEVELOP YOUR TEAM
FIND YOUR SPECIALISM
MODERNISE AND UPGRADE
THINK SUSTAINABILITY
SET NEW GOALS
EXPAND YOUR CREATIVITY
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IN PARTNERSHIP WITH
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L’Oréal Professionnel
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The Boutique Atelier
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Neville Hair & Beauty
Billy Fry and Ellenora Dean
Fry + Dean
Elena Tayleur
Linnaean
Mark Maciver and
the SliderCuts team
Leo Bancroft
Leo Bancroft
CREATIVE HEAD’S BUSINESS NETWORKING
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Kenna
Kennaland
Gavin Mills
Bad Apple Hair
Anita Rice
Buller and Rice
Mark Woolley
Electric London
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The Lions Barber Collective
THE PRESENTERS – READY TO SHARE
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Cobella
29 & 30 MARCH
PARK PLAZA LONDON RIVERBANK HOTEL
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TWO DAYS
ALL THIS!
ALL MAIN STAGE SESSIONS
LIVE DEBATE AND Q&A
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BOOKING NOW
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IN PARTNERSHIP WITH
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MW
IT20
event
READY TO BE
FABULOUS?
CREATIVE HEAD’S MOST WANTED AND
THE IT LIST AWARDS ARE COMING. DON’T
MISS A MOMENT REGISTER FOR UPDATES
AT CREATIVEHEADMAG.COMEVENTS
COMPETITIONS
LAUNCH 1 MARCH
CREATIVEHEADMAG.COMMOSTWANTED
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#MWIT20
2020
2020
50
NO FEAR
SHOW YOUR CLIENTS THEY DON’T NEED TO FEAR HAIR-FALL
WITH GENESIS FROM KÉRASTASE
*Beauty Track Report 2016
A HAIR-FALL SOLUTION
FOR EVERYONE
THERE’S NOTHING MORE dispiriting to a client than seeing
precious strands of hair clogging up their plugholes and shedding
on brushes. It doesn’t matter whether it’s breakage from damage
or something more deeply rooted. Seven out of 10 women from
the UK and Ireland may suffer from hair-fall or hair loss at some
point in their life.* Yet so many solutions are distinctly clinical and
unappealing. For those who crave a blend of luxury, science and
sophisticated formulas, Kérastase has created the Genesis line.
CREATIVE HEAD ADVERTORIAL
Alleviate the fears of clients who are
concerned about hair-fall with the Genesis
salon service. Start with a detoxifying deep
cleanse, before introducing the special
fibre-strengthening and bodifying Genesis
Fusio-Dose Booster and Concentré. The
powerful Sérum Anti-Chute Fortifant rounds
out the service. Clients can supplement
progress with a daily Genesis regime.
There are two Bain options for different
hair types, as well as a fortifying Masque
to help seal hair cuticles. Strengthening
Sérum and Ampoules help to improve
the fibre's resistance to minimise hair-fall
and maximise beautiful hair, and Défense
Thermique protects against further styling
damage. Powerhouse ingredients are
delivered in lush formulations that help to
reduce hair-fall on two levels: hair that’s
falling due to stress on the hair fibre, and
hair falling from the mid-lengths due to
breakage. Offer clients a solution without
having to sacrifice the indulgent hair rituals
that Kérastase is known for.
GENESIS EXPERTS
FOR THE FIRST TIME, KÉRASTASE’S MOST COMPLETE
ANTI-FALL SOLUTION IS BACKED BY THREE EXPERTS
KÉRASTASE HAS CALLED on three experts to help curate the
range to tackle the issue of hair-fall on all lifestyle fronts (pictured
from left to right): nutritionist Dr Megan Rossi, hairdresser David
Lucas, and dermatologist Dr Laura Scott. Their years of expertise
and insight have been wedded with powerful formulas. The range
features Aminexil, which is used in products for fine, thinning hair,
and also includes naturally derived ginger root and edelweiss
native cells, known for resisting extreme conditions.
NEVER BE AFRAID OF FALLING WITH THE NEW GENESIS TREATMENTS AND PRODUCTS
FROM KÉRASTASE. CALL 0845 600 0122 OR VISIT KERASTASE.CO.UK
CREATIVE HEAD
51
REWORK YOUR GREATEST HAIR HITS ENDLESSLY WITH THE NEW
FLEXIBILITY IS A KEY
part of any styling skillset.
Being able to envisage how
hair looks will evolve over
time – whether it’s regular
cuts throughout a year or
multiple styles required in a
tight timeframe for a shoot –
makes all the difference.
The Neuro Liquid
collection from John Paul
Mitchell Systems works
the same way. These
performance-engineered
products have been built
to take the heat and
allow you to rework hair
with ease. Neuro Liquid
products feature cuttingedge
formulations, including
HeatCTRL technology to
take heat styling to the next
level. Now that’s what we
call intelligent styling.
New Neuro Reshape
and Neuro Restore are the
latest additions to the Neuro
Liquid family, extending
John Paul Mitchell Systems’
commitment to styling
solutions for all. These curl
and wave-focused products
join a line-up of wet, styling
and treatment products for
next-gen styling solutions for
you and your client.
NEURO RESHAPE
Give a boost to bouncy curls with the
new Neuro Reshape memory styler. The
HeatCTRL technology works to give hair
excellent style memory and a buoyant,
bouncy finish.
Reshape also allows you to use thermal
tools to reshape and restyle hair without
having to reapply more product. Lay down
the foundation for beautifully bouncy curls
in one simple step.
52
CREATIVE HEAD
ADDITIONS TO JOHN PAUL MITCHELL SYSTEMS’ NEURO LIQUID RANGE
CREATIVE HEAD ADVERTORIAL
*Versus untreated hair
NEURO RESTORE
This is the perfect product for clients whose
hair regularly suffers heat damage. Help them
with this overnight repair cream, proven to
combat breakage by up to 63 per cent.*
By morning hair will feel softer and more
manageable and clients will feel ready to
face the day. Neuro Restore also features
HeatCTRL technology to provide additional
shape and structural support to curls and
waves. Better styling, less damage – now
that’s a winning combination.
UPGRADE YOUR PRODUCTS WITH THE NEURO LIQUID INTELLIGENT STYLING SYSTEM FROM
JOHN PAUL MITCHELL SYSTEMS. CALL SALON SUCCESS, EXCLUSIVE UK DISTRIBUTOR OF
JOHN PAUL MITCHELL SYSTEMS BRANDS, ON 0845 659 0011 OR VISIT SALON-SUCCESS.CO.UK
CREATIVE HEAD 53
Room with
a view
In an industry that’s all about appearance, your salon interior should make a statement showing
what your brand is all about. As we start a new decade, perhaps it’s time to try a different look?
HAIR LOSS
Hershesons at Harvey Nichols
AS YOU TOOK down all those glittery Christmas decorations
in the salon last month, did you look around your space and
think it needs a bit of a spruce up? Are pieces starting to look
tatty and tired? Consider how it looks to guests through the
door. “Evaluate how the current salon is perceived by existing
clients,” recommends Albert Ewan of Albert Ewan Design. “It
will highlight any problem areas you might not have noticed.”
Remember to look at the overall picture when considering a
revamp and not just the aesthetics – are the changes going to
be practical for staff? Will it be comfortable for clients? And is
the lighting suitable for colour work?
As much as the space has to look beautiful, it must work for
you and your team and, most importantly, the client.
“Your staff may have concerns or requests,” says Albert.
“So this is the perfect opportunity to see where the business
can be improved. It might be the time for added value services
such as massaging backwash chairs. A fresh look at the layout
will help you see how it works for the clients and how their
journey evolves or flows.”
Jo Martin, marketing director at Sally Europe, agrees:
“From the moment someone enters your salon its look and
feel plays a key part in their overall experience. It’s imperative
to plan and think about how you want the layout to work.
Having a straightforward journey for your clients with zero
obstacles in the way will make your salon a much more relaxed
and professional environment to be in. Carefully chosen decor
can help achieve a larger goal – from building your brand
identity to creating a calm atmosphere – so it’s important to
get this right.”
“A salon refurbishment is an opportunity to build on your
54
CREATIVE HEAD
#Interiors
strengths, not only by
replacing dated furniture but
also adding new functions
such as a head spa or a barber
corner to gain new customers
and expand services,” advises
Takara Belmont’s chief
designer, Tetsuya Ito. “This
way the salon can evolve and
make additional income.”
Sometimes, you need
a fresh pair of eyes to see
just what’s possible. Takara
Belmont offers a salon
planning service, creating
2D layouts and then 3D
renderings to capture ideas
and visions discussed.
“Although we’re a furniture
manufacturer, we don’t
recommend too much
equipment as it must reflect
the space available, maximise
the customer experience,
be functional for the stylist
and allow for high quality
treatments and services –
especially in a limited space,”
adds Tetsuya.
Giving your salon an
overhaul may seem pricey but
think of it as an investment.
“Changing regularly by
chasing trends can be valid
but these don’t tend to last
long. Define your own image
and identity and represent
this in your salon design and
every detail,” says Tetsuya.
“Think in terms of
longevity when it comes
to design,” advises Albert.
“Revamping every three to
five years isn’t feasible so plan
a design that can last. Think
‘timeless’ when it comes to
choosing your colour schemes
and furniture, and invest a
decent amount of budget in
the hardest-working items
– like the wash unit. You’ll
really notice if you don’t pay
for quality. Ultimately, you
want your salon to show
the new professional vision
for new and old clients,
and continue to grow the
business further.”
Perfect pieces for 2020
SPORTY SPICE
Inspired by a classic racing car
seat, you can fully appreciate this
iconic chair’s design up
close. Its refined
finish with precision
stitching and
customisable features
such as a wide
range of colours and
contrasting piping,
reveal awe-inspiring
quality that stands
the test of time.
Get the look
with the GT
Sportsman from
Takara Belmont.
takarahairdressing.co.uk
WORTH A LOOK
You and your client spend
a lot of time looking in (and
talking via) the mirror, so
make it a standout feature
that’s also a practical
styling station. This double
centrepiece station with
black or white marbled
worktops and an optional
pull-out dryer holder ticks
all the boxes. Get the look
with the Rhea station
from Takara Belmont.
takarahairdressing.co.uk
ERGONOMIC ECSTASY
You don’t have to choose comfort over style
when it comes to functional pieces. “Making
sure the client is relaxed and comfortable
is one of the most important things about
a backwash unit,” explains Albert.
“This beautiful, ergonomicallydesigned
piece gives full back
and neck support and tilts the
head so it’s easily accessible for
the stylist.” Get the look with the Pahi Bold
reclined wash unit from Albert Ewan Design.
albertewandesign.com
FRONT ROOM FABULOUS
Make your clients feel instantly
at home with chairs that wouldn’t
look out of place in front of
the TV. “Buttery soft and so
comfortable, this chair is the
ultimate addition to any salon,”
says Albert. “Its homely style
is so inviting, and the hardworking,
speckled fabric will
hide a multitude of sins.” Get the
look with the Pahi Denis styling
chair from Albert Ewan Design.
albertewandesign.com
56
CREATIVE HEAD
Call now new 2020 brochure
New models new finishes
Expert salon design
INTRODUCING TWIGGY STYLING CHAIR
new from the maletti madam collection.
MANY LOW SPECIAL OFFER PRICES ON
THIS BRAND NEW COLLECTION
www.albertewandesign.com T.016 70 73 89 79 studio@albertewandesign.com
58
CREATIVE HEAD
TURN BACK THE CLOCK TO THE 1970S – THREE-DAY WORKING WEEKS, ENERGY BLACKOUTS
AND STRIKES. GLAM ROCK DOMINATES AND ROXY MUSIC’S BRYAN FERRY IS SHOWING
BOYS WHAT REAL GLAMOUR LOOKS LIKE. FUSE THAT WITH YSL CAMPAIGNS OF THE TIME
AND YOU HAVE NICO, THE LATEST FROM PAUL STAFFORD AND HIS STAFFORD HAIR TEAM
PHOTOGRAPHY BY LEE MITCHELL
CREATIVE HEAD 59
60
CREATIVE HEAD
CREATIVE HEAD 61
HAIR Paul Stafford and Zara Calhoun. COLOUR Aiden Bradley. ASSISTED BY Tiaran
Okane and Mark James. PRODUCTS ALFAPARF Milano. STYLING Jamie Russell.
62
CREATIVE HEAD
A
mighty
heart
WITH ECcENTRIC, OVERSIZED
FEMININE HAIR FINISHES
CONTRASTING WITH STRONG
PATtERNS AND MASCULINE SHAPES
IN THE WARDROBE SELECTS,
SHELlEY SUMNER’S VISION IS TO
BRING THE RUNWAY TO THE SET
PHOTOGRAPHY BY CHRIS BULEZUIK
CREATIVE HEAD 63
64
CREATIVE HEAD
CREATIVE HEAD 65
HAIR AND CREATIVE DIRECTION Shelley Sumner. STYLING Lewis Cameron.
MAKE-UP Louise Lerego. MODELS Anabelle Hoy, Rosie Turnham, Isabella Lilley.
Congratulations @naomi!
Officially an ICON at the
British Fashion Awards
@britishfashioncouncil
#Throwback to Liv Tyler
for @rankinarchive and
@hungermagazine. Such fun
working with @estebanhair
The incredible #SuperQuiff for
@-charlesjeffrey A/W20
On set filming for the NEW
#TenYearsYounger. Coming
soon to screens near you…
In the
frame
Co-founder of Salon Sloane and
Revlon Professional global influencer,
John Vial (@johnvialhair)
snaps away
No, no really... you take the
bed! #mansbestfriend
#FBF to that time we made
@melaniecmusic a screen
siren… #notsosportyspice
SHOOT AND SEND Want to give us
a snapshot of your world? Tweet
us at @creativeheadmag now!
#TBT to @-charlesjeffrey
with #TimWalker for
@i-d. Hair by me and
@paulpruchnikhair
#TBT to @iceberg
A/W19 inspired by
@zahahadidarchitects
The wonderful @revlonprofessionaluk
team backstage
Such a joy to work with the
genius that is @bjork for
@dazed winter 19 issue
66
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