Creative HEAD February 2020

#BusinessEdit
BUSINESS BUILDER
Diversify your service menu and take exfoliation
to the next level with the new Dermaplaning
course (£350 exc. VAT), available to book on the
Salon Services website. Not only will you gain
the skills and knowledge required to complete a
tailored treatment for various skin types, you’ll
also be given tips on aftercare to help your clients
achieve brighter and more youthful-looking skin.
ASK ME
ANYTHING
THERE ARE EXPERTS INSIDE
EVERY BRANCH OF SALON
SERVICES WITH KNOWLEDGE
TO SHARE, SO JUST ASK!
Want to boost business? Help your clients
achieve optimal results and relaxation
with a little TLC at the backwash. Just
10 minutes is all it takes to provide an
express add-on treatment that will leave
their hair restored and their senses
soothed. The Olaplex collection – which
has revolutionised the haircare game – is
perfect for this.
Jo Martin
marketing director
at Sally Europe
THE SERVICE STATION
In association with
Innovative launches, expert advice and business
boosting ideas – drop in and feel the buzz!
ON RIGHT NOW
This February, Wunderbar – the cutting-edge
professional haircare brand – is arriving at
Salon Services. Featuring an extensive range
of hair colour creams, shampoos, toners,
peroxides and more, it includes everything
you’ll need to create distinctive and unique
looks for clients. Head online to stock up!
WELL-GROOMED
BUYS FOR THE BOYS AT
Add-on services are
a great way to turn
your salon into a onestop-shop
for all your
customers’ beauty
needs. Manicures
are another crowd
pleaser, and can be
enjoyed by both men
and women. Sally’s
Manicure & Pedicure
course (£70 exc. VAT)
is a great all-rounder
if you’re looking to
add a new service to
your menu.
Q: As a mobile
hairdresser, how
can I attract and
retain customers?
A: First of all, be sure
to leverage social
media. Once you’ve
decided which channels
you want to use,
ensure your profiles
align with the same
names and include all
the most important
pieces of information,
such as your contact
details, services and
the area you operate
in. Don’t forget to
post plenty of eyecatching
imagery that
showcases your work.
Referrals are another
great marketing trick.
It is also important
to reward existing
customers for sending
new clients your
way – and consider
offering new clients a
little something extra
to entice them, for
example a free blow-dry
if they book a wash and
cut or a 2-for-1 voucher.
FOR ADVICE ON HOW TO BUILD YOUR BUSINESS, CALL 0330 123 1907 OR VISIT SALON-SERVICES.COM
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CREATIVE HEAD