Creative HEAD February 2020

In print•online•everywhere!

£4.50 FEBRUARY 2020

all back to mine

Let’s GET it started

A COMPLETE NEW LOOK, NEW ON-TREND PRODUCTS, INNOVATIVE

TECHNOLOGY AND REWORKED SUSTAINABLE PACKAGING.

THIS IS PLANET F – THE WORLD ACCORDING TO FUDGE PROFESSIONAL

FUDGE UP THE RULES

OF STYLING

TO BUILD UPON ITS ALREADY

ICONIC REPUTATION, FUDGE

professional HERALDS A

SHAKE UP IN STYLING LIKE

YOU’VE NEVER SEEN BEFORE.

EVER SINCE 1991 FUDGE

PROFESSIONAL HAS BEEN

REWORKING THE RULES OF

STYLING. NOW, ITS MISSION IS

TO OFFER A COMPREHENSIVE

RANGE OF UNIQUE AND ON-

TREND PRODUCTS THAT SUPPORT

THE NEEDS OF THE SALON

pROFESSIONAL. NEW PRODUCTS

PACKED WITH INNOVATIVE

TECHNOLOGY TO GIVE EVEN

GREATER STYLING OPTIONS

IN THE SALON AND AT HOME,

WHILE THE OUTSIDE EMBODIES

A COMPLETEly NEW LOOK and

MORE SUSTAINABLE PACKAGING.

CREATIVE HEAD PARTNERSHIP

PLANET F

IN A FLASH

DESIGN DETAIL – now modern and

eye-catching with a signature holographic finish

in line with the care portfolio

PLASTIC PROMISE – 76 per cent of the new range contains

recycled plastic and by 2025 Fudge Professional will be using

25 per cent less plastic with 100 per cent of its products in

reusable, recyclable or compostable plastic packaging

SKINCARE MEETS HAIRCARE – new styling products contain

hydrating hyaluronic acid to deliver the most moisture-heavy yet

lightweight finish

CURL REVOLUTION – the natural hair movement has

influenced new product development to offer greater

control, protection and hydration to all types of curls

INNOVATIVE TECHNOLOGY – purposedesigned

formulas to care for hair and

give longer-lasting styling power

CELEBRATE GOOD

HAIR, COME ON!

MEET THE GAME-CHANGING, SCIENCE-SAVVY PRODUCTS

ADDED TO FUDGE PROFESSIONAL’S PREP, SCULPT AND FINISH

LINES. PACKED WITH INNOVATIVE TECHNOLOGY, THESE

HARD-WORKERS WILL REVOLUTIONISE YOUR KIT BAG

LIFE AND SOUL

JONATHAN ANDREW, FUDGE PROFESSIONAL GLOBAL B

RESEARCH AND DEVELOPMENT TEAM TO CREATE THE HA

BRAND HAS EVER SEEN. WHICH W

THE TECH SPEC

FLEXI FIBRE

Blend of polymers which form

a transparent and flexible film

around each strand to offer

strong and remouldable hold

CLIMATE-CONTROL

Protects against humidity

and controls frizz for

all-day protection

WEATHER-SHIELD

A protective shield for each

hair strand to give frizz control

and humidity resistance

SHINE-LOCK

Conditioning agent that

envelops, smooths and

secures cuticles to ensure

high-shine and softness

CURL CONTROL

Hydrates, defines, reduces

frizz and locks all types of

curls in place

HYALURONIC ACID

Moisturises from within the

cuticle and shields each

strand to hydrate, control

frizz and lock in shine

PREP

BLOW DRY AQUA PRIMER

The essential fi rst step for the ultimate,

long-lasting blow-dry, this lightweight liquid

works as a virtual umbrella for the hair.

First, protecting from heat up to 230°C,

it contains HYALURONIC ACID and Fudge

Professional’s WEATHER-SHIELD

TECHNOLOGY to deliver all-day humidity

resistance and frizz control, improved

softness, smoothness and visible shine.

JONATHAN SAYS: “Blow Dry

Aqua Primer is so versatile!

We were inspired by waterbased

make-up to provide

lightweight moisture without

weighing the hair down”

PREP

CURL REVOLUTION MIST

For curly boys and girls everywhere, this

weightless dew defi nes everything from waves

to curls and spirals to revolutionise the look and

feel of curls. Packed with WEATHER-SHIELD

TECHNOLOGY to protect against frizz and

humidity, it quenches curls’ thirst for moisture

and creates beautiful defi nition, natural volume

and texture with a healthy-looking shine. No

stickiness, no heaviness and no crispy crunch.

“Psst, this

isn’t just for

girls – guys need to

get involved! Spray

all over hair and

scrunch it dry”

OF THE PARTY

RAND AMBASSADOR, WORKED CLOSELY WITH THE

RDEST-WORKING NEW PRODUCTS THE FASHION-LED

LL BE YOUR NEW FAVOURITE?


SCULPT

FINISH

HYALURONIC

ACID – WHAT

IS IT?

A saviour in skincare for its

hydrating properties, hyaluronic

acid is a magnet for moisture. One

gram of the stuff can hold up to six

litres of water. Crazy, huh? Added

to skincare and haircare it has

the ability to help texture

and dryness

MATTE HED MOULDABLE

AQUA SHINE SERUM

Mix up shorter styles with this medium-hold

clay, enriched with FLEXI FIBRE technology

to give movement and texture with a longlasting

matte fi nish. Enhanced with

CLIMATE-CONTROL shield to provide

all-day humidity protection, its lightweight

consistency makes it ideal for fi ner hair types.

JONATHAN SAYS: “Matte

Hed Mouldable is great for

guys who have longer hair as

it gives all the benefi ts of a

matte fi nish but is soft enough

to be reworked and styled

throughout the day”

The ultimate weightless, smoothing, glossing

fi nish for every style. Smooth through hair to

create a virtual umbrella of protection with

WEATHER-SHIELD TECHNOLOGY that

delivers all-day humidity resistance and frizz

control. Infused with HYALURONIC ACID and

SHINE-LOCK technology to envelop each

strand, this smooths down cuticles for your

best ever smoothness and long-lasting shine.

“For amazing

shine put a couple

of drops in your hand

and work it through

from the underneath to

the top of the head on

wet or dry hair”

Planet F to the rescue

FUDGE PROFESSIONAL HAS PLEDGED A

‘PLASTIC PROMISE’ TO USE 25 PER CENT LESS PLASTIC

BY 2025. HERE’S HOW IT’S GONNA HAPPEN

Fudge Professional knew that in order to reduce its carbon footprint,

fundamental revisions needed to be made to its packaging across all

product lines. With this at the forefront of the renovation, the fashionfavourite

brand has made radical improvements, pushing forward

with its ‘Plastic Promise’ to completely revamp its iconic jar.

Sculpt Shaper packaging is now 100 per cent recyclable, uses 30 per

cent less plastic and features a stylist-savvy fl ip lid. In fact, all of your

favourite Fudge Professional products in bottles and jars now contain

post-consumer resin (PCR), which means it’s been given a new life

after being used by the consumer, and post-industrial resin (PIR) –

a blend of recycled resins from industrial waste. That’s not forgetting

the cans in Fudge Professional’s impressive arsenal, which are all

completely recyclable. Fudge Professional has already ensured

76 per cent of its styling product components can now be

completely recycled and it’s working towards 100 per cent.

FUDGE PROFESSIONAL’S

PLASTIC PROMISE

By 2025 Fudge Professional will use:

● 25 per cent

less plastic

● 30 per cent

recycled content in

all plastic packaging

● 100 per cent of its

products in reusable,

recyclable or

compostable plastic

MAKE A DIFFERENCE TO YOUR CLIENTS’ STYLES, YOUR SALON’S RETAIL BUSINESS

AND THE WORLD AROUND YOU – JOIN THE PLANET F PARTY NOW.

CALL 0161 968 4040 OR VISIT FUDGEPROFESSIONAL.COM

@fudgehair

@FUDGEHAIR #FUDGETHERULES #PlanetF

CREATIVEHEADMAG.COM

MAGAZINE EDUCATION EVENTS INSPIRATION CREATIVE HEAD STORE COMPETITIONS

EXCLUSIVE

Pre-Raphaelite beauty touched by darkness; ‘Prosepine’ by Marina Roy

explores wild texture, undulating shapes and quirky placement

The awards, the follower counts and the

show-stopping events! Delve into the

history of Creative HEAD as we chart

a timeline of our 20-year existence

We’re tackling colour conundrums at

PAINT online. February sees Wella

Professionals Passionista Clayde

Baumann battle bad balayage

Big salon names, smart business ideas.

We’ve got two days brimming with

invaluable know-how lined up, so get

your tickets now for Salon Smart 2020

creativeheadmag.com

creativeheadmagofficial

@creativeheadmag

Find us on and at Paul Mitchell UK

Forty years ago, it all started

with two friends and a dream.

John Paul DeJoria and Paul Mitchell,

with just $700 in their pockets,

started a company that would

support the success of hairdressers

and provide salon-quality products

at an affordable price. Four decades

later this is still the enduring

promise that we make to the

professional industry.

“Our goal has always been to

provide hairdressers with the

best products and education,

and we’re constantly finding

new ways to achieve it.”

-John Paul DeJoria

Available exclusively from Salon Success - The Distributor of Choice

To find out more visit salon-success.co.uk or call 0845 659 0011

The L’Oréal Colour Trophy is the longest running

live hairdressing competition in the world.

Celebrating 65 years, we are dedicated to all that is great

in our industry – the artistry, the mastery and most

importantly YOUR talent.

Now 111 years old, L’Oréal Professionnel was founded on

professional hair colour, advancing the boundaries of

breakthrough innovation and pushing the industry forward.

The L’Oréal Colour Trophy invites you to make your mark

in 2020 by entering this historic year of the competition.

This is history in colour.

This is your life in colour.

ENTER NOW ONLINE*

LOREALCOLOURTROPHY.COM

Deadline for entries: 24th February 2020, 5pm

Make sure you consult the rules within the

competition Terms and Conditions!

*Open to UK residents aged 16+ (and up to aged 25 for the STAR award category) entering as part of a salon team (except for the

College award category where entrants must not be working in a salon and can be ROI residents). One entry per individual across all

categories. Entries must be uploaded onto www.lorealcolourtrophy.com by 24/02/20. Must use only L’Oréal Professionnel products,

entry photos must be in colour and no more than one year old. Winning team (or individual in the case of the College Award category)

receives the 2020 Award for the relevant category and the chance to attend other hairdressing events/trips dependent on category.

See www.lorealcolourtrophy.com for full details and T&Cs. Promoter: L’Oréal Professionnel, a trading division of L’Oréal (UK) Limited.

Image: UK Grand Final 2019

Hair by: Jo Cree Brown, Creative Director, Special

Projects for Trevor Sorbie International

@LOREALPRO

#LCT20 #LOREALPROUK

Editor’s letter

58

20

42

I HAVE A confession: I’m really nosy (although I prefer the label

‘curious’). As a child, I loved to watch Loyd Grossman go Through the

Keyhole on TV, leading us across the shag pile and through the chintz of

’80s celebrity homes, and I’m no different now when I hear of new salons

opening. I want to get right in there and see what they’ve done, enjoy the little

unique touches (check out the wine cellar in a mechanics pit on page 20 for

example!) and get a proper vibe from all the choices taken. A location and its design

has such an effect on everyone through the door, so these are decisions that should

never be taken lightly. Hear how Most Wanted Best New Boutique Salon douce

makes the most of its compact aluminium Airstreams (on p36 – truly illustrating

that size does not matter) before perusing interiors advice from the salon design

experts (p54). Living walls? Industrial concrete? Communal tables carved from

giant tree trunks? Choose your salon’s aesthetic carefully, but just ensure you

make it individual and welcoming to tempt people in from your

competitors…

CREATIVE HEAD

Since 2000

Amanda Nottage

Editor

JOIN US!

Next month is a BIG one!

On 1 March, our Most

Wanted and The It List

competitions open for

2020 entries. Got your

eye on a trophy? Sign up

at creativeheadmag.com/

newsletter for MWIT20

updates. Business

networking returns to

London on 29-30 March

in the shape of Salon

Smart – and progress is on

the agenda. Head to pages

42-47 for more and to see the

presenter line-up – we’re talking

Kenna, Bad Apple’s Gavin Mills,

Richard Phillipart, team SliderCuts

and many more. Finally, mark

16 March in your diary –

The Coterie is off to Edinburgh!

Creativeheadmag.com/events

amanda@alfol.co.uk creativeheadmag.com creativeheadmagofficial

@creativeheadmag

FOR MORE DETAILS CONTACT CUSTOMER SERVICES

UK 020 7391 7440 Customerservice.uk@revlon.com

IRELAND 018869300 Customerservice.ire@revlon.com revlonprofessionaluk

#COLOR

STROKE

COLOR EXCEL

TM

by REVLONISSIMO

Transform every service into a color destination.

For every client add a stroke of color,

our unique technique takes your client’s life

as inspiration for a personalized color service

#colorstroke.

Your expertise taken to the next level.

Learn more at Revlon Professional

revlonprofessional.com

CREATIVE HEAD

February

Since 2000

WHAT’S INSIDE

62

FASHION

Shelly Sumner

combines

feminine finishes

with masculine

shapes

36

DOUCE

Phil Benton’s compact douce salons take

mobile hairdressing to another level

ON THE COVER

Hair by Jonathan Andrew

for Fudge Professional.

Photography by Simon

Songhurst. Make-up

by Mario Brooksbank.

Styling by Oliver

Vaugyhn.

54

ROOM WITH

A VIEW

Your salon is the

embodiment of

your brand – does

it need a refresh?

EDITOR

AMANDA NOTTAGE

DEPUTY EDITOR

DEBORAH MURTHA

STAFF WRITER

ANNA SAMSON

COMMERCIAL EDITOR

EVE WAGSTAFF

ART DIRECTOR

NICK JABBAL

CHIEF SUB EDITOR

ADAM WOOD

DIGITAL DESIGNER

EVA VESTMANN

ONLINE AND

DIGITAL ASSISTANT

KELSEY DRING

ONLINE AND

DIGITAL EDITOR

ALISON ROWLEY

CLASSIFIED EXECUTIVE

DAVID HAMMOND

SPECIAL PROJECTS MANAGER

JENNY BROOKS

SPECIAL PROJECTS DIRECTOR

JOANNA ANDERSEN

PUBLISHER

CATHERINE HANDCOCK

Creative HEAD is printed on

paper certifi ed as being from

sustainable sources using only

vegetable-based inks. Printed

by Buxton Press, Environmental

Printer of the Year and Printing

Company of the Year.

WRITE TO US AT:

Creative HEAD,

21 The Timberyard,

Drysdale Street,

London, N1 6ND

020 7324 7540

enquiries@alfol.co.uk

Creative HEAD is published

10 times a year by Alfol Ltd.

Creative HEAD is a registered

trademark. No part of this

magazine may be reproduced

without prior permission of the

publisher. All information correct

at time of going to press.

Printing by Buxton Press

creativeheadmag.com

creativeheadmagofficial

@creativeheadmag

The edit

THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY

SUPERCUTS AND

REGIS UK RESCUED

THE UK REGIS and Supercuts salon chains

have been rescued after being bought out

of administration. The Bushell Investment

Group has agreed to acquire 140 locations

still trading under the two brand names

across the country, saving more than 1,000

jobs. However, some 60 sites are still expected

to close as a result of the firm going into

administration last October, putting about

200 jobs at risk. Regis had cited a “perfect

storm” of pressures, including a reduction

in footfall in shopping centres where many

of its salons are based, as well as higher

wage costs. Paul Fleming, partner at law

firm AG, which helped advise on the deal

for administrator Deloitte, said: “This will

not only save a number of jobs, it will also

help ensure a familiar name on British high

streets continues to support local economies.”

John Vial at Charles Jeffrey Loverboy

Pacifism

Art School

London Fashion

Week Men’s A/W20

LONDON’S REBELLIOUS STYLE streak took centre stage as London Fashion

Week Men’s showcased riffs on classic and individualised looks. John Vial

created exaggerated ‘super quiffs’ in acid-bright colours at Charles Jeffrey

Loverboy for American Crew and Revlon Professional. Federico Ghezzi’s team

accentuated textured lengths using KEVIN.MURPHY at Bethany Williams,

while Yuuki Yanase created ’20s-esque Marcel waves with splashes of colour for

1x1 Studio using TIGI. Retro ’70s afros were spotted at Pacifism with Brendan

O’Sullivan using go24•7, while Toni&Guy artistic director Federico Patelli

offered wind-swept styling at Paria Farzaneh. Stefano Chahid Mazzoleni and

his team styled slick kiss-curls, intricate shapes and bright colour using Leonor

Greyl at Bianca Saunders. Elsewhere Charlie Le Mindu and ANTI Collective

created a fusion of non-binary shapes and styles for Art School.

Art School

Bethany Williams,

photography by Jade Berry 1x1 Studio, photgraphy by Al de Perez

KENNA COMES TO SALON SMART!

Session supremo Kenna has been announced

as the finale interview at Salon Smart 2020. The

founder of Kennaland salons in London and

New York, he’s an in-demand session stylist

whose worked with the likes of Gigi Hadid,

ghd, GQ and Vogue. Turn to page 42 for more

The L’Oréal Professionnel

Steampod isn’t the only

thing getting a makeover.

The matching haircare products,

which somehow manage to deliver

heat protection and hydration in

light-as-air formulations, make for a

styling dream team.

lorealprofessionnel.co.uk

12

The world’s smartest software

for appointment booking

Timely is designed to help you deliver exceptional client experiences. Automatically save time with no more

unproductive gaps in your calendar, and connect to iZettle for a fast and seamless checkout your clients will love.

With more than 500 software updates every year, we’re continuing to deliver more product goodness to help your

business thrive. Join over 36,000 global Timely customers today.

Talk to us: +44 20 3808 0465

gettimely.com

#CHedit

Headmasters Paddington team

HEADMASTERS AWARDS CHANNEL THE BIG APPLE

HEADMASTERS PADDINGTON WAS crowned Salon of the Year as the salon group

celebrated its annual awards in a New York-themed extravaganza at Battersea Evolution. The

Headmasters Artistic Team, led by creative director Andrew Barton, also took to the stage

with show-stopping looks to celebrate the diversity of the Big Apple’s music scene. One lucky

colourist drove away with a Mini Cooper, and a partnership with EasyJet Holidays means

12 Headmasters stylists have the chance to become a social media ambassador for the travel

company. The group also announced it had raised an impressive

£106,000 for its charity of the year, the Teenage Cancer Trust.

+625%

The percentage increase in searches

and pins on Pinterest for gender-neutral

haircuts over the past year, according to

Pinterest’s 2019 review.

Wella revamps

XPOSURE

Wella Professionals has unveiled a makeover

for its student competition XPOSURE, with

two new categories in an updated format.

Creative Colour is for students to showcase

their creative use of colour, while Colour

the Cut is for a total look that encompasses

colour, cutting and styling skills. The

updated photographic categories are open

to students in training and with fewer than

five years of experience. Before and after

images are submitted online for their chosen

category, with successful candidates making

it through to Regional and Ireland heats

before qualifying for the UK & Ireland Final.

Gold winners will win a face-to-face session

with a Wella guest artist and a course of their

choice. The college or academy with the

highest number of entries will also receive a

bespoke Look & Learn session. Entries close

on 18 February.

TO SEE the full list of winners,

visit creativeheadmag.com

DUBLIN DELIVERS

More than 500 salon and spa owners converged

on Dublin for the annual Salon Owners Summit

from Phorest Salon Software. Salon owner Ken

Picton, celebrity colourist Christophe Robin,

Marcus Allen from Urban Retreat and Pamela

Laird, beauty expert and owner of Moxi Loves, all

featured on the line-up presenting on the theme

‘Create a 2020 vision for your salon’.

The search is on for

new VISIONARIES

REVLON PROFESSIONAL IS on the hunt

for six talents to form its new VISIONARIES

team, led by Revlon Professional global

artistic ambassador Mark Leeson and a

team of experts. The year-long scheme is a

platform to explore creativity while learning

hands-on session stage and editorial skills

and is now open for entries. The 12 chosen

finalists will be invited to recreate their entry

look live in Leeds on 25 February, in order to

win one of the six coveted spots.

MY month

AHEAD

What February

has in store for...

KIM GOODGER

RAW

We have Carolyn Newman

coming to the salon to teach

a bespoke consultation and

colour course. She taught

us her ‘Colour your Column’

course last year and the team

loved it so much they wanted

her back again! Education is

such a huge

part of our

culture and

something the

team and I are

passionate

about.

PAULA MCCASH

FREELANCE STYLIST

February is an exciting

month thanks to fashion

week, I already have some

shows lined up for Milan

and London. I love getting

together with our team and

smashing out the looks for

the shows. I’m also very

excited about

launching my

new website!

2019

MOVERS AND

SHAKERS

Samantha Grocutt has

been named president of

the Hair & Beauty Charity

for 2020.

Sam Villa is the recipient of

the inaugural International

Hair Influencer of the

Year Award from the

International Hairdressing

Awards.

Fotis Sfetas has become

the newest member of the

Toni&Guy Artistic Team.

14

MAKE THE HAIR RE-BLOOM.

A METROPOLITAN LIFESTYLE CAN COMPROMISE THE BALANCE OF

YOUR SCALP, BUT IT IS RIGHT AT THE ROOT THAT THE BEAUTY

OF YOUR HAIR BEGINS. SEMI DI LINO SCALP TAKES CARE

OF YOUR SKIN’S WELLBEING AND RESTORES YOUR HAIR’S

NATURAL STRENGTH AND RADIANCE.

SO YOU CAN FEEL AT EASE, IN ANY SITUATION.

Contact us: 0207 849 3251 Email: customerserviceuk@alfaparf.com AlfaparfMilano.gb

alfaparfmilano_official

Get adventurous with the

CHROMA ID semi-permanent

rainbow of shades and formulas

from Schwarzkopf Professional –

from sweet candy to bold brights,

your clients can mix and match to

suit their style.

IN-SALON SERVICE

0800 328 6920

schwarzkopfpro.com

TECNI.ART 6-FIX from

L’Oréal Professionnel

is the range’s strongest

fixing spray yet.

We love the triple

diffusion dry mist,

the 24-hour extreme

hold and humidity

protection, all without

crunchiness.

RRP £15.60

0800 030 4034

lorealprofessionnel.co.uk

You have a tough choice between sparkling Hot Kiss,

Mauve Amour, Passion Berry, Peri-Wink and True Lav

with the new Color Intensity collection from JOICO

ambassador Larisa Love.

IN-SALON SERVICE

0845 071 2326

joico.eu

Irresistible services consumers will want

to snap up, selected by the Layered team

Hairdryers have become seriously sexy and

consumers are prepared to pay big bucks for a

dryer if it looks the part and can deliver. That’s

why ghd’s new helios (available in four colours) is

something to get excited about. It’s proclaiming

this latest launch is the lightest and fastest

professional hairdryer yet thanks to its brushless

motor, meaning it’s also quieter

and gives users 30 per

cent more shine to boot.

Aeroprecis technology

delivers a concentrated

temperature and airflow

distribution, for precise control,

less frizz and dazzling shine.

RRP £159

01924 423400

ghdhair.com

New from Instagram sensation

Guy Tang comes this balayage-ina-box,

Stroke it Out. Stuffed with

rose gold tools including a paddle

and a mix of brushes, your kit will

look lit.

SALON PRICE £60

0845 659 0011

salon-success.co.uk

Keep on stylin’ with Neuro

Reshape and Neuro Restore,

the latest additions to this heatactivated

range from John Paul

Mitchell Systems to help you

rework and freshen up styling.

RRP FROM £9.95

0845 659 0011

salon-success.co.uk

Why should blondes have all the

cool stuff? Redken shows some

love to brunettes with the Color

Extend Brownlights blue toning

range to banish any brassiness.

RRP FROM £18.50

0800 085 4956

redken.co.uk

Treating hair loss doesn’t have

to be cold and clinical. The new

Genesis line from Kérastase offers targeted treatments

with sophisticated, luxurious formulas to fortify hair.

RRP FROM £23.90

0845 600 0122

kerastase.co.uk

Joining the

milk_shake

Lifestyling range,

welcome the Braiders:

Braid Cream to prep,

Braid Grease for separation

and Braid Lotion for flexibility.

RRP £18.79 EACH

01392 365 177

milkshakehaircare.co.uk

16

CREATIVE HEAD

#CHedit

STOCK

OPTIONS

OUR PICK OF THE LAUNCHES TO

STACK ON SHELVES, ADD TO MENUS

AND SHARE WITH YOUR STYLISTS

Indulge those sugar cravings with these

sweet additions across Fudge Professional’s

revamped prep, sculpt and finish lines.

Designed with the fashion-savvy stylist in

mind, the four new products are packed

with unique patented technology to protect,

control, shine and texturise clients’ hair.

Blow Dry Aqua Primer resists humidity

and protects against the elements, while

water-based gel Aqua Shine Serum provides

all-day humidity protection. For all the curly

boys and girls there’s Curl Revolution Mist,

a light dew that defines everything from

waves to spirals and coils with its Curl Control

technology. Shorter styles can update their

look with Matte Hed Mouldable, enriched

with Flexi Fibre technology to give movement

and texture. And it’s not just the extra unisex

formulas that will pique your interest; the

iconic brand’s revamp also reflects its

sustainable and eco-friendly stance. As

part of its plastic promise for 2025, Fudge

Professional has pledged to use 25 per cent

less plastic, 30 per cent recycled content

and have a 100 per cent of its products

in reusable, recyclable or compostable

plastic. Get some of that candy!

RRP FROM £15.50

0161 968 4040

fudgeprofessional.com

IT’S ALL ABOUT... BRUSHES

Perfect for extensions wearers,

the bristle brushes from Great

Lengths now have a new slick and

sophisticated black shine finish,

while new lightweight, wooden

handled brushes are great for the

salon or at home.

RRP FROM £7.50

0113 278 1292

greatlengthshair.co.uk

Be dazzled by the Pro Shine

Enhancer Detangler range

from WetBrush, using natural

boar bristles to distribute the

hair’s own oils for shiny, smooth

results and protection against

split-ends and breakage.

RRP £15.99

023 9400 3660

wonderful-brands.com

CREATIVE HEAD

17

SOPHIE KINLOCH

AGE 22

SALON MCINTYRES SALONS

WHY DID YOU WANT TO BE

A HAIRDRESSER?

I felt like I could

express myself

through hair in a

creative way and

I did so from a

young age on my

own hair. I also

live for and crave

the sensation of

being able to make

people feel and

look amazing.

WHAT HAVE BEEN YOUR HIGHLIGHTS SO FAR

It has been winning Wella TrendVision Award

UK and getting the opportunity to go to

Seville in March to represent the UK.

It gave me all the confidence

I was missing as a

stylist and, as a first

competition for me,

I had so much fun.

WHERE DO YOU

SEE YOURSELF IN

10 YEARS’ TIME?

Hopefully doing a lot more

editorial work and having

more opportunities to work

with different hair textures.

The hair industry allows a

stylist to go down so many

paths – I just want to try

everything and see what

I like doing the most.

WHAT WOULD YOUR

DREAM GIG BE?

Doing Lily Allen’s

hair. A close second

would be working

at New York

and Paris

Fashion Weeks.

18

World leading

ethical hair extensions

To enquire about joining the elite and becoming a Great Lengths certified stylist visit

GREATLENGTHSHAIR.CO.UK/BECOME-A-CERTIFIED-STYLIST

#CHedit

Inside

story

BE IRONBRIDGE TELFORD

It’s taken a little longer to get the doors open at BE Ironbridge, the fi rst

salon from award-winning stylist Brooke Evans. But that’s the risk when

you choose a unique location in a world heritage site in Shropshire. It

has an individual interior, featuring bespoke, hand-crafted furniture and

accessories. The site was once a garage and Brooke’s family all pitched

in to help transform this large, cold space into a warm, inviting locale that

anyone would want to spend time in. The old mechanics pit? That’s now a

wine cellar with a glass cover (genius!), while a living wall has been installed

to add a little green interest as well as cleanse the air. Partnerships have

been carefully cultivated with local businesses, including a neighbouring

cafe so clients can buy homemade cakes while enjoying a blow-dry or a

root touch-up. Brooke is keen for the salon to be a place where people

can meet friends for coffee and cake or even an afternoon drink (she’s fully

licensed), aiming to establish BE Ironbridge as a hub of the community.

HOT BUYS

COLORADO RAPID

Get tidy on new wheels with the

Salon Services Colorado trolley,

packed with trays, accessory

holders, compartments and a

holder for your dryer.

£59 exc. VAT

0330 123 1907

salon-services.com

now open

LA GROOVY AT YE OLDE BELL BARNBY MOOR

This spa-set salon offers panoramic views

over the surrounding countryside and boasts

Roberto Cavalli wallpaper designed using

more than 6,000 crystals.

20

CREATIVE HEAD

THE BUSINESS EDIT

WHAT’S IN A NAME?

WHETHER IT’S ON a sign above your shop

or popping up as a tag on Instagram, your

salon’s name is often the first time that

potential customers encounter your brand

– so it’s important to get it right. But how do

you pick the perfect salon name?

The name of Ego Hair Design was chosen

to reflect its philosophy. “It’s always been

about the client – our team members set

their own egos aside to serve our clients and

make them feel amazing,” explains owner

Caroline Sanderson. “It was never an option

to put my name above the door; it’s about

the clients and the team, not me.”

Most Wanted Best New Salon winner Gina

Conway has described her decision to name

her salons after herself as a blessing and

a curse. “Overnight I lost my anonymity,”

she says. “But having your name be your

brand means that everything you represent

and believe in becomes a greater extension

of you. Your ethics and quality are seen

through the eyes of your team and clients.

When they hear your name, they associate

that with your reputation, be it good or bad.”

When Robert Bruce took over the

Edinburgh salon he had been working in for

three years, he made the decision to change

the name. “It could be confusing for new

clients,” he explains. “I wanted to put my

own stamp on things. We chose ROKU – six

in Japanese – as it’s my lucky number and

also the building number. I was looking for

something that people wouldn’t forget.”

Karine Jackson recently revised her

business’s moniker to highlight her eco

credentials. “When I started my business 16

years ago I decided that using my name was

the best choice,” she says. “We have recently

updated to Karine Jackson Sustainable

Hair and Beauty. It reflects the work I’ve

been doing to create a plastic-free salon with

sustainability at its heart. The name gives

clients a clear idea of what we stand for.”

GEM JONES,

TAYLOR ROSE HAIR

EXTENSIONS LONDON

It’s so important that a name

encapsulates the essence of

the brand and resonates with

the clients. I knew I didn’t

want to use my own name, but

I felt it was important to have

some kind of personal name

for my business. I loved the

idea of using the name Taylor

as it evokes ‘tailor’, and with

that a bespoke service. I also

love how universally roses

are associated with beauty.

Ultimately, I wanted a name

that was elegant and feminine

but still inclusive as a brand.

H …

DELIVER AN A-LIST EXPERIENCE

NEED A LITTLE KNOW-HOW TO

NAVIGATE AND GROW YOUR

BUSINESS? FREDDIE BANKS,

GENERAL MANAGER UK & IRELAND

FOR KÉRASTASE AND SHU UEMURA

ART OF HAIR, IS HERE TO SHARE

SOME INSIDER KNOWLEDGE…

‘EXPERIENCE’ SEEMS TO be the buzz word right

now, but have you struggled when thinking how

you could improve your salon experience?

You’ve probably adapted and improved so

much in the past few years that there is

surely no way it can get any better. Is there?

I take inspiration from author Geoff Ramm;

who simply asks the question: “If your next

customer was an A-list Hollywood celebrity,

what would you do differently?” Would you

take more time for the consultation? Would you

upgrade your coffee? Order more plants and

flowers? Check the bathrooms every hour?

I guarantee you could come up with five

ideas in less than a minute, and ultimately

drive more loyalty. Customer experience is also in

your team’s hands, so ask them what they would

do if their next client was their favourite celebrity?

You will end up with a plethora of suggestions on

how to up your game when you didn’t think you

could do any more.

All that’s left is to put them into action; and

you can do this starting tomorrow, on that first

appointment with Mrs Harris. She may not be

a celebrity but she’s been coming to you for 15

years, so she deserves to be treated like one!

DO THE A-LIST EXERCISE

WITH YOUR TEAM:

1 Imagine an A-list celebrity calls you now to

book in for tomorrow

2 Write down as many ideas as you can in

60 seconds that you would do differently for them

3 Make them happen for every client

moving forward

WANT TO KNOW HOW YOU CAN BOOST YOUR BUSINESS WITH KéRASTASE? CALL 0800 085 4958 OR VISIT KERASTASE.CO.UK

CREATIVE HEAD

21

#BusinessEdit

LIFE

LESSONS

KEN’S CLINIC

GOT A BUSINESS HEADACHE?

LET KEN WEST, DIRECTOR OF BUSINESS

EXPERTS 3•6•5, OFFER A PERSONAL PRESCRIPTION

MELISSA

TIMPERLEY

MELISSA TIMPERLEY

Be focused. Know who

you want to attract into the

salon and focus your offer.

I’m learning that you can’t

be all things to everyone,

and trying to do so just loses

your brand identity.

Learn from those who

have ‘been there’. I’ve

learned to get feedback

from mentors and not

be defensive about the

comments made. The key

is not to let your standards

slip, but to keep pushing for

an even better version of

yourself and your business.

Recover from setbacks

quickly. There’s no point

in dwelling on a problem or

feeling sorry for yourself;

the quicker you can pick

yourself up and move

forward in a practical way,

the sooner you can start to

make changes.

Maintaining the morale

of the team is paramount.

The team takes its tone and

attitude from the leader, so

it’s my job to role model the

behaviours I need to see.

Learn the signs and provide

feedback on an ongoing basis.

KEN’S DIAGNOSIS

First of all, congratulations for being in

business for 50 years. This is something

to be really proud of and often in our world

of ‘shiny new toys’, it’s easy to think that this

isn’t something to boast about. I believe it

is. It shows that you have managed to move

with the times, remain current and have run

a successful and profitable business.

So how can you celebrate this? Well the

last salon that I worked closely with that

had reached such a milestone produced a

wonderful book that it gave to its clients and

friends. It was a beautiful pictorial journey

of all that it had achieved over the past 50

years. Now, we don’t all have that salon’s

track record of international success, but you

have your own history, photos and a story

that would be lovely to share. It’s relatively

simple to produce a book nowadays and

there are many websites that can help.

While you are celebrating, share your plans

for the future – this will inspire both your

clients and your team. Salons only become

‘fuddy-duddy’ when they allow themselves

to become complacent. Constantly keep your

salon looking amazing. Nice is not enough.

Keep your team educated and the best they

can possibly be. Good is not good enough

and the challenge for a long-standing

“It’s our 50th

birthday in 2020

– how can we

celebrate while

illustrating that our

salon is full of life

and soul and not

a ‘fuddy-duddy’

sort of place?”

MADELINE JOSÉ

FORSDYKE, WILLOW

HAIR DESIGN

salon can often be that the team becomes

complacent. They are successful and ‘know

what they know’ but skills is the one area

where you absolutely must keep up with

‘the shiny new thing’. Experience and age

hopefully bring knowledge but can also

bring comfort and complacency. The fact is

we never know enough. Even the most senior

and experienced stylists should constantly

update their skills. Dinosaurs become extinct.

Make the most of your social media

platforms to ensure that you celebrate

everything that is new in your

salon. Praise and celebrate

success and education so that the

public are aware that you believe

in constant education and growth.

Lastly, involve your community

in your celebrations. Without

them you would not have

survived. Hopefully you

are already involved in

community projects,

local charities and

consumer groups.

Clients, both old

and new, love to

support a business

that gives back.

DO YOU HAVE A BUSINESS HEADACHE YOU’D LIKE KEN TO HELP WITH?

Email KenW@365Hair.com or tweet @creativeheadmag

22

CREATIVE HEAD

#BusinessEdit

GET CYBER SAFE IN 2020

SALONS CAN WRONGLY ASSUME they

are too small be targeted by cybercriminals

as hackers can see them as an easy

target, says NHBF finance director

Kishon Mather.

He said that as the world celebrates

Safer Internet Day on 11 February, now

is the perfect time to assess your online

security. There are a number of steps you

can take to protect your systems, including

data backup, password protection,

securing mobile devices, and looking out

for phishing attacks (fake emails that ask

for bank details or link to scam websites).

Government figures showed that last year

80 per cent of UK businesses received

phishing emails.

He added: “It’s vital to remain vigilant

as a cyberattack could destroy your salon

computer system and lead to key data such

as banking and client details being used by

criminals to commit fraud.”

Find out more at nhf.info/cyber-threats

Employment law set

to change this April

FROM APRIL 2020, a new employee must be

given a written statement that includes all the

terms and conditions of their job on the first day

of their employment, says NHBF chief executive

Hilary Hall. “This is a change from the current law

which says you must do this within two months,”

she added.

The Queen’s Speech after the December

election last year also introduced a bill to protect

workers’ rights that includes greater redundancy

protection, extended leave for parents whose

babies need neonatal care, more flexible working

and ensuring tips are passed on in full.

The NHBF contracts and staff handbooks are

free to members and include all necessary terms

and conditions, visit nhf.info/contracts

GOV’T PLANS MASSIVE

LIVING WAGE INCREASE

“THE BIGGEST CASH increase ever” is how the government has described

planned increases to the National Living Wage (NLW). The rise to £8.72 for

over-25s is more than four times the rate of inflation. The National Minimum

Wage (NMW) is also set to increase.

NHBF chief executive Hilary Hall said: “We can expect higher than

inflation increases over the next five years. This will put further pressure on

salon finances as wages are such a high proportion of costs. We will continue

to work with government to ensure it supports small firms in our sector.”

From April 2021, the NLW will apply to those aged 23 and over. The

government plans to further reduce the qualifying age to 21 by 2025. The new

rates will be:

Wage increases from April 2020

National Living Wage (aged 25 and over)

National Minimum Wage, age 21 to 24



Apprentices*

£8.72 per hour

£8.20 per hour

£6.45 per hour

£4.55 per hour

£4.15 per hour

*An apprentice aged over 19 in the second year of their apprenticeship must receive the

age-appropriate NLW/NMW

What the Queen’s Speech

means for salon businesses

GOVERNMENT PLANS OUTLINED in the Queen’s Speech after the December election

could have a significant impact on the hair and beauty industry.

NHBF chief executive Hilary Hall said: “In good news for our industry, the government

said it will reform business rates to protect businesses such as salons. We also welcome

the government’s pledge to protect high streets from excessive tax hikes and to keep

our town centres vibrant.”

The government focus on Brexit and a new immigration system will mean EU citizens

who arrive after January 2021 will be treated similarly to non-EU citizens.

“Our industry can also expect more measures to protect the environment, which many

salons already support,” added Hilary. “The further investment in education and training,

including an extra £400 million for education for 16 to 19-year-olds, is also good news.”

Find out more at nhf.info/queens-speech

CREATIVE HEAD

23

#BusinessEdit

BUSINESS BUILDER

Diversify your service menu and take exfoliation

to the next level with the new Dermaplaning

course (£350 exc. VAT), available to book on the

Salon Services website. Not only will you gain

the skills and knowledge required to complete a

tailored treatment for various skin types, you’ll

also be given tips on aftercare to help your clients

achieve brighter and more youthful-looking skin.

ASK ME

ANYTHING

THERE ARE EXPERTS INSIDE

EVERY BRANCH OF SALON

SERVICES WITH KNOWLEDGE

TO SHARE, SO JUST ASK!

Want to boost business? Help your clients

achieve optimal results and relaxation

with a little TLC at the backwash. Just

10 minutes is all it takes to provide an

express add-on treatment that will leave

their hair restored and their senses

soothed. The Olaplex collection – which

has revolutionised the haircare game – is

perfect for this.

Jo Martin

marketing director

at Sally Europe

THE SERVICE STATION

In association with

Innovative launches, expert advice and business

boosting ideas – drop in and feel the buzz!

ON RIGHT NOW

This February, Wunderbar – the cutting-edge

professional haircare brand – is arriving at

Salon Services. Featuring an extensive range

of hair colour creams, shampoos, toners,

peroxides and more, it includes everything

you’ll need to create distinctive and unique

looks for clients. Head online to stock up!

WELL-GROOMED

BUYS FOR THE BOYS AT

Add-on services are

a great way to turn

your salon into a onestop-shop

for all your

customers’ beauty

needs. Manicures

are another crowd

pleaser, and can be

enjoyed by both men

and women. Sally’s

Manicure & Pedicure

course (£70 exc. VAT)

is a great all-rounder

if you’re looking to

add a new service to

your menu.

Q: As a mobile

hairdresser, how

can I attract and

retain customers?

A: First of all, be sure

to leverage social

media. Once you’ve

decided which channels

you want to use,

ensure your profiles

align with the same

names and include all

the most important

pieces of information,

such as your contact

details, services and

the area you operate

in. Don’t forget to

post plenty of eyecatching

imagery that

showcases your work.

Referrals are another

great marketing trick.

It is also important

to reward existing

customers for sending

new clients your

way – and consider

offering new clients a

little something extra

to entice them, for

example a free blow-dry

if they book a wash and

cut or a 2-for-1 voucher.

FOR ADVICE ON HOW TO BUILD YOUR BUSINESS, CALL 0330 123 1907 OR VISIT SALON-SERVICES.COM

24

CREATIVE HEAD

#BusinessEdit

MISSION CONTROL

PUTTING YOU IN THE DRIVING SEAT OF YOUR SALON

in association with Phorest Salon Software and the Creative HEAD Reader Panel

Reader Panel methodology: survey conducted in a poll of 50 salons employing four or more staff and spread geographically across the UK

ONCE EACH ISSUE of Creative

HEAD lands with our subscribers,

we speak to our Reader Panel to

ask them how their business is

going, in partnership with Phorest

Salon Software. We combine the

results from our Reader Panel

with research compiled by Phorest

Salon Software, using its client

base of salons from across the UK,

to gauge the what’s going on in the

industry and discuss how to solve

common problems and issues. This

month we’re talking about staffing

and how it affects salons.

PERCENTAGE OF TURNOVER

ATTRIBUTED TO RETAIL SALES

9.4%

AVERAGE CLIENT SPEND IN

DECEMBER (EXC. VAT)

£66.05

HOW DO YOU

COMPARE?

How was business in December

compared with November?

UP

100%

How was business in

December 2019 compared

with December 2018?

THE MISSION: SOLVE STAFFING ISSUES

60%

of salons

worry about

hiring staff

70%

of salons said

that concerns

over staffi ng have

held back their

business

SAME

10%

DOWN

10%

UP

80%

80%

of salons have

employed

someone new

in the past

year

“I would most likely have opened another salon by now but the problems

of recruiting and motivating staff has well and truly put me off !”

JANET SALVAGE, RUBY MANE HAIR BOUTIQUE, FARNHAM

DID YOU KNOW…

HIRING STAFF IS THE BIGGEST CHALLENGE

FOR 57 PER CENT OF SALON OWNERS

IF THERE IS a greater thorn in a salon owner’s

side than staffi ng, let it make itself known.

Nothing? I thought so. The salon owners I

talk to regale me with anecdotes of being left

short-staffed at short notice, having to protect

their business from light-fi ngered employees

or struggling to fi nd and keep talent. So when

we ran a survey with the mission of discovering

what the biggest challenges were facing salon

owners, the results were hardly surprising.

Of the 1,000 salons interviewed, 57 per cent

said it was their number one challenge when

setting up their salon (ahead of fi nance at 42

per cent and location at 37 per cent). And once

established, staff issues still reign supreme as

the most challenging topic: 29 per cent of salon

owners say dealing with staff (hiring, training,

rosters, payroll and commission) is the most

demanding of their time and energy. Broken

down further, right after fi nding the right staff

(59 per cent struggle with this), training them

in technical and business skills bothers 23 per

cent, and 51 per cent fi nd it tricky to get them

upselling and rebooking.

So what can you do to help? First, make sure

you’re investing in software that does the heavy

lifting for you. Phorest can help with staff rosters

and reports that track individual performance,

while the Phorest Go app lets your team know

what to expect from their day, delivered right to

their phones. There is also free training for life for

you and your team and we’ve proudly launched

the online Phorest Academy. Even if you’re not

a Phorest client, you can still check out annual

campaigns to help you motivate your team.

Next up is the 30Days2Grow challenge – sign

up this March and receive 30 simple challenges

over one month that will get your team

motivated. Small steps equal big success.

Follow us on Instagram at @phorest.ukie

Shauna O’Halloran is content &

marketing manager at Phorest

Salon Software. Find out more

at phorest.com and

@phorestsalonsoftware

CREATIVE HEAD

25

COLOUR VISION

BANISH THE DRAB AND DULL WINTER DAYS AND LET WELLA PROFESSIONALS

BRING SOME COLOUR TO YOUR LIFE

IN ASSOCIATION WITH

COLOUR CRAFT

CORRECTION

Let’s face it, when a client walks in with hair

colour that needs major correction work, it can be

immensely satisfying but equally terrifying. Thankfully,

Wella has launched a course that’s aimed at

mastering the skill of colour correction in an intensive

two-day course aptly named Colour Craft Correction.

This will change the way you look at colour correction

forever and covers everything you need to truly

solve even the most challenging hair colour disaster.

Expect to gain confidence, develop your skills and

take your colour business to the next level. Best of all,

you can save money by booking this as part of the

many education packages that Wella offers. Call your

local Wella studio for further information.

THE COLOUR CLINIC IS OPEN…

EVERY ISSUE WE TACKLE A UNIQUE COLOUR CONUNDRUM WITH THE HELP OF WELLA’S COLOUR CREATIVE GUEST ARTISTS.

NIKKI CLIFFORD, DIRECTOR OF NJUK HAIR AND BEAUTY SALON IN CLOWNE, DERBYSHIRE, IS IN THE HOTSEAT

“One of my main frustrations as a professional is when other colourists just attempt to

give clients what they think they want – even if it doesn’t suit the client, the colour isn’t

achievable in one visit, or they don’t have the knowledge to create it in the first place. It

doesn’t turn out how the client visualised, leaving the stylist disheartened, all because

they are afraid to say no. It then makes life harder for us to get the integrity of the hair

back on track before attempting to achieve the desired colour, which could have initially

taken two to three salon visits but may now take four to five. It’s important to ensure you

understand what clients want to achieve, and that their expectations are managed. That’s why it is crucial

to provide a first-class consultation, and the Wella Colour Equation is the perfect tool for this.

“We regularly see bad colour work walk through our salon doors. Take the vibrancy of trending fashion

colours, for example – they need to be maintained every three weeks. Every one of my clients undergoes

a thorough consultation on maintenance before we even consider realising their hair goals. I also give my

clients a pot of custom-made Wella Colour Create to take home, to keep their colour fresh. They are my

walking advertisement, after all, and I need to ensure their colour stays beautiful at all times.”

26 CREATIVE HEAD

SHELFIE TIME

At this time of year hair is at

the mercy of the elements.

The Oil Reflections range is

a great weapon to ‘winterproof’

your clients’ hair from

damage outside in the cold

and wet, or indoors being dried out

by heaters. My must-have product is the

Oil Reflections Luminous Smoothening Oil.

This is the front line against the elements.

Using it before blow-drying or as a daily

smoothing product at home, it keeps hair

nourished and frizz at bay.”

RICHARD POTTS, RAGE HAIR

#ColourVision

THE WELLA PROFESSIONALS XPOSURE 2020

COMPETITION IS NOW OPEN FOR STUDENTS!

An amazing opportunity for fresh talent

to test their skills.

Entries close Tuesday 18 February.

For more information, visit

wella.com/xposure

CREATIVE HEAD ADVERTORIAL

Hair by Robert Eaton and Richard Myles

WHY I’M

WELLA

We love Wella because of the incredible portfolio of colours

and products it offers, and how it enables us to be creative with

hair every day. The relationship our family business has with Wella

Professionals spans more than 40 years. I began my training with

Wella at the age of 15 and, although I have loved working with

many great brands throughout my career, Wella has always

been my favourite. We have enjoyed many creative projects

together such as the Wella TrendVision shows, shoots, and

seminars, as well as receiving excellent business support

that has enabled our brand and team to develop further

within the industry.”

ROBERT EATON, WELLA PROFESSIONALS

TECHNICAL DIRECTOR, UK & IRELAND

COLOUR CONFIDENTLY WITH WELLA PROFESSIONALS. CONTACT YOUR WELLA PROFESSIONALS SALES REP OR CALL YOUR LOCAL WELLA STUDIO:

LONDON – 020 3650 4700 MANCHESTER – 0161 834 2645

DISCOVER THE PRODUCTS AT UK.WELLASTORE.COM. BOOK YOUR FACE-TO-FACE STUDIO AND ONLINE EDUCATION AT EDUCATION.WELLA.COM

@wellahairuk #WellaColour #ColourFlirt Wella Professionals @WellaUK

CREATIVE HEAD

27

WHERE THE FUTURE

STARS ARE MADE

EXPLORE YOUR CREATIVITY

DEVELOP YOUR SKILLS

BUILD YOUR CONFIDENCE

RAISE YOUR PROFILE

BECOME THE NEXT RISING STAR!

ENTER IN 3 EASY STEPS

1. Choose your category

2. Select your image

A finished look you have

created in the last 12 months

3. Post it on Instagram

Using the category #hashtag

and tagging @WellahairUK

OPEN TO ALL HAIRDRESSERS

WHAT’S NEW FOR 2020

• Easier than ever before entry on Instagram

using a look created in the last 12 months

• More people than ever will go through to the

UK Regional & Ireland Heats

• Formal judges presentations at UK Regional &

Ireland Heats replaced with informal chat at

your competition workstation

• Open to all hairdressers

CATEGORIES

COLOUR ARTIST

Beautiful and salon relevant hair

with a focus on colour

CRAFT ARTIST

Beautiful cut and style transformation

that will express the model’s true self

STYLE MASTER

Exceptional styling execution to

produce a modern wearable look of

the ghd girl - energetic, bold and

fearless,yet poised, calm and polished

EDITORIAL LOOK

Editorial image that reflects the Sebastian

Professional identity

MEN’S HAIR

Charismatic model showing a trendy male

haircut reflecting the Seb Man identity

COLOUR SPECIALIST

Beautiful and natural looking balayage

with a soft transition from dark to light and

harmonious shades selection

DATES FOR

YOUR DIARY

Photographic entries open

Sunday 16th February

Photographic entry deadline

Thursday 9th April

Photographic results

announced

Monday 27th April

UK Regional Heats

1st, 2nd, 8th and 9th June

Ireland Heat:

TBC August

UK & Ireland Final:

Monday 28th September

The Roundhouse, London

IT’S NEVER

BEEN EASIER

TO ENTER

Find out more

We have some more

exciting developments

for 2020 that we can’t

wait to share with you

very soon.

+44 845 6018 128 (UK)

+353 1 416 0900 (IRE)

wellaevents@cotyinc.com

www.wella.co.uk/trendvision

#WELLATVA #TRENDVISION2020

Plenty in

Twenty

CREATIVE HEAD

Since

2000

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

THE MOMENT: THE LAUNCH OF SALON SMART

THE DATE: JUNE 2007

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

AS CREATIVE HEAD CELEBRATES ITS 20TH BIRTHDAY, WE’RE

LOOKING BACK OVER THOSE TWO DECADES TO SELECT SOME

CHOICE HIGHLIGHTS FROM OUR HALLOWED HISTORY

Some 13 years ago, we unveiled our fi rst Salon Smart business networking

event the Guoman Tower Hotel in London’s Tower Bridge – a unique

opportunity for independent salon owners and managers to get together

and talk shop. Among the fi rst batch of 100-odd attendees was Paul Cook

of Hair Concept in Banbury; and he’s attended every Salon Smart since –

all 13 of them!

Today Salon Smart – also now in Dublin – has an excellent reputation for

bringing together brilliant people and exciting brands, sharing real stories

and new ideas. It provides unique opportunities for salon owners and

managers to learn from and spend time with, a host of respected industry

innovators. It’s a chance to re-energise body and business mind with

inspiring presentations, practical workshops, topical debates and creative

performances – all hosted in four-star luxury. Salon Smart 2020 takes place

in London on 29 and 30 March and in Dublin on 1 November.

30

WANT TO SEE the full Creative HEAD timeline?

Visit creativeheadmag.com for more

CREATIVE HEAD

THEY’RE HAPPY

Over 5,000 salons,

barbershops and

chair renters can’t

be wrong.

Join us today!

www.nhf.info

ARE YOU A CREATIVE HEAD CLUB MEMBER?

IT’S OUR BIRTHDAY…

LET US GIVE

YOU A GIFT! *

TO CELEBRATE OUR 20TH BIRTHDAY, WE’VE DECIDED OUR BRILLIANT CREATIVE HEAD CLUB MEMBERS DESERVE

A BIRTHDAY PRESENT… AND LOTS OF BIG HAIRDRESSING NAMES AGREE WITH US! THAT’S WHY EVERY MONTH

IN 2020 TWO WINNERS WILL FIND A PLATINUM TICKET IN THEIR ISSUE OF CREATIVE HEAD – THAT’S A TOTAL OF

20 WINNERS! WITH THE £10 SUBSCRIPTION, EVENT DISCOUNTS AND ACCESS TO NEW PRODUCT SAMPLES,

THERE’S NEVER BEEN A BETTER TIME TO JOIN THE CREATIVE HEAD CLUB

In February, you could win…

The complete line up of Copyright Care & Create

worth £230 and the TIGI Classic Collection book –

thanks TIGI! A hamper of ALL of TIGI’s Copyright Care &

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book, which isn’t widely available you know. Congrats!

A Wella Professionals Colour Masterclass with

Robert Eaton worth £360 – yes!

The folks at Wella Professionals have a Colour Masterclass ***

with the brand’s award-winning UK & Ireland technical

director for grabs for one lucky Club member. Wow!

Join the Creative HEAD Club now for just £10!

Visit creativeheadmag.com/club

*Prizes are non-transferrable. No cash equivalent will be offered. **Not all products are pictured. ***In Manchester on 15 June

Pick &mix

Why choose one colour? Embrace the rainbow with CHROMA ID,

Schwarzkopf Professional’s new customisable colour system

Paint the

Bottle blonde, boring brunettes and samey

peach pastels are so 2010…

rainbow

If you’re not offering your client the opportunity to play with every

crayon in the box and personalise their look then you’re missing a

trick. CHROMA ID is Schwarzkopf Professional’s new 100 per cent

customisable semi-permanent mixing and toning colour system.

Unlock your creativity and open your client’s eyes to how easy

it is to rock a fresh look. Regular colour chameleons and curious

fi rst-timers alike can enjoy an infi nite array of colour options to

express themselves without worry.

The integrated Bonding Technology gives every colour intense

care, while the intermixable shades cover everything from trending

warm tones to edgy, striking shades. Are you ready to paint the

rainbow with CHROMA ID?

Intense Bonding Colour Masks

For bold colours that express every shade and facet

of your client’s personality. Customise with the six

Bonding Colour Masks or create pastel perfection

when intermixed with the Clear Bonding Mask

Bonding Colour Masks

Play with low-commitment colour service

options and refresh dulled colour, or help to

boost IGORA ROYAL or VIBRANCE colours.

Tone and top-up at will with 13 shades to

choose from

At-home Bonding Colour Masks

Get your clients in on the colour action. Help them

to refresh and maintain your colour concoctions for

fresh vibrancy with six at-home colour masks

Play it your way

Colour is hugely personal and can have

a real impact on your client’s mood and

character. Not everyone wants to prelighten,

being scared of damaging their

hair structure, or the permanency

of their decision. Rest easy knowing

CHROMA ID enables you the colourist

to maintain and even improve your

client’s hair condition

• Bonding technology

Enforces the structural bonds within

the hair shaft for stronger hair and

less breakage

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Reduces the pigment penetration

barrier of the hair shaft, maxing out

the ability of colour pigments to enter

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• Keratin and panthenol

Provides extra care and helps to seal

the outer hair cuticle for improved hair

quality and shine

Shades of you

Offer a service for every client that sits in your chair –

whether they’re a regular colour user or not


Play it cool

Cool things off

with anti-yellow

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Apply directly, mix and match and

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truly customised colour

Pass the sunnies

Some people aren’t made to blend in.

Enjoy mixing up an unlimited palette of

bright, intense and inspiring colours

Bold Expressionist

2Tone Artist

Variety is the spice of life!

With nine different looks and step-by-steps

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they’d love to try

From March there will be a fresh update of

seasonal colour melts for S/S20

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FOR SALON OWNERS & MANAGERS

CREATIVE

HEAD

FOR BUSINESS

001-002_BH_Cover_Salon Success_16pp_GW11.indd 2 18/02/2019 10:18

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the

THIS

CLUB

creativeheadmag.com/club

*For the fi rst 20 new members to sign up between 1 February and 29 February 2020. Subject to availability and no cash equivalent will be offered.

NEW RULES:

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Money

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HEAD magazine – and

supplements including

Runway, PAINT and

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delivered to your door

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and prizes

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from leading professional

brands

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Salon

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PAST WEEK

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PRODUCTS WORTH

£46.40 *

Win a hamper of JOICO

products, worth £100

Already a Creative HEAD Club member? We’ve got something special for

you too! One lucky club member has the chance to win a hamper of JOICO

products from their new JoiFull range. Simply keep an eye on your

inbox for your exclusive link to the competition entry form – all

Creative HEAD members will receive an email on 1 February!

FOR

CREATIVE

HEAD CLUB

MEMBERS

ONLY

Does

what it

says on

the tin

24FT X 8FT X 8.8FT – THAT’S THE SIZE OF A COMPACT AND BIJOU DOUCE SALON, CONVERTED

ALUMINIUM AIRSTREAMS THAT ARE SMARTENING UP CLIENTS ACROSS THE SOUTH EAST.

CO-FOUNDER PHIL BENTON EXPLAINS WHY HE IS THE EPITOME OF A MOBILE HAIRDRESSER

BRIGHT, SHINY AND full of character, douce’s eye-catching exterior

is guaranteed to make you do a double take. A caravan that’s actually

a hair salon? It’s not your typical salon de coiffure, but that’s just

one of the many reasons that makes douce – French for fresh – an

extraordinary hair destination, and the winner of the 2019 Most

Wanted Award for Best New Boutique Salon.

Phil Benton, co-founder of douce, bought a 1964 Tradewind Land

Yacht Airstream (affectionately known as Sandy) and set about turning

it into the brand’s second creative hub. “It truly was a family effort from

start to fi nish,” Phil reveals. “The blood, sweat and tears were all part

of the journey.”

Equipped with three stylist chairs and a backwash basin, the salon

on wheels is completely self-contained with built-in electrics, gas, solar

panels and hot water. And although practical, the douce mobile salons

pride themselves on having as attention-grabbing interiors as their

burnished outer shells. “The design and build were worked on for fi ve

months before completion,” says Phil. “Following the concept of the

previous salon, we sourced ’60s décor and magazines from vintage

fairs and intertwined walnut and birch to combine old and new.”

Describing itself as a ‘lifestyle brand’, douce offers a friendly

environment and place to relax that can bend around the daily and

personal activities of its customers. Catering to all, clients can choose

36 CREATIVE HEAD

from scissor and clipper cuts to blow-drys, colour and grooming. And

with its indoor and outdoor waiting areas that can hold up to six people,

douce’s intimate design allows everyone to interact with one another. This,

Phil believes, is what makes the concept a personal experience for staff

and customers alike.

The first salon has made a home in Cambridge, the second has taken

root predominantly in Broadgate, one of London’s busiest footfall areas.

“The Broadgate neighbourhood is great as it enables us to use the

spaces, free of charge, for events, studios and meetings,” says Phil. “But

the freedom of douce and its mobility means we can venture to festivals

and weddings all across the UK and into Europe. Being mobile allows

us to migrate to different places, and the aluminium exterior reflects the

changing landscapes.”

Douce has expanded its freedom and creativity with a campaign for the

French brand K-Way. “A clothing range has always been a dream of ours,”

says Phil. “And now not only will we be selling douce branded K-Way

jackets, but we’ll soon be launching

our own debut collection. Due to

2019

come out in summer, we’ll be on the

move in the salon, attending markets

and vintage car-boot sales.” Safe

travels, douce.

CREATIVE HEAD

37

Around

the

world

THE GLOBAL CREATIVE AWARDS FROM GOLDWELL ARE REDRAWING THE LINES WHEN

IT COMES TO COLOUR COMPETITIONS – AND IT COULDN’T BE MORE EXCITING

38 CREATIVE HEAD


Color Zoom was Goldwell’s pioneering colour competition – a meeting point for

colour fanatics the world over. Unapologetically bold, it bucked the trends and always

showcased visionary work. But a new decade heralds a fresh take on creativity…

the new Global Creative Awards from Goldwell have arrived

IMAGINE

With fresh categories now

spanning cutting and men’s

styling, this will be the

most exciting competition

from Goldwell yet! Let your

imagination run wild and

envisage a collection that

showcases your colour mastery,

your technical ability and

your creativity. Moodboards,

Pinterest, swatching – it’s time

to start honing your vision.

CREATE

Assemble a dream team to

bring your vision to life. You’ll

need to create the perfect

image to win over the judges

and earn your place in the live

finals. And with a new Salon

award on the cards, your whole

team can be involved. Nail your

looks and produce a dream

photoshoot that will advance

you through to the Global

Creative Awards.

INSPIRE

A selection of new photographic

categories means your work

will go up against the best from

around the world from the getgo.

With no live finals, getting

your artistic edge caught on

camera has never been more

important. You need vision, eyecatching

models and the skills

to see your designs come to life.

Inspire and be inspired in this

truly international competition.

Global Gold winners

will receive a coveted

International Gold Trophy,

worldwide press and

editorial coverage, a

cash prize of £2,000 for

the Editorial Categories,

and participation in a

Goldwell photo shoot for

the Technical Categories.

Piqued your interest?

CREATIVE HEAD

39

Harder,

better,

faster,

stronger

THERE ARE ALL SORTS OF SURPRISES COMING FROM GOLDWELL THIS YEAR –

ARE YOU READY TO GET CREATIVE?

40 CREATIVE HEAD


Editorial Categories

Brand new, photo-only categories celebrate editorial creativity in all its glory. It’s time to go all out!

Men’s Hairstylist

of the Year

Prove your talents in styling,

barbering and grooming with a

collection of boundary-breaking

men’s looks that are bound to

start trending.

Salon Team of the Year

Collaboration is the name of

the game here. If you have a

team that makes you proud

then prove it with a collection

that represents your shared

vision and collective skills.

Avant Garde Stylist

of the Year

Be limitless and let your

creativity explode in an avantgarde

extravaganza. This is your

chance to show the world you

are a true visionary.

Editorial Colorist

of the Year

Colour creativity, precision and

vision – you’ll need all of these

as well as impeccable colour

skills to claim this prize for your

editorial colour collection.

Technical Categories

One for the thrill-seekers. It starts with a photo shoot and ends

with a live global colour competition for National Gold winners

How to do it:

❐ Choose your category

❐ Read the judging criteria

❐ Imagine and create your entry

New Talent Colorist

of the Year

Age is just a number – if you

have the vision and the skills

then show it. Designed for

stylists with fewer than fi ve years

of experience.

Creative Colorist

of the Year

Welcome to the big leagues,

this is the ultimate colour

competition. Open to all stylists

with the drive to compete in the

riotous world of colour.

Creative Haircutter

of the Year

You need the right cut for a

perfect colour. For those with

sharp scissor skills and an even

sharper eye, you’ll compete

live at international level.

❐ Submit your entry documents

between 1 May and 31 May 2020

at globalcreativeawards.com

❐ National winners will be

announced in July 2020

❐ Live global competition at

the Kao Salon Global Experience

in Amsterdam in October

IT’S ALL TO PLAY FOR. FOR MORE INFORMATION ON EACH CATEGORY AND FULL ENTRY TERMS AND CONDITIONS,

VISIT GLOBALCREATIVEAWARDS.COM

CREATIVE HEAD

41

CREATIVE HEAD’S BUSINESS NETWORKING

EVENT FOR SALON OWNERS AND MANAGERS

PROGRESS

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2020

2020

50

NO FEAR

SHOW YOUR CLIENTS THEY DON’T NEED TO FEAR HAIR-FALL

WITH GENESIS FROM KÉRASTASE

*Beauty Track Report 2016

A HAIR-FALL SOLUTION

FOR EVERYONE

THERE’S NOTHING MORE dispiriting to a client than seeing

precious strands of hair clogging up their plugholes and shedding

on brushes. It doesn’t matter whether it’s breakage from damage

or something more deeply rooted. Seven out of 10 women from

the UK and Ireland may suffer from hair-fall or hair loss at some

point in their life.* Yet so many solutions are distinctly clinical and

unappealing. For those who crave a blend of luxury, science and

sophisticated formulas, Kérastase has created the Genesis line.


Alleviate the fears of clients who are

concerned about hair-fall with the Genesis

salon service. Start with a detoxifying deep

cleanse, before introducing the special

fibre-strengthening and bodifying Genesis

Fusio-Dose Booster and Concentré. The

powerful Sérum Anti-Chute Fortifant rounds

out the service. Clients can supplement

progress with a daily Genesis regime.

There are two Bain options for different

hair types, as well as a fortifying Masque

to help seal hair cuticles. Strengthening

Sérum and Ampoules help to improve

the fibre's resistance to minimise hair-fall

and maximise beautiful hair, and Défense

Thermique protects against further styling

damage. Powerhouse ingredients are

delivered in lush formulations that help to

reduce hair-fall on two levels: hair that’s

falling due to stress on the hair fibre, and

hair falling from the mid-lengths due to

breakage. Offer clients a solution without

having to sacrifice the indulgent hair rituals

that Kérastase is known for.

GENESIS EXPERTS

FOR THE FIRST TIME, KÉRASTASE’S MOST COMPLETE

ANTI-FALL SOLUTION IS BACKED BY THREE EXPERTS

KÉRASTASE HAS CALLED on three experts to help curate the

range to tackle the issue of hair-fall on all lifestyle fronts (pictured

from left to right): nutritionist Dr Megan Rossi, hairdresser David

Lucas, and dermatologist Dr Laura Scott. Their years of expertise

and insight have been wedded with powerful formulas. The range

features Aminexil, which is used in products for fine, thinning hair,

and also includes naturally derived ginger root and edelweiss

native cells, known for resisting extreme conditions.

NEVER BE AFRAID OF FALLING WITH THE NEW GENESIS TREATMENTS AND PRODUCTS

FROM KÉRASTASE. CALL 0845 600 0122 OR VISIT KERASTASE.CO.UK

CREATIVE HEAD

51

REWORK YOUR GREATEST HAIR HITS ENDLESSLY WITH THE NEW

FLEXIBILITY IS A KEY

part of any styling skillset.

Being able to envisage how

hair looks will evolve over

time – whether it’s regular

cuts throughout a year or

multiple styles required in a

tight timeframe for a shoot –

makes all the difference.

The Neuro Liquid

collection from John Paul

Mitchell Systems works

the same way. These

performance-engineered

products have been built

to take the heat and

allow you to rework hair

with ease. Neuro Liquid

products feature cuttingedge

formulations, including

HeatCTRL technology to

take heat styling to the next

level. Now that’s what we

call intelligent styling.

New Neuro Reshape

and Neuro Restore are the

latest additions to the Neuro

Liquid family, extending

John Paul Mitchell Systems’

commitment to styling

solutions for all. These curl

and wave-focused products

join a line-up of wet, styling

and treatment products for

next-gen styling solutions for

you and your client.

NEURO RESHAPE

Give a boost to bouncy curls with the

new Neuro Reshape memory styler. The

HeatCTRL technology works to give hair

excellent style memory and a buoyant,

bouncy finish.

Reshape also allows you to use thermal

tools to reshape and restyle hair without

having to reapply more product. Lay down

the foundation for beautifully bouncy curls

in one simple step.

52

CREATIVE HEAD

ADDITIONS TO JOHN PAUL MITCHELL SYSTEMS’ NEURO LIQUID RANGE


*Versus untreated hair

NEURO RESTORE

This is the perfect product for clients whose

hair regularly suffers heat damage. Help them

with this overnight repair cream, proven to

combat breakage by up to 63 per cent.*

By morning hair will feel softer and more

manageable and clients will feel ready to

face the day. Neuro Restore also features

HeatCTRL technology to provide additional

shape and structural support to curls and

waves. Better styling, less damage – now

that’s a winning combination.

UPGRADE YOUR PRODUCTS WITH THE NEURO LIQUID INTELLIGENT STYLING SYSTEM FROM

JOHN PAUL MITCHELL SYSTEMS. CALL SALON SUCCESS, EXCLUSIVE UK DISTRIBUTOR OF

JOHN PAUL MITCHELL SYSTEMS BRANDS, ON 0845 659 0011 OR VISIT SALON-SUCCESS.CO.UK

CREATIVE HEAD 53

Room with

a view

In an industry that’s all about appearance, your salon interior should make a statement showing

what your brand is all about. As we start a new decade, perhaps it’s time to try a different look?

HAIR LOSS

Hershesons at Harvey Nichols

AS YOU TOOK down all those glittery Christmas decorations

in the salon last month, did you look around your space and

think it needs a bit of a spruce up? Are pieces starting to look

tatty and tired? Consider how it looks to guests through the

door. “Evaluate how the current salon is perceived by existing

clients,” recommends Albert Ewan of Albert Ewan Design. “It

will highlight any problem areas you might not have noticed.”

Remember to look at the overall picture when considering a

revamp and not just the aesthetics – are the changes going to

be practical for staff? Will it be comfortable for clients? And is

the lighting suitable for colour work?

As much as the space has to look beautiful, it must work for

you and your team and, most importantly, the client.

“Your staff may have concerns or requests,” says Albert.

“So this is the perfect opportunity to see where the business

can be improved. It might be the time for added value services

such as massaging backwash chairs. A fresh look at the layout

will help you see how it works for the clients and how their

journey evolves or flows.”

Jo Martin, marketing director at Sally Europe, agrees:

“From the moment someone enters your salon its look and

feel plays a key part in their overall experience. It’s imperative

to plan and think about how you want the layout to work.

Having a straightforward journey for your clients with zero

obstacles in the way will make your salon a much more relaxed

and professional environment to be in. Carefully chosen decor

can help achieve a larger goal – from building your brand

identity to creating a calm atmosphere – so it’s important to

get this right.”

“A salon refurbishment is an opportunity to build on your

54

CREATIVE HEAD

#Interiors

strengths, not only by

replacing dated furniture but

also adding new functions

such as a head spa or a barber

corner to gain new customers

and expand services,” advises

Takara Belmont’s chief

designer, Tetsuya Ito. “This

way the salon can evolve and

make additional income.”

Sometimes, you need

a fresh pair of eyes to see

just what’s possible. Takara

Belmont offers a salon

planning service, creating

2D layouts and then 3D

renderings to capture ideas

and visions discussed.

“Although we’re a furniture

manufacturer, we don’t

recommend too much

equipment as it must reflect

the space available, maximise

the customer experience,

be functional for the stylist

and allow for high quality

treatments and services –

especially in a limited space,”

adds Tetsuya.

Giving your salon an

overhaul may seem pricey but

think of it as an investment.

“Changing regularly by

chasing trends can be valid

but these don’t tend to last

long. Define your own image

and identity and represent

this in your salon design and

every detail,” says Tetsuya.

“Think in terms of

longevity when it comes

to design,” advises Albert.

“Revamping every three to

five years isn’t feasible so plan

a design that can last. Think

‘timeless’ when it comes to

choosing your colour schemes

and furniture, and invest a

decent amount of budget in

the hardest-working items

– like the wash unit. You’ll

really notice if you don’t pay

for quality. Ultimately, you

want your salon to show

the new professional vision

for new and old clients,

and continue to grow the

business further.”

Perfect pieces for 2020

SPORTY SPICE

Inspired by a classic racing car

seat, you can fully appreciate this

iconic chair’s design up

close. Its refined

finish with precision

stitching and

customisable features

such as a wide

range of colours and

contrasting piping,

reveal awe-inspiring

quality that stands

the test of time.

Get the look

with the GT

Sportsman from

Takara Belmont.

takarahairdressing.co.uk

WORTH A LOOK

You and your client spend

a lot of time looking in (and

talking via) the mirror, so

make it a standout feature

that’s also a practical

styling station. This double

centrepiece station with

black or white marbled

worktops and an optional

pull-out dryer holder ticks

all the boxes. Get the look

with the Rhea station

from Takara Belmont.

takarahairdressing.co.uk

ERGONOMIC ECSTASY

You don’t have to choose comfort over style

when it comes to functional pieces. “Making

sure the client is relaxed and comfortable

is one of the most important things about

a backwash unit,” explains Albert.

“This beautiful, ergonomicallydesigned

piece gives full back

and neck support and tilts the

head so it’s easily accessible for

the stylist.” Get the look with the Pahi Bold

reclined wash unit from Albert Ewan Design.

albertewandesign.com

FRONT ROOM FABULOUS

Make your clients feel instantly

at home with chairs that wouldn’t

look out of place in front of

the TV. “Buttery soft and so

comfortable, this chair is the

ultimate addition to any salon,”

says Albert. “Its homely style

is so inviting, and the hardworking,

speckled fabric will

hide a multitude of sins.” Get the

look with the Pahi Denis styling

chair from Albert Ewan Design.

albertewandesign.com

56

CREATIVE HEAD

Call now new 2020 brochure

New models new finishes

Expert salon design

INTRODUCING TWIGGY STYLING CHAIR

new from the maletti madam collection.

MANY LOW SPECIAL OFFER PRICES ON

THIS BRAND NEW COLLECTION

www.albertewandesign.com T.016 70 73 89 79 studio@albertewandesign.com

58

CREATIVE HEAD

TURN BACK THE CLOCK TO THE 1970S – THREE-DAY WORKING WEEKS, ENERGY BLACKOUTS

AND STRIKES. GLAM ROCK DOMINATES AND ROXY MUSIC’S BRYAN FERRY IS SHOWING

BOYS WHAT REAL GLAMOUR LOOKS LIKE. FUSE THAT WITH YSL CAMPAIGNS OF THE TIME

AND YOU HAVE NICO, THE LATEST FROM PAUL STAFFORD AND HIS STAFFORD HAIR TEAM

PHOTOGRAPHY BY LEE MITCHELL

CREATIVE HEAD 59

60

CREATIVE HEAD

CREATIVE HEAD 61

HAIR Paul Stafford and Zara Calhoun. COLOUR Aiden Bradley. ASSISTED BY Tiaran

Okane and Mark James. PRODUCTS ALFAPARF Milano. STYLING Jamie Russell.

62

CREATIVE HEAD

A

mighty

heart

WITH ECcENTRIC, OVERSIZED

FEMININE HAIR FINISHES

CONTRASTING WITH STRONG

PATtERNS AND MASCULINE SHAPES

IN THE WARDROBE SELECTS,

SHELlEY SUMNER’S VISION IS TO

BRING THE RUNWAY TO THE SET

PHOTOGRAPHY BY CHRIS BULEZUIK

CREATIVE HEAD 63

64

CREATIVE HEAD

CREATIVE HEAD 65

HAIR AND CREATIVE DIRECTION Shelley Sumner. STYLING Lewis Cameron.

MAKE-UP Louise Lerego. MODELS Anabelle Hoy, Rosie Turnham, Isabella Lilley.

Congratulations @naomi!

Officially an ICON at the

British Fashion Awards

@britishfashioncouncil

#Throwback to Liv Tyler

for @rankinarchive and

@hungermagazine. Such fun

working with @estebanhair

The incredible #SuperQuiff for

@-charlesjeffrey A/W20

On set filming for the NEW

#TenYearsYounger. Coming

soon to screens near you…

In the

frame

Co-founder of Salon Sloane and

Revlon Professional global influencer,

John Vial (@johnvialhair)

snaps away

No, no really... you take the

bed! #mansbestfriend

#FBF to that time we made

@melaniecmusic a screen

siren… #notsosportyspice

SHOOT AND SEND Want to give us

a snapshot of your world? Tweet

us at @creativeheadmag now!

#TBT to @-charlesjeffrey

with #TimWalker for

@i-d. Hair by me and

@paulpruchnikhair

#TBT to @iceberg

A/W19 inspired by

@zahahadidarchitects

The wonderful @revlonprofessionaluk

team backstage

Such a joy to work with the

genius that is @bjork for

@dazed winter 19 issue

66

CREATIVE HEAD

Reuse. Reduce. Refill.

For a truly unique & Personalized

salon experience!

Refillable and reusable innovation

Infinite mixing possibilities, colour enhancing

shampoos and conditioners for

the most creative colourists!

Creative HEAD February 2020

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