Creative HEAD February 2020

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50NO FEARSHOW YOUR CLIENTS THEY DON’T NEED TO FEAR HAIR-FALLWITH GENESIS FROM KÉRASTASE
*Beauty Track Report 2016A HAIR-FALL SOLUTIONFOR EVERYONETHERE’S NOTHING MORE dispiriting to a client than seeingprecious strands of hair clogging up their plugholes and sheddingon brushes. It doesn’t matter whether it’s breakage from damageor something more deeply rooted. Seven out of 10 women fromthe UK and Ireland may suffer from hair-fall or hair loss at somepoint in their life.* Yet so many solutions are distinctly clinical andunappealing. For those who crave a blend of luxury, science andsophisticated formulas, Kérastase has created the Genesis line.CREATIVE HEAD ADVERTORIALAlleviate the fears of clients who areconcerned about hair-fall with the Genesissalon service. Start with a detoxifying deepcleanse, before introducing the specialfibre-strengthening and bodifying GenesisFusio-Dose Booster and Concentré. Thepowerful Sérum Anti-Chute Fortifant roundsout the service. Clients can supplementprogress with a daily Genesis regime.There are two Bain options for differenthair types, as well as a fortifying Masqueto help seal hair cuticles. StrengtheningSérum and Ampoules help to improvethe fibre's resistance to minimise hair-falland maximise beautiful hair, and DéfenseThermique protects against further stylingdamage. Powerhouse ingredients aredelivered in lush formulations that help toreduce hair-fall on two levels: hair that’sfalling due to stress on the hair fibre, andhair falling from the mid-lengths due tobreakage. Offer clients a solution withouthaving to sacrifice the indulgent hair ritualsthat Kérastase is known for.GENESIS EXPERTSFOR THE FIRST TIME, KÉRASTASE’S MOST COMPLETEANTI-FALL SOLUTION IS BACKED BY THREE EXPERTSKÉRASTASE HAS CALLED on three experts to help curate therange to tackle the issue of hair-fall on all lifestyle fronts (picturedfrom left to right): nutritionist Dr Megan Rossi, hairdresser DavidLucas, and dermatologist Dr Laura Scott. Their years of expertiseand insight have been wedded with powerful formulas. The rangefeatures Aminexil, which is used in products for fine, thinning hair,and also includes naturally derived ginger root and edelweissnative cells, known for resisting extreme conditions.NEVER BE AFRAID OF FALLING WITH THE NEW GENESIS TREATMENTS AND PRODUCTSFROM KÉRASTASE. CALL 0845 600 0122 OR VISIT KERASTASE.CO.UKCREATIVE HEAD51
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In print•online•everywhere!£4.
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CREATIVE HEAD PARTNERSHIPPLANET FIN
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Creative HEAD February 2020

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