Adventure Magazine Feb 2020
06.04.2020 • Views
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Adventure Magazine Feb 2020

Issue #218 - The Escape Issue Immerse yourself in adventure, active travel, products, gear and more.

Issue #218 - The Escape Issue
Immerse yourself in adventure, active travel, products, gear and more.

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URBAN

BUSINESS

THE GROWTH OF ADVENTURE TRAVEL

"Alongside this hardcore growth

in adventure travel has been the

development of ‘soft' adventure.

Those holiday trips where one

day you are by the pool the next

you are out rafting or diving or

swimming with whales, those

vacations where there is a mixture

of relaxation in a nice hotel

coupled with core activities."

Over the last forty years, Adventure has seen a lot of changes,

the woolly jumpers have been discarded (in most cases) to be

replaced by technical, profession-specific clothing. Offshore

adventures are now no longer just for a select few but for

everyone. People are venturing further and further afield to find

new, exciting and unique experiences. But the side development

to this that no one saw coming was the growth of both hard and

soft adventure holidays.

There has grown a whole industry taking people on ‘holiday'

to the far corners of the world, even Base Camp at Everest for a

trip of a lifetime. Last week a company in the US was offering ski

and snowboard tours to the slopes of Everest!

Alongside this hardcore growth in adventure travel has been

the development of ‘soft' adventure. Those holiday trips where one

day you are by the pool the next you are out rafting or diving or

swimming with whales, those vacations where there is a mixture

of relaxation in a nice hotel coupled with core activities. These

types of ‘holidays’ feature in Adventure magazine, website and

social media. But there is so much growth we had to establish a

second website www.adventuretraveller.co.nz to pick up the over

the flow of material.

www.adventuretraveller.co.nz and @adventuretravellermag

(on Instagram) have been going over a year, and already, there

are over 10,000 followers on Instagram. Online you will find

specific activities and destinations plus gear and ''hot’ deals.

If adventure travel is on your radar check out

www.adventuretraveller.co.nz and follow @adventuretravelermag

and we will keep you up to date to what’s new and what’s

trending.

Feel free to send us images and stories of your adventures.

72//WHERE ACTIONS SPEAK LOUDER THAN WORDS/#218

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