TV & Video Consumer Trends 2011 - Ericsson

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Activities While Watching TV Talk with others in the same room Eat in front of the TV Browse Internet Talking on the phone Use social forums or blogs (e.g. Facebook, Twitter) Reading/studying Chat (e.g. MSN, Skype, Facebook chat) Play games (e.g. Angry birds, World of Warcraft) TV/Media 2011 Study - Global Report | Commercial in confidence | © Ericsson AB 2011 | 2011-10-07 | Page 10 (62) 26 33 33 0 10 20 30 40 50 60 70 80 % More than 40% use Social Media while watching TV (on a weekly basis) Question: Which activities do you do at the same time as you are watching TV? Source: Ericsson ConsumerLab TV Video Consumer Trends 2011, BASE: ALL, 13 Markets 42 50 64 68 68
“Creating” your own TV/Video Experience The consumer logic
Page 1 and 2: TV & Video 2011 Consumer Trends Glo
Page 3 and 4: Table of Content › TV/Video Consu
Page 5 and 6: Sample representative for more than
Page 7 and 8: Consumer TV/Video Viewing Habits co
Page 9: TV/Video Consumer Trends From… Wh
Page 13 and 14: Focus on the Experience Consumers t
Page 15 and 16: The Role Of Devices
Page 17 and 18: The PC and physical media is leavin
Page 19 and 20: The role of Devices - Tablet Six ro
Page 21 and 22: The role of devices - APP TV 1. Acc
Page 23 and 24: Consumer TV Media Spending New tech
Page 25 and 26: Consumer interest in Different ways
Page 27 and 28: Consumer interest in Different ways
Page 29 and 30: File sharing Can Be Reduced! 50% 40
Page 31 and 32: Ranking OF TV/Video services 2010 a
Page 33 and 34: App TV TV’s with built-in app fun
Page 35 and 36: App TV’s are not a success so far
Page 37 and 38: Add-on solutions vs. App TV’s Int
Page 39 and 40: Features available to the TV It is
Page 41 and 42: 3D TV - So far no huge success 3D -
Page 43 and 44: Quality TV screen viewing is drivin
Page 45 and 46: Quality The experience of AV qualit
Page 47 and 48: Content Recommendations New Media c
Page 49 and 50: Intro to Recommendations The contex
Page 51 and 52: Drivers and barriers Recommending t
Page 53 and 54: What friends are watching Concept A
Page 55 and 56: THE SOCIAL TV Social interaction ar
Page 57 and 58: Enhancing the experience and value
Page 59 and 60: The virtual TV sofa Concept Consume
Page 61 and 62:
SUMMARY 1(2) › Consumers increase
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TV & Video Consumer Trends 2011 - Ericsson

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