TV & Video Consumer Trends 2011 - Ericsson
TV & Video Consumer Trends 2011 - Ericsson
TV & Video Consumer Trends 2011 - Ericsson
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The built-in app experience<br />
What is an app?<br />
› A dedicated program<br />
› Very simple and easy use<br />
› Provides instant access<br />
Apps on the <strong>TV</strong> should provide an as good experience as<br />
we are all used to<br />
<strong>Consumer</strong> expectations for “smart” <strong>TV</strong>’s with apps<br />
and internet browsers are born elsewhere<br />
Source: <strong>Ericsson</strong> <strong>Consumer</strong>Lab <strong>TV</strong> <strong>Video</strong> <strong>Consumer</strong> trends <strong>2011</strong><br />
<strong>TV</strong>/Media <strong>2011</strong> Study - Global Report | Commercial in confidence | © <strong>Ericsson</strong> AB <strong>2011</strong> | <strong>2011</strong>-10-07 | Page 34 (62)
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