TV & Video Consumer Trends 2011 - Ericsson
TV & Video Consumer Trends 2011 - Ericsson
TV & Video Consumer Trends 2011 - Ericsson
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
Recommendations<br />
<strong>Consumer</strong>s express increased need for relevant<br />
information about <strong>TV</strong>/video content<br />
Information needs<br />
To identify content<br />
To choose between content<br />
Help screen content for kids<br />
Reliable and independent<br />
› More content to choose from<br />
› More choices to make throughout viewing<br />
› Less control over kids’ viewing<br />
› Lots of biased marketing information<br />
Source: <strong>Ericsson</strong> <strong>Consumer</strong>Lab <strong>TV</strong> <strong>Video</strong> <strong>Consumer</strong> trends <strong>2011</strong><br />
<strong>TV</strong>/Media <strong>2011</strong> Study - Global Report | Commercial in confidence | © <strong>Ericsson</strong> AB <strong>2011</strong> | <strong>2011</strong>-10-07 | Page 48 (62)<br />
New sources for Info<br />
Google<br />
Wikipedia<br />
IMDB<br />
Amazon
Change language