TV & Video Consumer Trends 2011 - Ericsson
TV & Video Consumer Trends 2011 - Ericsson
TV & Video Consumer Trends 2011 - Ericsson
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Quality<br />
The notion of quality is connected to hardware<br />
46<br />
The important thing about the <strong>TV</strong> set<br />
is, first of all, the size. 46 inches. It<br />
was important to have a large <strong>TV</strong> set.<br />
The quality of the picture was<br />
important for us and that it’s a very<br />
sharp picture. That the colors are right.<br />
Christel, 37, Germany<br />
› Many believe that image quality is<br />
primarily a result of the <strong>TV</strong> screen<br />
› They rely on hardware to secure and<br />
upgrade the <strong>TV</strong> quality<br />
Question: What of the following features are accessible through your <strong>TV</strong>-screen/projector?<br />
Source: <strong>Ericsson</strong> <strong>Consumer</strong>Lab <strong>TV</strong> & <strong>Video</strong> <strong>Consumer</strong> <strong>Trends</strong> <strong>2011</strong>, BASE: All<br />
<strong>TV</strong>/Media <strong>2011</strong> Study - Global Report | Commercial in confidence | © <strong>Ericsson</strong> AB <strong>2011</strong> | <strong>2011</strong>-10-07 | Page 44 (62)<br />
› The more up-to-date hardware, the better<br />
the image and audio quality<br />
53% of the respondents claim that they<br />
have a <strong>TV</strong>-screen in the household that<br />
supports 720p or higher video quality
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