TV & Video Consumer Trends 2011 - Ericsson
TV & Video Consumer Trends 2011 - Ericsson
TV & Video Consumer Trends 2011 - Ericsson
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PC-<strong>TV</strong> connection, no longer the<br />
only choice…<br />
No longer deemed necessary in order to access<br />
Internet and OTT services on the big screen<br />
10% of the respondents have a<br />
separate/add on box for online <strong>TV</strong><br />
Internet add-on solutions appear to replace the previous <strong>TV</strong>-PC connection in<br />
many households<br />
Do you have any of the following devices in your household?<br />
Source: <strong>Ericsson</strong> <strong>Consumer</strong>Lab <strong>TV</strong> & <strong>Video</strong> <strong>Consumer</strong> <strong>Trends</strong> <strong>2011</strong>, BASE: ALL, 13 Markets<br />
<strong>TV</strong>/Media <strong>2011</strong> Study - Global Report | Commercial in confidence | © <strong>Ericsson</strong> AB <strong>2011</strong> | <strong>2011</strong>-10-07 | Page 38 (62)<br />
Able to provide the most requested online<br />
content on the big screen in a user friendly way<br />
The simplicity of Add-on’s are enabling advanced behavior for new target<br />
groups<br />
Primary usage of internet add-on<br />
› Streaming movies an series<br />
› Accessing stored content<br />
› Web-<strong>TV</strong> and video clips<br />
› <strong>TV</strong> related browsing
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