TV & Video Consumer Trends 2011 - Ericsson
TV & Video Consumer Trends 2011 - Ericsson
TV & Video Consumer Trends 2011 - Ericsson
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Quality<br />
<strong>TV</strong> screen viewing is driving quality concerns<br />
› <strong>TV</strong>/video viewing return to the <strong>TV</strong> screen<br />
› Increased quality concerns<br />
› <strong>Consumer</strong>s expect a better experience<br />
on the <strong>TV</strong><br />
› <strong>Consumer</strong>s invest in order to improve<br />
the quality of the <strong>TV</strong> experience<br />
› Social aspects increase the importance<br />
of Quality<br />
Question: How important are the following services/features to you?<br />
Source: <strong>Ericsson</strong> <strong>Consumer</strong>Lab <strong>TV</strong> & <strong>Video</strong> <strong>Consumer</strong> <strong>Trends</strong> <strong>2011</strong>, BASE: All<br />
<strong>TV</strong>/Media <strong>2011</strong> Study - Global Report | Commercial in confidence | © <strong>Ericsson</strong> AB <strong>2011</strong> | <strong>2011</strong>-10-07 | Page 43 (62)<br />
<strong>TV</strong>/video<br />
viewing is<br />
returning to<br />
the <strong>TV</strong><br />
screen<br />
52% of the respondents consider HD quality to be a very<br />
important feature, 39% thinks the same about the option<br />
to get even higher quality
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