TV & Video Consumer Trends 2011 - Ericsson
TV & Video Consumer Trends 2011 - Ericsson
TV & Video Consumer Trends 2011 - Ericsson
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<strong>Consumer</strong> interest in Different ways to pay<br />
for Multiscreen and impact of Data cost<br />
Pay a monthly fee<br />
for access through<br />
all your devices<br />
Pay a fee each time<br />
you want to access<br />
Pay a monthly fee<br />
for each separate<br />
device<br />
Use info about you<br />
to personalize <strong>TV</strong><br />
ads (discount)<br />
Increasing the<br />
amount of<br />
commercials shown<br />
(discount)<br />
Multiscreen Data costs<br />
5<br />
8<br />
0 5 10 15 20<br />
10<br />
10<br />
18<br />
%<br />
I wouldn't watch any<br />
<strong>TV</strong>-/video content at<br />
all<br />
I would try to only<br />
watch when having<br />
access to free WiFi<br />
I would reduce the<br />
time watching, in<br />
order to reduce data<br />
costs<br />
I would keep<br />
watching, but would<br />
be unhappy<br />
I would watch just<br />
as, since I can<br />
afford it<br />
Limited “interest” in paying extra for <strong>TV</strong>/video content on<br />
all devices. Data traffic cost is a substantial barrier<br />
Question: Regardless of how you pay for <strong>TV</strong>/video today, in what ways would you be willing to pay for being able to access all your <strong>TV</strong>-/video content<br />
on all your different devices? Please select all alternatives you would consider AND Watching <strong>TV</strong>-/video content on mobile devices when away from<br />
home generates mobile data charges. If you would have to pay for the amount of data (Mb) used how would this affect your habits? Please chose one<br />
alternative<br />
Source: <strong>Ericsson</strong> <strong>Consumer</strong>Lab <strong>TV</strong> <strong>Video</strong> <strong>Consumer</strong> <strong>Trends</strong> <strong>2011</strong>, BASE: All<br />
<strong>TV</strong>/Media <strong>2011</strong> Study - Global Report | Commercial in confidence | © <strong>Ericsson</strong> AB <strong>2011</strong> | <strong>2011</strong>-10-07 | Page 27 (62)<br />
7<br />
10<br />
0 5 10 15 20 25 30 35 40<br />
20<br />
29<br />
34<br />
%
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