TV & Video Consumer Trends 2011 - Ericsson

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Willingness to pay V.s. Important Features Excellent quality Extreme quality (HD++) Standard quality Theatrical releases direct on TV Free from ads/commercials Time shift Personalised TV/Video content The Wireless home A lot of TV channels 3D TV Internet on the TV Usability, super simple interface Video telephony (Skype) Interactive TV Apps on the TV Worth paying for 2011 Important features 2011 Total 13 countries 0 5 10 15 20 25 30 % 35 Standard quality Excellent quality Usability, super simple interface The Wireless home Personalised TV/Video content Free from ads/commercials Extreme quality (HD++) A lot of TV channels Theatrical releases direct on TV Internet on the TV Video telephony Interactive TV Apps on the TV 0 10 20 30 40 50 60 70 % Quality is still the most important factor, Personalized TV is increasing Question: How important are the following services/features to you? & Which of the following services/features do you consider worth paying for? Answers 6 or 7 on a 7 graded scale, where 1 means not important at all/not worth paying for, and 7 means very important/definitely worth paying for. Source: Ericsson ConsumerLab TV Video Consumer Trends 2011, BASE: All (13 markets) TV/Media 2011 Study - Global Report | Commercial in confidence | © Ericsson AB 2011 | 2011-10-07 | Page 32 (62) Time shift 3D TV TOTAL 13 COUNTRIES
App TV TV’s with built-in app functionality
Page 1 and 2: TV & Video 2011 Consumer Trends Glo
Page 3 and 4: Table of Content › TV/Video Consu
Page 5 and 6: Sample representative for more than
Page 7 and 8: Consumer TV/Video Viewing Habits co
Page 9 and 10: TV/Video Consumer Trends From… Wh
Page 11 and 12: “Creating” your own TV/Video Ex
Page 13 and 14: Focus on the Experience Consumers t
Page 15 and 16: The Role Of Devices
Page 17 and 18: The PC and physical media is leavin
Page 19 and 20: The role of Devices - Tablet Six ro
Page 21 and 22: The role of devices - APP TV 1. Acc
Page 23 and 24: Consumer TV Media Spending New tech
Page 25 and 26: Consumer interest in Different ways
Page 27 and 28: Consumer interest in Different ways
Page 29 and 30: File sharing Can Be Reduced! 50% 40
Page 31: Ranking OF TV/Video services 2010 a
Page 35 and 36: App TV’s are not a success so far
Page 37 and 38: Add-on solutions vs. App TV’s Int
Page 39 and 40: Features available to the TV It is
Page 41 and 42: 3D TV - So far no huge success 3D -
Page 43 and 44: Quality TV screen viewing is drivin
Page 45 and 46: Quality The experience of AV qualit
Page 47 and 48: Content Recommendations New Media c
Page 49 and 50: Intro to Recommendations The contex
Page 51 and 52: Drivers and barriers Recommending t
Page 53 and 54: What friends are watching Concept A
Page 55 and 56: THE SOCIAL TV Social interaction ar
Page 57 and 58: Enhancing the experience and value
Page 59 and 60: The virtual TV sofa Concept Consume
Page 61 and 62: SUMMARY 1(2) › Consumers increase

TV & Video Consumer Trends 2011 - Ericsson

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