TV & Video Consumer Trends 2011 - Ericsson
TV & Video Consumer Trends 2011 - Ericsson
TV & Video Consumer Trends 2011 - Ericsson
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The consumer logic<br />
› I want to experience this<br />
particular content…<br />
› Which is the most convenient<br />
way to do that?...<br />
› Which technology and which<br />
sources can I use to access it?<br />
› Ok, I will customize a <strong>TV</strong> setup<br />
that gives me convenient access<br />
to this content!<br />
Source: <strong>Ericsson</strong> <strong>Consumer</strong>Lab <strong>TV</strong> <strong>Video</strong> <strong>Consumer</strong> trends <strong>2011</strong><br />
<strong>TV</strong>/Media <strong>2011</strong> Study - Global Report | Commercial in confidence | © <strong>Ericsson</strong> AB <strong>2011</strong> | <strong>2011</strong>-10-07 | Page 12 (62)<br />
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