TV & Video Consumer Trends 2011 - Ericsson
TV & Video Consumer Trends 2011 - Ericsson
TV & Video Consumer Trends 2011 - Ericsson
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3D <strong>TV</strong> – So far no huge success<br />
3D - Not really worth the effort of overcoming the barriers<br />
Perception of 3D <strong>TV</strong>’s<br />
› Perceived as cool and exciting<br />
› More of a gimmick than a must have<br />
› Not perceived as important as the step<br />
from SD to HD quality<br />
› Still in its infancy, will become more<br />
relevant as it matures<br />
3D<br />
Low/no usage of 3D <strong>TV</strong>’s<br />
› Little 3D content available<br />
Source: <strong>Ericsson</strong> <strong>Consumer</strong>Lab <strong>TV</strong> <strong>Video</strong> <strong>Consumer</strong> trends <strong>2011</strong><br />
<strong>TV</strong>/Media <strong>2011</strong> Study - Global Report | Commercial in confidence | © <strong>Ericsson</strong> AB <strong>2011</strong> | <strong>2011</strong>-10-07 | Page 41 (62)<br />
› 2D to 3D conversion not that good<br />
› Only adds value to certain<br />
types of content<br />
› Glasses are expensive<br />
– Need more than one pair<br />
› Glasses are annoying<br />
– What if you wear glasses?<br />
› 3D without glasses is not good enough<br />
We got the 3D <strong>TV</strong>, although we haven’t watched<br />
anything. We got a bunch of 3D movies, but we only<br />
have four pair of glasses and there are six of us.<br />
Susan, 40, US<br />
12% of the respondents have a 3D <strong>TV</strong> in their household
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