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TV & Video Consumer Trends 2011 - Ericsson

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The role of devices – APP <strong>TV</strong><br />

1. Access on-line VOD services<br />

(NETFLIX)<br />

10. Wireless home<br />

(less clutter, less cables)<br />

Ten potential roles of the APP <strong>TV</strong>…<br />

2. Access on-line<br />

catch-up <strong>TV</strong> services<br />

(BBC iPlayer)<br />

9. <strong>Video</strong> Comm<br />

(Skype)<br />

8. Social tool<br />

(facebook)<br />

3. <strong>TV</strong> schedule /<br />

Electronic Program Guide<br />

Source: <strong>Ericsson</strong> <strong>Consumer</strong>Lab <strong>TV</strong> <strong>Video</strong> <strong>Consumer</strong> trends <strong>2011</strong><br />

<strong>TV</strong>/Media <strong>2011</strong> Study - Global Report | Commercial in confidence | © <strong>Ericsson</strong> AB <strong>2011</strong> | <strong>2011</strong>-10-07 | Page 21 (62)<br />

5. Stream local<br />

content<br />

6. Access on-line<br />

video clips<br />

(Youtube)<br />

7. Internet Access<br />

(Google)<br />

4. Content Discovery<br />

But most of the roles are yet to be addressed successfully!

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