TV & Video Consumer Trends 2011 - Ericsson
TV & Video Consumer Trends 2011 - Ericsson
TV & Video Consumer Trends 2011 - Ericsson
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App <strong>TV</strong>’s are not a success so far…<br />
The app experience on the <strong>TV</strong> isn’t good enough..<br />
› Too slow, apps should be instant<br />
› Hard to maneuver<br />
– The “classic” remote isn’t up to the task<br />
› Internet is slower than on other devices<br />
› <strong>TV</strong> apps provide a too limited functionality<br />
› Poor selection of apps,<br />
– Few apps are relevant for the big screen<br />
How do I write www.google.com using digits 1 to 9?<br />
The app experience shouldn’t be contained to one device<br />
1. <strong>Consumer</strong> acquired the app (free or paid)<br />
2. <strong>Consumer</strong> perceive they own the app<br />
3. Accordingly the app should be his/hers to<br />
use on any device<br />
<strong>TV</strong>/Media <strong>2011</strong> Study - Global Report | Commercial in confidence | © <strong>Ericsson</strong> AB <strong>2011</strong> | <strong>2011</strong>-10-07 | Page 35 (62)<br />
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