Business Chief North America June 2020

The company’s focus on digitisation
couldn’t have come at a more fortuitous
time; the coronavirus (COVID-19)
pandemic has made global businesses
question the integrity of their previous
ways of operating and seek out more
advanced solutions. In this uncertain, new
environment, Hofstede says that forging
a way forward is “about picking partners
that PPI can work with to deliver the digital
employee and advisor experience” that it
envisions. Critical to helping PPI Benefits
on this journey so far have been companies
like Oliver, a modern benefits and
pension administration software company;
and Venngo, a work-perks group
discount programme, and IA Financial
Group. Although they all collaborate with
PPI Benefits on different things, Hofstede
explains that there’s one consistent element
that these relationships are based
on: trust. “One of the first things PPI
Benefits does is assess the reasonableness
of their promises and commitments.
We deal with partners and suppliers every
day, so we have to ensure we’re comfortable
dealing with them. If we choose to
work with them, it’s because they provide
high-quality goods and services, they’re
ethical and they work well with our team.”
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