Poster Child Magazine Summer 2020

and spotlight
Making Their Mark: Polkadot England
Elevates Sleep & Loungewear
by Adrienne Dorsey
About 100 miles from London lies a stretch of
picturesque English countryside where Polkadot
England loungewear is made using rare heritage
knitting machines. The women and children’s lounge
and sleepwear brand was born in 2008 and quickly
gained a cult following among customers who adore
their super soft and delicate, nostalgic designs. Now
the brand can be found in the Hamptons as well as
on fashion tastemakers including Lily Aldridge and
Danielle Bernstein.
Founders Debra Schoenau and Rachel Doneger, a
mother-daughter duo, came up with the Polkadot
England name after hearing Brian Hyland’s classic
1960 tune “Itsy Bitsy Teenie Weenie Yellow Polkadot
Bikini” and tying in where their brand is expertly
made. Together they are a close-knit team whose
personalities and skills compliment each other
nicely as they strategically grow the popular brand.
“My initial idea was to create something
contemporary yet classically feminine, so to me
that meant loungewear that can be worn outside as
everyday essential pieces,” said Debra, who began
her career as a buyer for major department stores.
“Customers and friends would make comments like
‘this brand is amazing, it should be in everyone’s
closet, the pieces are incredibly soft, special and
delicately detailed’ so I decided to expand on my
designs.”
Polkadot England fills the need for cozy and
attractive clothing women can effortlessly wear
everywhere- no need to change outfits before
leaving the home. Camisoles, turtlenecks, chemises,
shorts, joggers and robes are carefully crafted using
British heritage knitting and the right blend of super
soft materials.
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