RunwayAW20

BUILT TO LAST
REJINA PYO
Images courtesy of L’Oréal Professionnel
A DANK RAILWAY arch with a crude concrete
floor and questionable drips from the ceiling is
not, on first reflection, the most fitting of venues
for an unforgiving fash pack. But Rejina Pyo is
no ordinary designer. Her ‘found’ space reflects
the environmental awareness that saw her eschew
the allure of a physical invitation for an email
and which keeps her committed to sustainable
production. Pyo’s inspiration for the collection
itself was photographer Harry Gruyaert’s ’80s
photographs of LA and Las Vegas and the
post-minimalist work of sculptor Eva Hesse.
Pyo plundered a muted palette of khaki, rust,
terracotta and retro brown, and the result was
anything but mundane. So what about the hair?
It was equally unpretentious with a ‘just got out
of the bath’ texture that Shiori Takahashi for
L’Oréal Professionnel described as “carefree but
expensive-looking”.
RUNWAY
AUTUMN/WINTER 2020
11