RunwayAW20

IN COLLABORATION WITH
ELSEWHERE
AT LFW
ERDEM AND
ANTHONY TURNER
Images courtesy of L’Oréal Professionnel
IYANU AND
MARK WOOLLEY
AT ELECTRIC HAIRDRESSING
AS AN expert in men’s hair, Mark’s
parntership with menswear designer
IYANU for On|Off made perfect sense.
He worked with the designer to create looks
that complemented her clear vision for the
show, which celebrated her Nigerian roots.
“It’s fantastic to work with a designer who
has great vision and understanding of hair,”
says Mark. Though busy schedules can
make it hard to meet in person, prior to the
show Mark and the designer had several
calls and Zoom meetings to discuss ideas
using visual prompts from the brief. “I
always find that building a partnership with
the designer is very important. It is vital to
discuss the desired outcome fully, and spend
time listening to the development of their
ideas,” he adds.
404 STUDIO
AND TINA FAREY
AT RUSH HAIR
TINA FAREY is no stranger to working
with emerging designers for the On|Off
shows. For A/W20, she worked with 404
Studio – a Spanish fashion brand with a
passion for reinventing tradition. Tina
credits much of the show’s success to their
meeting at the RUSH Hair Academy
beforehand. “It’s important to look at the
clothes and the brief so you can visualise the
story. It’s vital to make sure the designer is
happy with the hair,” she says. Inspired by
Jodorowsky’s The Holy Mountain, Tina
and the designer decided on a loose wave
and braids featuring charms and sections of
yarn. “Sometimes it’s about not just
focusing on the one look,” she adds. “You
may have to do more and really work
through options to achieve what you want.”
TOGETHER THEY are a
creative duo that has stood the
test of time. Maybe it’s because
Erdem and Anthony Turner are
both Scorpios, the session stylist
has wondered. “Erdem is a
perfectionist – he knows what
he wants. He likes my input
though and that’s where we
work really well together;
because I can tap into his ideas
really easily,” Anthony explains.
“I also really like it when he
plants something in my mind
– he’ll send me an image or a
quote by email and say: ‘Run
with it! This is what I’m
thinking – now you’ve got a few
weeks until the show to show
me what you’ve got!’”
For A/W20, the pair met at
Erdem’s studio two weeks
before the show to discuss ideas
and align their visions. “We sat
talking for hours. He’s like a
mad scientist,” Anthony smiles.
“In the collection there was a
lot of references from Cecil
Beaton’s photographs, which is
where the idea came from for
the silver hair,” he adds. “From
season to season, I never know
what he’s going to concoct, or
what he’s seen somewhere or
which historical person he’ll
reference next. He’s brilliant.”
RUNWAY
AUTUMN/WINTER 2020
43