RunwayAW20

ADVERTORIAL
1) Google trends FY2019. 2) Consumer Markets Insight Salon Tracker 2020 (conducted 26 March to 2 April 2020, 1,017 Women 16 to 75 years old). 3) Versus Majirel core range. 4) Instrumental wet sliding test.
EVERYONE LOVES A BIT OF SUN – even if we’ve had
to stay closer to home this year than usual. What we don’t
love is the effect it has on hair; unwanted warmth and
brassiness is a key concern for women after summer. 1
L’Oréal Professionnel’s broad palette of cool colours and
finishes means that you can easily reset or refresh tones
which have tipped too far into warmth. With a simple
diagnosis you can offer clients a bespoke finish which
leaves them feeling fabulous and more like themselves.
FEEL GOOD FACTOR
Almost one-third of women use hair colour to feel good
about themselves. 2 Banishing the brassiness can offer
women a huge boost of confidence. All you need is the
right colour product along with the professional technique
to customise the result for each client. From subtle colour
finishes to next-level natural, L’Oréal Professionnel has the
perfect palette.
A REFRESHING RESULT
Tone and refresh older colour work with DIA Light from
L’Oréal Professionnel. This gentle colour option gives intense
shine and 30 per cent more conditioned hair, 4 with a cool-gloss
tone to previous colour and balayage work. The fast development
time is ideal for topping up between permanent colour services
to keep clients looking cool. And with the new shades there’s a
finish for everyone.
ENHANCED NATURAL
Not everyone wants their colour to be eye-catching. Majirel Glow
from L’Oréal Professionnel offers translucent, delicate cool
finishes in 18 shades. Expect more reflect and less base colour for
a neutralised finish with a luminous shine.
A TRUE NEUTRAL
With nine shades to choose from, the Majirel Cool Inforced range
from L’Oréal Professionnel is boosted in cool reflects. 3 These
true-to-tone combination shades, particularly the .13 shades, are
perfect for clients who want a cool, natural beige blonde.
DIVE DEEPER
The Majirel Cool Cover line-up in 19 shades is perfect for a deep,
neutralised result. The cool coverage gives optimal neutralisation,
even on dark bases, with the highest concentration of extra cool
blue reflect to fight brassiness.
Take clients back to cool with L’Oréal Professionnel’s cool colour palette.
To find out more, visit lorealprofessionnel.co.uk or call 0800 030 4034.
@lorealprofessionnel #lorealprouk #backtocool
RUNWAY
AUTUMN/WINTER 2020
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