Automotive Exports September 2020

New product
category from
Seger, the world
brand on horn
Ranking in the top 10 horn
manufacturers worldwide
while being the leading horn
manufacturer in Turkey and
exporting its products to more
than more than 70 countries, Seger
diversifies its product range with
the new product category “Lighting
Equipment” in the automotive subindustry
market.
Being a global brand in horn production
and now expanding its product
category with automobile interior and
exterior lighting equipment, Seger’s new
products include halogen lamps; Standard,
super vision, crystal white, Xenon white
ultra and Xenon yellow models are available.
The category was created by giving priority
to Xenon (HID) bulbs, signal lights and
interior lights that are preferred for the
interior ambience of cars, which provide
visibility comfort especially at night.
Success in horn will inspire lighting
Seger’s Vice President of Board Selim
Baykal, who stated that they set out to
continue the success of the horn in the field
of automobile lighting of Seger, which is the
voice of many world brand automobiles,
large transportation vehicles and even
ships today, said; “Seger is a global
brand with high recognition in national
and international automotive spare
parts markets with its horn design and
production. We did not limit this potential
based on the trust we have created in the
market to the horn, but wanted to serve our
suppliers in a different category. We will also
market lighting-related products with our
reliable brand that has a place in the world.
“Our initial product range includes halogen
and xenon bulbs of automobile headlights,
miniature bulbs for signaling and interior
lighting.”
With our dynamic structure, we will offer
products for various needs
Selim Baykal, who is the Vice President of
Board of Seger that offers different products
Seger’s Vice President of Board Selim Baykal
to the world markets with its reliable and
globally recognized brand, continued his
words as follows: “To increase our business
volume and turnover and concurrently
provide more foreign exchange income to
Turkey in doing so, is also among our highest
priorities. Our lighting products will also
meet our customers through our existing
dealer channels. Our halogen bulbs in our
product range provide standard, super
vision, crystal white, Xenon white ultra
and Xenon yellow models up to 20 meters
longer than standard bulbs, providing
excellent visibility for drivers driving at
night. At the same time, our products make
it possible to have better visibility in urban
traffic, night off-road rides and bad weather
conditions. We also have miniature bulbs for
signal lights and interior lights. While these
bulbs perfectly illuminate the interior of the
vehicle cabin, they can also be used in heavy
vehicles, thanks to their long life. “
September 52