The Luxury Network International Magazine Issue 10

The United Kingdom is fast becoming
the most affordable luxury
market in the western world, and
London retains its mantle as the
centre of the retail world, with all
major brands maintaining flagship
stores in the capital. Meanwhile,
domestic luxury customers are reducing
their shopping abroad due
to unfavourable exchange rates and
spending more at home instead.
TLN
News
Sales in the U.K. have historically
been driven by the growth in luxury
cars, designer leather goods,
accessories, and beauty. However,
it is expected that categories such
as luxury hotels, and other luxury
services in the hospitality sector to
increase in importance as consumer
continue to look towards more
luxury experiences over ‘things.’
Sunseeker Adding ‘Wow’ Factor
with Alexander James Interiors
For The Luxury Network, one of the
most successful brand collaborations
to date has been between Sunseeker
London Group and Alexander
James Interiors, the award-winning
luxury interior design firm, which
now dresses all Sunseeker yachts
at boat shows around the world, including
Cannes, Southampton, Genoa,
and Monaco last month. When
a client saw the very first boat they
had dressed, they wanted to buy it,
so long as they could have all the
interiors. With boats selling for between
£3 to 5 million, it has proven
to be an exceptionally fruitful
relationship, and since joining The
Luxury Network three years ago,
Alexander James Interiors says that
the network accounts for between
50 to 60% of their marketing activity
for a fraction of their marketing
budget.
Sunseeker’s Group PR, Marketing
& Events Director Alexandra Harrison,
remarked: “The Sunseeker
London Group have been members
of The Luxury Network for
four years. Helena’s passion for
connecting like-minded brands is
exceptional and through her introductions,
we have made many superb,
beneficial connections.”
Managing Director of The Luxury
Network London and Global Head
of Business Development, Helena
Warren, the luxury expert with the
superlative matchmaking skills for
high-end brands commented: “The
rude health of the luxury sector
has led to a demand for increasingly
sophisticated sales techniques to
promote products and services in a
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